Sat.Aug 14, 2021 - Fri.Aug 20, 2021

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Don’t Make These 11 Email Prospecting Mistakes

Sales and Marketing Management

Eighty percent of buyers prefer to be contacted through email, but your efforts could fall flat if you make these 11 email prospecting mistakes. The post Don’t Make These 11 Email Prospecting Mistakes appeared first on Sales & Marketing Management.

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How to Prospect for Sales

Anthony Cole Training

Some major shifts have occurred in the way that you should be prospecting for sales opportunities. But has your prospecting plan changed with it?

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What is Data as a Service (DaaS)?

Zoominfo

We all know about SaaS. Software as a service, commonly called SaaS, refers to subscription-based, centrally hosted platforms and services that allow you to do all of those annoying manual tasks that, if left to your own devices, could take all day to complete. But what about DaaS? That’s shorthand for data as a service. DaaS is used to deliver dynamic data to one or multiple systems.

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Top 10 Reasons to Set Goals

Steven Rosen

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Usually The Best Choice Is No Choice

The Pipeline

By Tibor Shanto. Choice , such a nice word, makes everyone who offers or receives one feel good: and for all the wrong reasons. But in reality, and in sales it will almost always work against you. I’ll go further, it is a clear indicator of laziness and lack of professionality. Yet for the all the usual reasons, salespeople and pundits swear by and depend on it.

More Trending

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Building the Foundations for a Strong 2022: How to Align Role Profiles to Growth Plans

SBI Growth

While we all know the last 18 months have presented innumerable challenges, they have also highlighted how some individuals can thrive in digital or remote environments, flipping the script on the competencies many sales leaders thought were tried-and-true in their.

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Integrate Conversational Marketing and HubSpot — and Then Use These Seven Sales Acceleration Strategies

Zoominfo

One of the many benefits of conversational marketing is its ability to accelerate your sales cycle. After all, it is built for and used by both your marketing and sales teams to drive pipeline and generate revenue. So knowing how to use the two in coherence with one another is critical. Regardless of whether you’re using automated chatbots, your sales development reps (SDRs) as live agents, or a combination of both, it’s important to identify who your qualified prospects really are.

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The Monday Morning Breakfast For Champions Podcast – Episode 34 – Lahat Tzvi

The Pipeline

Subscribe today, and take the Breakfast on the go! Lahat Tzvi is a leading sales authority, a world-renowned sales expert in the field of B2B and complex selling. He is the founder and CEO of Tfisot, an international consultancy firm that helps companies and sales teams improve their sales results by implementing a new strategic sales method and by transforming their sales approach.

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Sales Enablement Evolved

Sales and Marketing Management

Like it or not, some aspect of virtual sales is here permanently. Wayne St. Amand and Bob Basiliere of virtual learning platform provider Allego discuss how sales enablement must adapt to that reality. Hint: It involves AI. The post Sales Enablement Evolved appeared first on Sales & Marketing Management.

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Supercharge Your Sales: 5 Steps to Effortless Selling

Sales teams often lose precious time hunting for updated sales materials, while marketing struggles to keep these assets accessible and current. It's not just about managing; it's about seamlessly finding, presenting, and sharing critical sales content. All of this takes place within an intuitive, unified platform. Dive into Showell's groundbreaking content management realm.

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How to Align Role Profiles to Growth Plans in 2022

SBI Growth

While we all know the last 18 months have presented innumerable challenges, they have also highlighted how some individuals can thrive in digital or remote environments, flipping the script on the competencies many sales leaders thought were tried-and-true in their world. As highlighted in our 2022 annual planning report , we see leading firms redirecting an average of 19% of their sales capacity from “Field Sellers” toward some combination of Inside Sales, eCommerce platforms, and Customer Succ

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Podcast 211: Doug Landis on How Product-Led Growth is Shifting the Marketplace Copy

John Barrows

Doug Landis, Growth Partner at Emcap, joins John this week to discuss the shifting roles of sales due to product-led growth and how companies can adjust in order to evolve. This episode is especially important for the mid-tier 50% of reps that want to further their sales career. Doug and John discuss how over half of the reason people buy anything is due to the experience, and Doug talks about how he qualifies that experience.

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Do You (And Your Customer) Have A Real Deal?

Partners in Excellence

Probably one of the weakest areas of buying and selling I see is “qualifying.” As sales people, there are dozens of acronyms, if any are applied, you have a “qualified deal.” BANT is the grandfather of all of these, but others have come up with their own alphabet soup pushing their approaches. These can be helpful if applied, but too often, sales people don’t apply them in a disciplined fashion.

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The Must Have’s for Your Tech Stack

Sales and Marketing Management

In this SMM webinar-turned-podcast, Shawn Finder, founder of sales automation software company Autoklose, reviews the top technology tools for growing business long term, from the top-of-the-funnel stage to closing deals. The post The Must Have’s for Your Tech Stack appeared first on Sales & Marketing Management.

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2 Retail Sectors That Are Completely Changing the Game: FMCG & Q-Commerce

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

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SBI Expands Go-to-Market Capabilities, Develops Commercial Technology Practice

SBI Growth

Dallas, TX – SBI, a go-to-market growth advisory, today announced the official launch of its Commercial Technology Practice. The use of technology continues to drive commercial effectiveness and productivity across B2B organizations, and as a result, is becoming more prominent.

