Demand vs. Lead Generation
Sales and Marketing Management
SEPTEMBER 30, 2015
Issue Date: 2015-09-01. Author: Douglas Karr. Teaser: Marketers often exchange the terms demand generation (demand gen) for lead generation (lead gen), but they’re not the same strategies. Marketers often exchange the terms demand generation (demand gen) for lead generation (lead gen), but they’re not the same strategies.
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