Anthony Cole Training
FEBRUARY 7, 2025
Like so many of you, I enjoy the work of the worlds best comedians. At Anthony Cole Training Group, we have often used athletes, singers, and actors as a source of learning and inspiration for salespeople. And today, I want to add to that list by talking about sales tips and tactics that can be learned from comedians.
No More Cold Calling
FEBRUARY 13, 2025
Revenue leaders must prioritize relationships over digital shortcuts to drive real revenue growth. Digital isnt a sales strategy. Hope isnt a strategy. Marketing isnt a strategy. A sales strategy isnt about tools or trendsits about how your company attracts and serves customers. Yet, too many sales leaders fall into the trap of believing the latest digital sales tools or automation platforms will solve their sales prospecting problems.
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Understanding the Sales Force
FEBRUARY 1, 2025
If you are driving in your car, looking at your phone, fiddling with your radio, looking at people on the sidewalk, weaving in and out of traffic or speeding because you’re in a hurry, you are probably not a very good driver and bad things will happen. If you have a pile of files on your desk, a to-do list that is so long it must be scrolled to read, past-due proposals, and an empty pipeline, you are probably not very well organized, don’t manage your time very well, and likely behin
SBI Growth
FEBRUARY 27, 2025
Sales enablement teams recognize the need to track and measure sales performance indicators, yet few feel confident in their ability to execute. While 89% of sales enablement teams report carrying responsibility in measurement and analytics, only 44% claim proficiency in this area. Even among top-performing teams, just 61% rate themselves as highly proficient.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Anthony Cole Training
FEBRUARY 14, 2025
Todays buyer is more sophisticated and has access to all the information they need at their fingertips, so how do your salespeople differentiate? They must have the skills to ask the right questions, listen to understand, position their value, and help a prospect self-discover the solution that makes sense. This is very different than selling in the past when the seller controlled the information and buying process.
Sales Pro Central brings together the best content for sales professionals from the widest variety of industry thought leaders.
Sales and Marketing Management
FEBRUARY 17, 2025
While technology transforms how we work, human connection drives results. Organizations that build cultures around meaningful conversations supported by smart automation will thrive. The post What 5 Million Cold Calls Reveal About Selling in 2025 appeared first on Sales & Marketing Management.
Zoominfo
FEBRUARY 11, 2025
Sales teams are drowning in tools. Its time to make them intelligent. For too long, sellers have been forced to juggle a grab bag of tools that claim to make selling easier. In reality, each of these tools tends to work independently and the gaps between these tools can swallow even the best go-to-market strategy. Your sales engagement platform might tell reps when to send an email, but it has no idea if a prospect is actually in a buying cycle.
No More Cold Calling
FEBRUARY 28, 2025
Discover how a broken approach to social selling can damage your sales reputation, costing you business referrals and lost revenue. Steve thought he was a social selling pro, but his first message after connecting with me on LinkedIn proved that he wasnt. What is referral selling? Asking me that question showed me he wasnt really a social seller; he was a social stalker.
SBI Growth
FEBRUARY 3, 2025
As a sales leader, there is a time and place to be a manager, a coach, or both. Managers focus on operational tasks, ensuring the day-to-day activities run smoothly. A sales coach, on the other hand, works to develop the sellers and foster growth within the team. Each role is essential, but harnessing their full potential requires mastery in understanding when to step into each mindset.
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Are you struggling with slow quoting cycles, complex product configurations, and disconnected data in your manufacturing/distribution business? This article will help. Learn how industrial companies are revolutionizing sales processes with an integrated platform that includes quoting, inventory, and service, providing real-time data and offline access for field teams.
Anthony Cole Training
FEBRUARY 21, 2025
"Every journey starts with the first step." When it comes to building the confident and trusting relationship associated with a strong seller/buyer relationship, the beginning is especially important. An effective sales pitch should begin with the early "bonding and rapport" part of selling. Finding commonality and relating to a prospect is an important first step.
Sales 2.0
FEBRUARY 18, 2025
I am working on a new sales project and I am sharing what is happening, hoping that it may help you in your selling. Ive gotten to the point in this project where I need to start building a list of prospects. I need some quick wins in this project, so Im looking for ways to leverage companies my client has spoken to before. To find these types of companies Ive been fishing around in my clients CRM.
Sales and Marketing Management
FEBRUARY 7, 2025
Sales enablement specialist is one of the fastest-growing job titles on LinkedIn. But what is sales enablement, exactly? And are companies maximizing their investment in sales enablement tools? Denis Olcay, vice president of marketing at Allego, explains why its a critical component of a go-to-market strategy, and why its much more than whats in your tech stack.
Understanding the Sales Force
FEBRUARY 10, 2025
You could say that the Philadelphia Eagles showed up for Super Bowl LIX with tremendous urgency to win. You could also say that the Kanas City Chiefs made it clear that they lacked that same urgency. While the single most important thing for salespeople to achieve in a discovery call is urgency, you can’t tell a prospect that they have urgency, you can’t manufacture urgency, and you can’t fake urgency.
Advertiser: ZoomInfo
Modern go-to-market teams know it takes more than one email to break through the noise. Multiple touchpoints means more ways to get your pitch right — and, potentially, more ways to be wrong. The good news? Once you know how to write compelling, one-off emails to entice prospective customers, you can easily do the same across a short sequence of emails.
Zoominfo
FEBRUARY 24, 2025
In the crowded arena of GTM demand generation, most organizations are laser-focused on optimizing whats already known: nurturing interest in established markets, identifying accounts actively searching for solutions, and meeting familiar challenges head-on. And while these strategies are tried and true, they leave a critical opportunity untapped: latent demand.
