September, 2012

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Are Your Sales Suffering from Lag Time ?

Bernadette McClelland

'Are Your Sales Suffering from Lag Time ? We have all heard the phrase ‘what you focus on is what you get’. Using the well worn metaphor of the red car…. If you were to buy a red Mazda 3 because you like them (no affiliation here except as a past owner), you had seen a few around but not that many, and then all of a sudden you started to see them everywhere, that’s because your brain, to keep it simple, never needed to consider those red cars prior and so deleted them from your conscious m

Salary 317
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22 Ways to Use QR Codes to Boost Your Sales

The Sales Heretic

Have you tapped into the power of QR codes yet? If not, what are you waiting for? QR codes have enormous potential as sales and marketing tools. For those unfamiliar with them, a QR (Quick Response) code is a square-shaped bar code (like the one at left) that can be scanned with a smartphone’s camera, [.].

Tools 322
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Develop Me or I’m History

Sales and Marketing Management

Issue Date: 2012-09-16. Author: Beverly Kaye and Julie Winkle Giulioni. Teaser: Study after study confirms that best-in-class managers – the ones who consistently develop the most capable, flexible and engaged teams able to drive exceptional business results – all share one quality: they make career development a priority. Study after study confirms that best-in-class managers – the ones who consistently develop the most capable, flexible and engaged teams able to drive excepti

Study 317
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Thru the Candidate’s Eyes - Attracting Sales Talent

SBI Growth

For HR leaders, a recent Harvard Business Review blog post provides a stark reminder of the difficult challenge of supporting Sales leaders in recruiting top talent. These uniquely qualified men and women are in high demand and scarce. Q4 is "hunting season" when they are most likely to make a change. The most common mistake is failing to look at the job opportunity through the eyes of the candidate.

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The New GTM Playbook: 18 Ways to Future-Proof Your Sales Team

Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.

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Never Ask This Question During The Sales Close

MTD Sales Training

You can find a ton of sales training material and suggestions on what to SAY during a sales interaction, especially at the close. If you have been in the world of professional selling for any amount of time, you also know that asking the right questions is critically important. However, in this short and sweet piece, I want to focus on one question you should NEVER ask the prospect, in particularly at the close. “ What Do You Think?”.

Closing 308

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Time Management is a Myth

Bernadette McClelland

'Time Management is a Myth. We can never manage time. There are only ever 24 hours in a day that have been given to us so how can we ever manage that? What we can do however, is manage ourselves during that time. And that becomes another conversation altogether uncovering a whole heap of issues, fears, procrastination strategies at best. In saying that, here are 5 thoughts you may like to consider if you find yourself veering off course or chasing that next shiny object: Discover exactly where y

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Play to Your Weaknesses

The Sales Heretic

If you’re in sales—whether as a salesperson, a professional or a CEO—you have competition. And every one of those competitors has some kind of strength relative to your company: lower prices, more years in business, bigger staff, higher quality, more locations, etc. The temptation is to try to match strength for strength: cut prices, hire [.].

Hiring 310
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I’d Rather You Trust Me Rather Than Like Me! – Sales eXchange 167

The Pipeline

Sales is not without its share of wife’s tales or empty sayings, passed down from one generation of sales people to the next. Some are considered universal, despite the fact that it has been a long time since they related to anything in specific to selling consistently and successfully. But they sound good, and you generally get “bonus” points for saying them in the right discussion, on social media or sales seminars.

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The Most Critical Mistake a Sales VP Can Make

SBI Growth

Over 42% of all Sales Managers don’t make their yearly number. A VP of Sales first thought is to terminate those Sales Managers. “Who needs a Sales Manager if they can’t make their number?”. Are you thinking the same? You need to ask yourself: How are you measuring your sales managers? Is it by quota attainment only? If so, you are making the biggest mistake a Sales VP can make.

Hiring 308
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Supercharge Your Sales: 5 Steps to Effortless Selling

Sales teams often lose precious time hunting for updated sales materials, while marketing struggles to keep these assets accessible and current. It's not just about managing; it's about seamlessly finding, presenting, and sharing critical sales content. All of this takes place within an intuitive, unified platform. Dive into Showell's groundbreaking content management realm.

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At What Point In The Sale Should You Disclose The Price?

MTD Sales Training

We all know the old rule-of-thumb in selling which is to try not to reveal or discuss the price of what you are selling, until after you have completed your sales presentation. However, dealing with today’s modern , more educated consumer, many of which are demanding price before presentation ; should you still try to avoid on talking about the price early in the sales interaction?