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Podcast 212: Kris Rudeegraap on The New Path of the SDR

John Barrows

Following up on last week’s episode (211) on product-led growth, Kris Rudeegaap joins John this week to talk about product-led growth changing the industry and the structure of sales organizations. Kris is the CEO and Co-Founder of Sendoso, a sending platform that helps sales & marketing teams send out direct mail, swag, handwritten notes, and more.

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Your buyer’s guide to choosing the right chat(bot) platform

Zoominfo

The way people communicate has been transformed significantly. The modern buyer is now accustomed to real-time, instant communication through the WhatsApps, Slacks, and Facebook Messengers of the world — and they expect the same always-available communication in their B2B buying journey. chatbots, conversational marketing, live chat, etc., enable marketers to offer 24/7 customer-centric communication for the buyer journey.

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Everything You Need to Know About Lead Routing

Sales and Marketing Management

Up to 25% of marketing-generated leads are assigned to the wrong sales rep. Lead routing can help send leads in the right direction and provide a competitive edge. The post Everything You Need to Know About Lead Routing appeared first on Sales & Marketing Management.

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Redefining the CDP: 8 Data-Driven Designs for Successful Customer Journeys

In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams. With helpful diagrams and simple explanations in each use case, see how Salesforce’s CDP, Data Cloud for Marketing, powers personalized, real-time experiences across marketing, with capabilities that include: Optimizing ad spend Powering dynamic website content Increasing upselling and cross-selling Resolving service cases with marketing data B

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Where Alignment Means Revenue

Force Management

If you want to align your organization behind company goals, growth benchmarks and evolving customer needs, you’ll need to successfully move your organization through rapid change and enable your sales team to execute. Here are three critical areas where leadership alignment supports sales resilience and growth. If you’re interested in how sales leaders successfully capture alignment in these three areas, register for our upcoming LIVE webinar on August 24th.

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5 Things You Should Be Doing to Increase Your Sales Productivity

Predictable Revenue

5 key pieces of advice by Jay Mount (CEO of basix.ai) to help team leaders increase their sales productivity, without reducing morale. The post 5 Things You Should Be Doing To Increase Your Sales Productivity appeared first on Predictable Revenue. Blog Sales & Marketing Strategies

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6 Ways Breaking Sales Call Rules Leads to More Sales Success

Zoominfo

In sales, as with any other field or practice, sometimes you need to think outside the box to come out on top. Knowing the rules for a sales call is vital; so is knowing when to break those rules. That’s all the more important during this tumultuous post-pandemic period. Our research has shown how much sales calls have changed in the last year. There are more touchpoints per closed-won deal.

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How to build an effective sales system in layers

Membrain

Top performing sales teams aren’t just teams, their training isn’t just training, and they don’t just use software. The best sales organizations are much more than a collection of parts - they’re a coordinated system made up of many smaller and interrelated systems.

System 147
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Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.

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Remote Selling Viewpoints: Sales Intelligence & Buyer Intent Data

SBI

Remote Selling has become an important focus for every sales organization. Digital sales technologies, by default, are what enables remote selling. In this interview series, we ask executives at leading salestech companies to describe how their customers are leveraging technology, what metrics are now possible, and more. . Q: What are your customers doing to adapt to - or leverage - the trend towards distributed sales teams and remote selling?

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Allego Gives Veritas Technologies an Edge in a Hybrid World

Allego

“What are we doing today to earn the top spot in a crowded marketplace?” This is the type of question that Matthew Miersen frequently asks himself. Miersen is senior manager of Americas Sales Enablement at Veritas Technologies, a global leader in data protection, availability and insights. Based in Santa Clara, California, Veritas has almost 6,000 employees Over 80,000 customers—including 87 percent of the Fortune Global 500—rely on Veritas to abstract IT complexity and simplify data management.

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Intent Data is a Superpower. Here’s Why

Zoominfo

In a world inundated with data and the solutions that promise you the ability to achieve a competitive edge, we’re often left thinking: “How?” Just how do businesses with access to so much rich information actually use it to their individual advantage? Selling points and promises aside, without fully understanding their prospects, companies can amass all the data in the world without actually using it to its full potential.

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How to Set Up Your CRM & Organize Your Contacts

Nimble - Sales

So you’ve just decided to delve into the world of CRM… Congratulations! CRM is a helpful tool for building up those valuable relationships, whether it’s for work, your own small business, or personal use. But we’re sure you already knew that! To help you get started in your CRM journey, we’ve put together a quick […]. The post How to Set Up Your CRM & Organize Your Contacts appeared first on Nimble Blog.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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Top 5 Tips for SMBs to Leverage Digital Marketing for Business Growth

SocialSellinator

Today's consumers are more empowered than ever before. They have the ability to access an incredible amount of information about products and services, and can choose to purchase them from a nearly infinite number of retailers—online or somewhere else. With such fierce competition for consumer attention, it's clear that how businesses market themselves is changing.

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Situational Adaptability

Partners in Excellence

I got a prospecting call. We had actually arranged a conversation, the company had something that interested me–software for our business. I had reached out, checking the box, “please contact me… ” The sales person called, he started his questions. They weren’t really relevant, I had actually done my homework and I had questions on several specific issues.

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How the ZoomInfo Mobile App for Sales Can Help Your Business

Zoominfo

The sales and marketing landscape has changed dramatically over the last year. At least 25% of you are reading this article from your smartphone—on the go or from your home office. You’re selling from your home office, too. With hybrid or fully remote models now the norm for you and your customers, the need to stay “mobile” and flexible is more imperative than ever.