Do you need an Enterprise Selling Plan (ESP)?
MAY 1, 2020
Don’t panic. We will return to normalish, at some point. We will start selling at some reasonable rate again, soonish. Budgets will be back in place and buyers will need things, in a little whileish. When all this happens, you may easily forget the lessons of this panic/pandemic. One of these lessons I believe is that big customers are good. Big fish have big wallets. One reason you may forget this lesson is because big customers are not easy to win. You may go back to what is easy.