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How to Find a Sales Mentor

Score More Sales

Lori, Trish, and Jill August, 2012. To be professional in any career, you need mentors. I first met Jill Konrath after reading her new book, Selling to Big Companies in early 2006. I met Trish Bertuzzi in 2010. Perhaps how I stumbled into finding great mentors in the B2B sales world might inspire you to find mentors and inspiration yourself. I didn’t set out intentionally in actually “choosing” mentors.

How To 284
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Do you lie to yourself?

Bernadette McClelland

'Do you lie to yourself? That’s a pretty harsh question but consider what a lie is… it is a story that you have made up and you either believe it or you don’t, but it is serving you in the moment. We all do it, we all have done it and we will more than likely all do it in the future. In the context of pipeline growth though, let’s consider some stories you may be telling yourself and others -.

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Is a Lost Sale Better for Salespeople Than a Win?

Understanding the Sales Force

Understanding the Sales Force by Dave Kurlan In the past decade Boston's sports teams have won a number of championships. The two that excited me the most were the Red Sox' 2004 World Series victory and the Patriots' 2001 Super Bowl win. When I reminisced about those long-awaited championships, I was suprised at how little time I spent savoring those wins, compared with how much time I spent mourning the huge losses.

Sports 264
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Redefining the CDP: 8 Data-Driven Designs for Successful Customer Journeys

In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams. With helpful diagrams and simple explanations in each use case, see how Salesforce’s CDP, Data Cloud for Marketing, powers personalized, real-time experiences across marketing, with capabilities that include: Optimizing ad spend Powering dynamic website content Increasing upselling and cross-selling Resolving service cases with marketing data B

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New Sales Simplified – The Real Deal!

The Pipeline

Sales books are no different than other books or forms of literature, especially in one respect. Before we even get to content, quality or other attribute, books generally fall into one of two general categories: Fiction – Or – Non-Fiction. You know what I am talking about, you pick up a sales book, an enticing title, a slick smiling face, ready to learn and improve your craft only to discover that the author is not at all practicing seller.

Handbook 282
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If Technology is Not the Answer to Solving Sales Problems, What Is?

SBI Growth

Deploying a Sales Force Automation tool will not solve the challenges facing your Sales organization. Technology alone is not the solution. The Sales organization isn’t short on data, it is short on knowledge. Every Sales Leader needs innovative recommendations right now. As the Sales Operations Leader , you are the solution that will provide those recommendations.

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Phone Phobia Is More Than The Fear Of Making Cold Calls

MTD Sales Training

In today’s world of e-prospecting, social media marketing, texting and sophisticated electronic communication, it seems picking up the telephone is becoming a lost art. Although we all know that no matter how the future continues to unfold, the telephone will always be an integral part of sales success. The problem I have found is that in the wake of all the new avenues of approach, sales people are quick to believe that picking up the telephone, be it warm or cold calling, is no longer effectiv

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No One Buys Price

Sales and Marketing Management

When coming to an agreement about the value of your product or service to a prospect, dropping price is a shortcut to building value; it in no way enhances the value of your proposition and in some cases can actually devalue your offer.

Exercises 256
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Retail Tech: Empower Associates, Optimize CX, and Boost Productivity

Speaker: Andrew Regan, Managing Partner at BlueSeed Retail Ltd.

Did you know that 70% of new retail technology fails to deliver expected benefits and can often decrease customer value, service, and experience? With that in mind, how can we empower our store associates to leverage new technology to optimize the customer experience and boost productivity? This exclusive webinar with Andrew Regan will dive into strategies to empower retail associates for success with new technology.

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State of the Nation Address

Bernadette McClelland

'State of the Nation Address. Pick a state and address it: Confused? You need Clarity. Overwhelmed? You need Outcomes. Frustrated? You need Focus. Manipulated? You need Meaning. Competitive? You need Collaboration. Distracted? You need Direction. Lost? You need Leverage. And the list could continue…. States are emotions we experience and emotions drive everything or drive nothing, wouldn’t you agree?

B2B 268
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Upcoming Webinar, PROVE IT: Testimonials that Sell

Jeffrey Gitomer

Tweet When you say something about yourself, it’s bragging. When other people say it about you, it’s proof. That is the essence of the testimonial. In this brand new webinar you’ll learn: How to create powerful testimonials. Why video is the new testimonial format. Overcoming your hesitation to ask for testimonials. Where and how to promote testimonials.