SBI Growth
FEBRUARY 20, 2025
CEOs are entering 2025 with cautious optimism. While many saw strong growth in 2024, they recognize that ongoing challenges in commercial efficiency and external risks could continue to weigh on performance. To address these concerns, CEOs are shifting their emphasis on artificial intelligence for operational improvements from an area of experimentation to a strategic necessity.
Anthony Cole Training
FEBRUARY 28, 2025
The 5 keys to creating a high-performance sales team have more to do with effectiveness and consistency in execution than any specific kind of sales enablement or CRM tool that supports selling. Successful sales leaders and managers rely on critical data because they realize that it can and will provide them with real-time information. This real-time sales data can identify trends, effort and execution issues, and areas for coaching.
Partners in Excellence
FEBRUARY 12, 2025
Some years ago, the leader of an outbound SDR team had set very aggressive call goals. This leader held the people accountable for making their goals, but they struggled. But one person consistently beat the goals. The leader held this individual up as a high performer. But when I started looking at the performance, I realized, despite consistently meeting the goals, the number of qualified leads this person was developing was about the same as his peers.
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October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.
Sales Hacker
FEBRUARY 7, 2025
SaaS pricing isn’t static – it’s a living strategy that grows with your company. In this article we dive into a playbook for pricing across different stages of company growth, inspired by Geoffrey Moore’s Crossing the Chasm. Each growth stage demands its own pricing approach, and getting it right can mean the difference between stagnation and explosive growth.
Pipeliner
FEBRUARY 16, 2025
The Impact of AI on Sales Leadership: Expert Insights and Actionable Strategies In a recent episode, John Golden sat down with Matt McDarby , a seasoned sales leader and the founder of United Sales Resources, to discuss the transformative impact of artificial intelligence (AI) on sales leadership and performance. This comprehensive blog post delves into their conversation’s key themes and insights.
Zoominfo
FEBRUARY 7, 2025
The sales and marketing go-to-market frameworks weve relied on for decades staples like the funnel, the flywheel, and the buyers journey are fast becoming obsolete or are out the door already. We all know that buyers use traditional online resources like vendor websites, trade publications, social media, and forums to conduct research and minimize their engagement with sales teams.
SBI Growth
FEBRUARY 6, 2025
The mandate for enablement teams has evolved dramatically. Once considered a catch-all team performing various misfit duties for sales, our research uncovered that modern enablement has grown to support essential functions across the commercial organization. Today's enablement professionals handle an array of responsibilities ranging from training sellers to leading cross-functional GTM initiatives.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Sales and Marketing Management
FEBRUARY 3, 2025
Buyers who say they don't have the budget are really saying they don't see enough value to justify your price. A sales rep's goal is to build such a compelling mountain of value that price reflects the tangible outcomes they will deliver. The post More Than Price appeared first on Sales & Marketing Management.
Partners in Excellence
FEBRUARY 9, 2025
We all have playbooks. Today, the Chiefs and Eagles will be using theirs, each in hope of winning the Super Bowl. In selling and GTM, we have our playbooks. Marketing has any number of them, SDRs, BDRs, AEs, AMs, Rev-ops/enablement, Customer service, all of us have our playbooks. All our leaders have their playbooks. Running a consulting organization, we have our own playbooks in finding/closing business, how we work with clients, in projects, and other areas.
Sales Gravy
FEBRUARY 11, 2025
Ellie in Galveston, Texas, faces a scenario that many young sales professionals know all too well: How do you earn respect and project confidence when youre selling to people who are older and more experienced than you? Ellies question highlights a universal issue in sales. Whether youre dealing with age differences or expertise gaps, its easy to feel anxious if your buyer is decades older or has been in the industry for a long time.
Pipeliner
FEBRUARY 10, 2025
In this episode of the Expert Insight Interview, host John Golden engages in a thought-provoking conversation with Jones Loflin , a seasoned professional speaker and author based in North Carolina. With over 30 years of experience, Jones has penned multiple books, including his latest work, “Focused as a Bee: Six Buzzworthy Strategies to Thrive in a Distracting World.” This episode centers on the critical theme of maintaining focus in an increasingly distracting world, drawing fascin
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This guide is for leaders who recognize the importance of Salesforce but would rather trust a team of external experts to do the heavy lifting. Choosing the right managed services provider is a significant decision that impacts your business's efficiency and success. In this 10-minute read, you'll find 5 essential questions to ask any potential provider.
Zoominfo
FEBRUARY 18, 2025
Sales teams thrive on the energy of effective outreach, but managing outbound calls at scale requires a lot more than just smiling and dialing. Outbound sales call tracking software enhances your sales team’s efficiency by automating call logging, providing real-time analytics, and integrating with customer relationship management (CRM) systems.
SBI Growth
FEBRUARY 13, 2025
In the fast paced world of private equity, predictability is one of the most critical attributes a CRO can cultivate. In this episode of the GTM Value Creation Corner Podcast , JD Miller, author of The CROs Guide to Winning in Private Equity , joins Tony Erickson, SBI Managing Partner, to explain that predictability is vital to hit revenue targets and guide stakeholders through the journey.
Hubspot Sales
FEBRUARY 10, 2025
Successfully executing a sales process is a lot like growing a flower, and in the context of this half-baked analogy, prospecting is like finding seeds. If you only find seeds that dont want to be flowers, do shoddy seed research and wind up with seeds that grow the wrong kind of flower, manage to upset the seeds you find by badgering them, try to appeal to seeds too generically, or dont present a compelling enough value proposition for why the seeds you connect with should be flowers, your gard
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