Sales and Marketing Management
JANUARY 5, 2023
By understanding the differences between sales and presales and how they work in unison, businesses can better engage with customers in more meaningful ways that can move the needle in conversion. The post The Difference Between Sales and Presales appeared first on Sales & Marketing Management.
Steven Rosen
JANUARY 16, 2023
10 Characteristics of Bold Sales Leaders. Sales leaders have had to adapt to virtual selling, work from home, supply chain issues, passing on price increases and sales rep turnover. In 2023 there is a strong possibility that you will be dealing with cost-cutting and lower demand due to recessionary pressures. Succeeding in a recession will require developing new strategies and approaches to lead your team and adapt to the economic conditions.
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Mr. Inside Sales
JANUARY 14, 2023
NOTE: While this article talks about using this technique as an interview question to determine what kind of sales rep you’re about to hire, it’s also a great technique for managers to use to diagnose what is wrong with reps who may not be hitting quote consistently. Simply call your reps in, one by one, and ask them: “If I gave you a pencil and asked you to sell it, how would you go about it?”.
Understanding the Sales Force
JANUARY 20, 2023
You're not supposed to mix alcohol and medication, which isn't an issue for me because I don't drink and I avoid medication. While my articles usually begin with an analogy, I am breaking the rule, incorporating 4 separate analogies, and then attempting to string them together at the end. We'll see how it goes.
Advertiser: ZoomInfo
Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.
Membrain
JANUARY 29, 2023
In the latest episode of the Art and Science of Complex Sales podcast, Paul Fuller sits down with Walter Crosby , CEO of Helix Sales Development , to discuss his unique perspective on the world of sales with us.
Sales Pro Central brings together the best content for sales professionals from the widest variety of industry thought leaders.
Alice Heiman
JANUARY 17, 2023
Heidi Messer started Collective[i] with one goal: to bring more certainty and less volatility to sales and improve the livelihoods of every single employee. According to Heidi, sellers operate at 30% productivity rates. There is no other function in a company that is as unproductive as sales. Higher productivity equals more certainty, so why not improve it.
Membrain
JANUARY 1, 2023
If someone doesn’t spend enough time prospecting due to poor time management – it’s really a priority problem. We don’t find the time, we make it.
The Center for Sales Strategy
JANUARY 30, 2023
Do you ever wonder if you could be getting more out of your sales team? What if you could better understand their strengths and weaknesses and coach them to reach their full potential? Understanding the talents of each person on your team and coaching to these talents allows you to grow the individual and the organization. But how can you tell how a person is wired and what their natural talents are?
Sales and Marketing Management
JANUARY 9, 2023
By understanding their customer's journey and their needs, sales teams can better target their customers and optimize the sales process. The post 10 Ways to Use Buyer Intent Data for B2B Sales Teams appeared first on Sales & Marketing Management.
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Sales teams often lose precious time hunting for updated sales materials, while marketing struggles to keep these assets accessible and current. It's not just about managing; it's about seamlessly finding, presenting, and sharing critical sales content. All of this takes place within an intuitive, unified platform. Dive into Showell's groundbreaking content management realm.
Steven Rosen
JANUARY 31, 2023
Creating Powerful Development Plans It’s the annual performance review (APR) time again. APR is a time-consuming process for the sales leadership team. It takes a lot of time to write up and give each review. If you take the traditional approach of spending 80% of your time reviewing the past year and 20% on goals for the new year, you will have missed one of the biggest opportunities to supercharge your team.
Understanding the Sales Force
JANUARY 4, 2023
CEOs, Sales Leaders, Sales Managers and HR Directors are under water when it comes to sales selection. They get it right about 50% of the time and that includes salespeople who stay but underperform. After reading Malcom Gladwell's book, Talking to Strangers , I can finally explain why the success rate is so low.
Anthony Cole Training
JANUARY 26, 2023
This year, we're celebrating a huge milestone- 30 Years of Anthony Cole Training Group. In 1993, Linda and Tony Cole decided to start their own training and development company. In this video, Tony shares 5 things that have helped us grow and serve others in these 30 years.
Mr. Inside Sales
JANUARY 7, 2023
Want to make 2023 your best year ever? I guarantee that if you just take time to follow the four steps below, you’ll make more money this year than you ever have. Guaranteed. Step One: Take time to carefully script out word-for-word rebuttals to the common objections you get repeatedly. You know you should do this, but have you? If not, do it this week!
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Content frustrations are all too real and it’s time to tackle them head on. Let’s start with marketing. How many times do you use limited resources to create content sellers ignore, while outdated, off-brand materials and messaging continue to be shared? And sellers - how many selling hours do you spend hunting for just the right content, and if you find it, tailoring to specific buyer’s needs becomes your next challenge.
Bernadette McClelland
JANUARY 5, 2023
I’ve been reading so many wonderful New Year’s Eve posts and messages about lessons learned from 2022 and lofty and inspirational aspirations for 2023. I’ve also read those complaints that LinkedIn is a business networking site and not Facebook. Different strokes for different folks, right? Well, those of you who know me, know I always look for a learning in anything – whether it be on the ladder I climb up or the snake I slide down, and to share those learnings with the
Sales and Marketing Management
JANUARY 11, 2023
By providing ongoing training opportunities to your employees, you’ll positively impact their morale and productivity, which benefits everyone. Here’s how to create a meaningful training program that achieves actual results. The post Employees Crave Development appeared first on Sales & Marketing Management.
