Sat.Feb 23, 2019 - Fri.Mar 01, 2019

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Welcome to Customer Revenue Optimization – The New Science of Selling

Altify

I don’t know when exactly it happened, but it definitely happened in the last 15 years – selling changed. While there has always been complexity in business to business selling, the proliferation of information and connectedness amongst people has created a far more sophisticated buyer. Whether you’re buying a 4K TV at your local Best Buy or you’re buying your next enterprise application for thousands of users on behalf of your company, you have access to a wealth of information, you have many c

Revenue 80
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The Power of Show and Tell:  3 Ways to use Props in your Sales Presentation or Pitch

Julie Hanson

For many of us, bringing a pet, a favorite toy or even person to school for show and tell was our earliest experience using a prop. Why didn’t the teacher just have us tell a story? Because teachers know that a verbal story alone is not enough to hold the attention of a room full of children. While your prospects are likely a bit older, show and tell is still one of the most powerful ways to gain an audience’s attention and improve recall.

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Why is Sales Enablement Important? 5 Reasons and Examples

BrainShark

Examples 104
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3 Proven Voicemail Tips

The Pipeline

By Tibor Shanto. While it has been near 40 years that voicemail has been the constant companion to sales professionals, it still seems to challenge many, especially when it comes to connecting with unknown buyers. “How do you get them to call you back and still hold your own?” Most salespeople I speak to, opt out and don’t leave a message the first time to an unknown prospect.

Call-back 262
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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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The Secret of What Creates a Positive Mindset

Jeffrey Gitomer

From Mindful to Mindset, Part 2. MINDSET is preceded by MINDFUL. Mindful, or self-mindfulness, is the first, and most important step to your mindset. Positive outcomes start with MINDFULNESS, not MINDSET. Here are the elements and actions needed for Mindful that set the stage and the tone for Mindset. Mindful of your space to set your mind – comfort, quiet, distraction free, alone.

More Trending

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4 Steps to Crafting Compelling Value Propositions

Sales and Marketing Management

Author: Jennifer Tomlinson Consumer choice has never been greater. In fact, you can expect 30,000 new products to hit the market each year. With competition so immense, and the chances of failure so high (at a rate of 95 percent, to be exact), attention should be paid to delivering value to your target audience. One of the most effective ways is to focus on your value proposition.

Lead Rank 214
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Product Knowledge is Overrated

The Sales Heretic

Companies spend thousands—even millions—of dollars every year training their salespeople and sales channels on the minutia of their products and services. In fact, many companies use the term “sales training” when what they really mean is “product training.” And that’s a mistake. Because product knowledge is not enough. If product knowledge was all that mattered, [.].

Channels 204
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The Secret Code to Mastering Mindset

Jeffrey Gitomer

From Mindful to Mindset, Part 1. The personal development buzzword for the last decade or so has been MINDSET. Here’s a bit of history and explanation…. NAPOLEON HILL is the grandfather of MINDSET. His definition was “concentration” combined with the elements of enthusiasm, self-confidence, a chief major aim, and providing more service than you are paid for.

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How to Be a Memorable Salesperson Part 7: Encourage Your Buyers

Connect2Sell

Now that we’re more than halfway through this CONNECT2Sell series on how to become a more memorable as a seller, be sure to go back and catch up on any posts you’ve missed. We’re covering 12 different ways you can make a lasting impression with buyers. The benefits for you of becoming more memorable include differentiation, competitive advantage, confidence, getting more referrals, and making more sales.

Buyer 203
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Stray thoughts on customer experience trends

Sales and Marketing Management

Author: TIM HOULIHAN There were a few things that struck me as being relevant that didn’t quite make it into the print version of my article on elevating your customer experience. In this case, they’re like the cattle that couldn’t be brought back into the herd before the gates closed on the corral. They’re still out there and they’re still relevant and they are shared here in hopes you’ll benefit from them.

