How to Make Word of Mouth Marketing Really Work
Sales and Management Blog
OCTOBER 24, 2011
Last week while I was teaching a group of CPA’s in Newark how to work with their clients to generate a large number of direct introductions to high quality prospects, one participant mentioned that he would often hear from a client that they had given his name and number to another business owner but he would seldom hear from that prospect. His question was how he could use the introduction generation process I was teaching to capture that word of mouth prospect.