Zoominfo
JANUARY 31, 2023
Today’s sales teams have the ability to use tools that would simply blow the mind of someone who first came up in the industry just 10 years ago. But despite the speed of innovation in sales tech, there are still large corporations and small startups alike whose main sources of information for targeting are Google, basic contact-scraping software, and LinkedIn Sales Navigator.
Understanding the Sales Force
JANUARY 11, 2023
If I created a list of the top sitcoms of all time, I could end up with a list that includes the following shows:
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In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams. With helpful diagrams and simple explanations in each use case, see how Salesforce’s CDP, Data Cloud for Marketing, powers personalized, real-time experiences across marketing, with capabilities that include: Optimizing ad spend Powering dynamic website content Increasing upselling and cross-selling Resolving service cases with marketing data B
Anthony Cole Training
JANUARY 19, 2023
The sales management activities that we are performing today are creating the results we are achieving today. Many or few, consistent or irregular, planned or impromptu, the behaviors and activities that we, as sales managers, use to motivate, train and hold our relationship managers accountable are at least partly responsible for the success of those we manage.
Mr. Inside Sales
JANUARY 2, 2023
Welcome back to the office, how do you feel? Overwhelmed? Under pressure already? If so, then you’re not alone. Most companies are under immediate pressure already to begin accomplishing their new goals and sales targets. In fact, this is also felt in the accounting department, the marketing department, and everywhere else. You can probably feel it in your company, too.
Smooth Sale
JANUARY 23, 2023
Photo by Geralt via Pixabay A ttract the Right Job Or Clientele: Do You Realize That Trauma Can Lead to Living A Dynamic Life? Note: Rosemary Montoya provides her inspiring story, ‘Do you realize that trauma can lead to living a dynamic life? Rosemary Montoya is an Author, Poet, and Teacher. I am the author of the inspirational and life-changing autobiography San Gabriel Valley Girl: Fighting to Be Me Again.
Sales and Marketing Management
JANUARY 17, 2023
Stagnant reward and loyalty programs risk more than just ROI; they erode the equity and trust in a brand that B2B buyers rely on for stability and reputation. The post Your Incentive or Loyalty Program Can Get Smarter appeared first on Sales & Marketing Management.
Speaker: Lynnette Khalfani-Cox, The Money Coach®
Niche markets represent a huge opportunity for the financial services industry in America. From college students and women to communities of color and low-to-moderate-income households, niche populations have specialized financial needs – but they often underutilize many valuable financial products and services. How can you better connect with these consumers?
Gong.io
JANUARY 2, 2023
Many salespeople waste too much time on prospects with little to no chance of converting. Meanwhile, the good prospects they should’ve focused on have already gone cold. This is why sales qualification is so important — it helps you identify and prioritize prospects more likely to become buyers. How do you know if a potential customer is a good fit for your solution?
Alice Heiman
JANUARY 31, 2023
It’s been 14 years since Bob Vaez started EventMobi and he’s had considerable growth without investment from Venture Capital or Private Equity. How did he do it? It wasn’t always easy. EventMobi’s early sales model was classic founder led with Bob doing it all from mining his network for leads to closing deals. His decision to bootstrap versus take external investment meant that hiring an experienced sales leader was out of the question.
Anthony Cole Training
JANUARY 5, 2023
I would like to provide you with an alternate perspective to LinkedIn's article- a list of 9 Do’s you can use when looking for and hiring new talent. Because we specialize in helping companies Sell Better, Coach Better, and Hire Better, my comments will focus specifically on sales but understand that these principles will apply for most hires in your company.
Go for No!
JANUARY 31, 2023
Go for No is a sales and marketing strategy that encourages individuals and teams to embrace rejection as a necessary step toward success. In sales, going for no is typically a one-on-one (or small team) endeavor. You make an ask, you get an answer. From a marketing perspective, you can get a ton of “implicit” nos. Meaning, people don’t say no, but they don’t take action, either.
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Today’s customers are hungry for human connections, but how do you break through the digital noise? How do you connect on a more personal level? A strategic ABM gifting campaign can help. You can target accounts and prospects by sending gifts or direct mail. It will help you stand out from the crowd and increase your chances to connect. Download Sendoso’s complimentary eBook to learn: Effective ways to level up your gifting strategy for the enterprise customers.
Force Management
JANUARY 19, 2023
If you’re a leader in a high-growth tech sector, you’ve probably heard the phrase “unicorn company.” It’s the dream of any tech startup – to reach a valuation of $1 billion without an IPO. But what do companies in this coveted spot have that puts them so far ahead of the competition? Conventional wisdom points to a great product, but we know that’s not the whole story.
Sales and Marketing Management
JANUARY 16, 2023
As digital marketing tactics and trends keep evolving, digital marketers should look first to their own individual marketing strategy to see which trends could be valuable in reaching their targeted audience. Here are some digital marketing trends to consider for 2023. The post 2023 B2B Digital Marketing Trends appeared first on Sales & Marketing Management.
Partners in Excellence
JANUARY 29, 2023
I read an important article by Elizabeth Spiers, Layoffs by Email Show What Employers Really Think of Their Workers. Please take the time to read it, it’s more important than this post. In the past year, we’ve seen 100’s of thousands of layoffs, particularly in technology segments. As Ms. Spiers outlines, as tragic as these are, the dehumanizing means by which too many of those people have been notified of their terminations tells us more about the absence of caring and respect
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