Trends 205
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Friday Five - Will to Manage Sales

Score More Sales

Do you have these five components as a sales manager? It takes much more to be successful, however these five areas make up what Objective Management Group calls the Will to Manage Sales.

Groups 201
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Overcome ALL Objections with This ONE Question

Mr. Inside Sales

Want to know a secret about objections ? There are really only two types: Real concerns that need to be addressed, and, once you do, you can then close on, and, Smokescreen objections hiding something else (like the real reason your prospect isn’t buying). Now here’s the trouble for many sales reps and teams: The most frequent objections they get are smokescreens and yet they try to overcome them as if they were real objections.

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Purchase Segmentation – The Key to Revenue Growth

SBI Growth

It’s Sunday, April 14th. It’s no ordinary Sunday. Today is the final round of the Masters, and Tiger Woods is in contention. The fans have showed up in the thousands at Augusta National to witness history. After a converting a.

Segment 193
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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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When was the last time you changed your sales process?

MTD Sales Training

Sales is a complicated, never-ending process of building relationships with prospects, building trust, answering questions, and moving the whole procedure through to the commitment stage. Your sales process is the formula that keeps you ahead of the game and allows your customers to make decisions that are in line with their concepts of success. Your sales processes need to be updated regularly, because your customers will always be changing their expectations of what quality of service and prod

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How Your Go-To-Market Strategy Is the Secret Sauce of Sales

Sales and Marketing Management

Author: Jason Loh Every chef has their secret sauce. For some it’s an actual product: a unique amalgam of ingredients no other chef has yet discovered or marketed. For others, “secret sauce” designates less a specific concoction, but instead an approach to the craft – a body of experience and intuition that shapes a chef’s strategy for every dish they cook.

Strategy 149
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Solution vs. Budget

Anthony Cole Training

Typically, when a salesperson doesn't win an account it's due to a few different factors; the prospect didn't have a compelling reason to make a change, the salesperson didn't do enough to uncover their capacity to invest, or the incumbent wasn't properly eliminated from the running. In this article, we discuss the 3 Rules every successful salesperson must follow in order to eliminate stalls and objections during the sales process.

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Bad News—Your Expensive Marketing Tech Stack Doesn’t Mean You’re a Digital Innovator

SBI Growth

Too often marketing leaders focus their digital initiatives on one thing: lead generation. So, if you’re like most CMOs, you’re investing a lot of time and energy into your website, marketing automation platform and maybe some tools to provide enhanced.

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Salesforce’s 8th State of Marketing Report

Discover today’s biggest marketing trends in the 8th edition of Salesforce’s “State of Marketing” report. Salesforce surveyed 6,000 marketing leaders worldwide to discover how marketers are: Embracing AI to operate more efficiently Removing silos and leveraging AI to enhance the customer experience Innovating to meet evolving customer needs Preparing for the retirement of third-party cookies By submitting this form, you agree to have your contact information, including email, passed on to the sp

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Cat Meme Queen Strikes Again: Bad CRM Data Quality is Even Worse Than You Think

DiscoverOrg Sales

Cat Meme Queen, CEO at Catmom3.com : That’s a potential title and email domain that could be entered into your web form fill to get that ebook or whitepaper you promised. THEY get a free ebook. And YOU get bad CRM data, killing email deliverability, wasting your reps’ time, skewing your analytics, and costing you money. We’ve all done it. We didn’t want our names on someone’s email list, so we typed in a favorite video game character, a poop joke, or threw our cat under the bus.

Data 120
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Combating Disengagement: What can be done about workers’ lack of interest in their jobs?

Sales and Marketing Management

Author: Paul Nolan An executive at a Fortune 1,000 company recently kicked off a summit for several hundred of the company’s content strategists, project managers and digital marketers with a story about an experience he had only days before at his neighborhood Starbucks. The executive was enough of a regular at the store that he knew the store manager’s name and swapped pleasantries with him on most visits.