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Why Great Time Management is Important to Small Businesses

The Pipeline

Guest Post – Megan Totka. Time management is a concept that many people and businesses struggle with. With that said, great time management skills are probably one of the most important skills to have when it comes to running a successful small business. While larger companies may have more of a luxury of time when it comes to selling products or closing on accounts, a small business that is just getting started can be broken by bad time management.

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3 Steps to Produce Content to Feed Lead Generation

SBI Growth

Last week at Content Marketing World, the Chief Marketing Officer of IBM was asked; What’s the top skill that marketing organizations need to master to be successful? Answer: Writing skills. The Internet has changed everything. Today's marketing is driven off the written word. Text is the catalyst that drives everything Search, PPC, social media, email, etc.

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Connect, Care, Convert: Secrets to Establishing Trust with Niche Markets and Turning Them Into Clients

Speaker: Lynnette Khalfani-Cox, The Money Coach®

Niche markets represent a huge opportunity for the financial services industry in America. From college students and women to communities of color and low-to-moderate-income households, niche populations have specialized financial needs – but they often underutilize many valuable financial products and services. How can you better connect with these consumers?

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3 Successful Sales Habits

MTD Sales Training

Most reputable dictionaries define a “Habit” as… “An acquired behaviour pattern regularly followed until it has become almost involuntary…”. So, can you develop certain sales habits so that being successful in sales becomes almost involuntary? I will not get into the psychology or methodology of developing habits. However, here are three simple actions you can take that if done often enough will become automatic and will make you more successful in sales!

Study 284
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New Sales. Simplified. A Must Read!

Steven Rosen

My belief is that if you do the basics well you will succeed. In sales and sales management that rule applies. Interestingly enough so Mike Weinberg shares that same belief. In his new book New Sales. Simplified. The Essential Handbook for Prospecting and Business Development (AMACOM: 2013) Mike makes it very apparent that selling is not a highly complicated activity.

Handbook 246
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Abstract Selling Wins Hands Down

Bernadette McClelland

'Abstract Selling Wins Hands Down. I am so bored with hearing the same old mantra ‘Sell them what they want and give them what they need’. What does that mean? I know what it means but you never get to hear the rest of the equation, so I thought I would share a few extra thoughts with you here. How many of us go into the supermarket to ‘just get a couple of things’ and walk out with a few other items that just happened to be at arms length or at eye level?

Intent 268
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Five Things You Need More of to Boost Your Sales

The Sales Heretic

Want more sales? Then you need more of five specific things. You may not need all five, but you definitely need at least one, and probably several. What are they? Listen to my appearance on Breakthrough Business Strategies Radio with Michele Price. In this ten-minute segment, I share what each item is and how you can get [.].

Segment 238
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Strategic ABM Gifting: A CMO’s Silver Bullet to Engage the Enterprise

Today’s customers are hungry for human connections, but how do you break through the digital noise? How do you connect on a more personal level? A strategic ABM gifting campaign can help. You can target accounts and prospects by sending gifts or direct mail. It will help you stand out from the crowd and increase your chances to connect. Download Sendoso’s complimentary eBook to learn: Effective ways to level up your gifting strategy for the enterprise customers.

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Are You Too Smart for Prospecting?

The Pipeline

Prospecting is a unique skill set, this is why hunters are always in greater demand and earn more than people who can sell but can’t prospect. One quality is knowing when and what to bring to bear to move the sale forward, what resources you really need and which are superfluous or a distraction. A common killer is research. Stay with me a few more lines before you completely frank out, I am talking about the degree/level of research and when you do it.

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Top 5 Sales Rep Behaviors to Change in 2013 – with HR’s Help

SBI Growth

Can you count on your current Sales Rep behaviors to “Make the Number” in 2013? HR has a stake in this as the governor of company-wide behavior modification, including the Sales Department. SBI’s research has uncovered some essential Rep behaviors. Sign up for our Make the Number tour to learn more about how top performing companies will change Sales in 2013.

Education 303
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You STILL Need To Sell The Sizzle, Not The Steak

MTD Sales Training

We all heard the old adage, “Sell the sizzle, not the steak.” However, I often wonder if some sales people truly understand the concept, or feel that it is still relevant when dealing with today’s modern buyer. In a word, YES. From the beginning of time until the end of such, you must understand how to present the benefits, results, outcomes and problem solving solutions of what you sell.