What do you Know about your Prospect?
Sales 2.0
OCTOBER 14, 2012
Here’s another case where sales people need to take a concept further than their marketing colleagues (last time as we going on about using Sales 2.0 tools in general). This post is about knowing about your prospect. Marketing types have actually formalized a methodology around knowing your prospect and call it “persona marketing”. This methodology stemmed from thinking about how to develop websites.
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