Insurance 120
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A Conversation with SalesLoft CEO, Kyle Porter

John Barrows

I couldn’t be more excited for SalesLoft’s upcoming Rainmaker19 conference held in Atlanta on March 11-13th. This is one of my favorite conferences of the year put on by one of my favorite companies. Their CEO Kyle and I connected back in the early days of both our businesses and I’ve been a huge fan of him and the company he has built ever since. They just do things right.

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Wow That Is a Lot of Slides! Should You Read Another Market Segmentation Study?

SBI Growth

Market Segmentation analysis and reports are a foundational component of strategic analysis, planning and decision-making for any CEO. Understanding market opportunity and market dynamics is critical. It informs how to make investments in people, time and money. Geographic growth opportunity Industry/Vertical market.

Segment 177
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Gone in 8 Seconds: Overcoming Buyers’ Shrinking Attention Spans

Speaker: Jake Miller, Senior Product Marketing Manager, Allego

Buyers are savvier, buying teams are larger, and new research shows that buyers' attention spans have dropped to just 8 seconds. This means that the old approach of blasting buyers with email-heavy, generic communications no longer works. Instead, buyers need to be surrounded with relevant communications and personalized, self-service content throughout their journey.

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Over hiring is the startup kiss of death. Here’s how to avoid it.

Openview

Growing a business can often create a complicated conundrum for entrepreneurs: How do we get the people who have what it takes to help us believe in our mission enough to take a risk and join the cause? This situation can often lead us to do some questionable stuff – like biting off more than we can chew to get them on board: Bigger titles than they’re ready for or we can support.

Hiring 131
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Expert advice: How many sales emails should you send before giving up?

Nutshell

Following up with buyers is a crucial part of any salesperson’s job. Rarely will a new prospect get back to after your first cold email , and even your best clients often need multiple touches to draw them back into a sales conversation. Both situations take time and persistence. Buyers want to know that you care about them and their needs, and following up is a way to show that you care.

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Strategic vs. Tactical Planning: The What, When, and Why

Hubspot Sales

Whether you're setting personal or business goals, you likely created a plan to achieve them. Without clearly defined steps, it can be difficult or even discouraging to tackle the goal you've set. One example of a situation where planning and strategy come in handy is during a job search. Let's say you've spent weeks or months scouring the internet for a new sales job, but none of the job postings seem to match your skill set or career interests.

Hiring 120
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How The World’s Top CMOs Take Ownership of Customer Lifecycle Management (CLM)

SBI Growth

The CMO who exclusively focuses on new lead generation is falling behind the market, their competitors, and their peers. This myopic view only focuses on one stage of the Customer Lifecycle. Conversely, revenue driven CMOs are making massive impacts to.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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The Importance Of Organizational Culture For Sales Teams, with Justin Hiatt, Episode #103

Vengreso

Subscribe to Selling With Social. Apple Podcasts | Stitcher | Google Play | Google Podcasts. I recently witnessed the importance of organizational culture when I had the opportunity to spend time alongside my guest on this episode of #SellingWithSocial. Justin Hiatt is the Vice President of Digital Sales at Workfront, a company that has an amazing organizational culture.

Hiring 109
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The Coming Sales Talent Crisis

Partners in Excellence

It’s clear that customers struggle to buy. The majority of complex B2B buying journeys end in no decision made. What we traditionally thought of as a relatively linear journey is now depicted as shown below. It turns out the challenge in B2B buying is not what we have traditionally thought, or what we have trained our people do to: Help the customer select a solution (Ideally ours).

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What Is Sales? A Quick Guide

Hubspot Sales

The term, "sales", encompasses all activities involved in selling a product or service to a consumer or business. But "sales" means so much more for businesses. Companies have entire sales organizations comprised of employees that are dedicated to selling their products and services. In a survey of businesses with sales and marketing departments, the 2018 State of Inbound Report found that the top three priorities of the sales organizations were to close more deals, improve the efficiency of the