Sat.Jan 19, 2019 - Fri.Jan 25, 2019

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Size Matters: Digging in to Employee Counts and Social Media Discrepancies

DiscoverOrg Sales

If you work in sales and marketing, I’ll bet you think a company’s employee count on LinkedIn is the absolute best way to determine how many employees work at that company. I’m going to let you in on a little secret: It’s not the best way. I would know. I’ve been optimizing DiscoverOrg’s process for gathering firmographic data since 2016. I’ve looked at everything from Glassdoor employee ranges, how many people are on a company’s benefit plan, and of course, the employee count on LinkedIn.

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Seven Steps to Creating a Powerful Prospecting Plan

The Sales Heretic

Do you have a prospecting plan? If you want to boost your sales, it can be a huge help. A prospecting plan is like a business plan for your sales efforts. It’s a planning tool that helps you sketch out your goals, your best prospects, how to reach them, and more. Sound complicated? Don’t worry, [.].

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Transactional Versus Complex Selling

Partners in Excellence

We glibly toss around phrases like “We have a transactional selling process,” or, “Ours is a complex selling process.” Often, there is some preening around those making the latter statement, thinking “Real sales people do complex deals!” Recently, I lurked in a conversation, suddenly realizing, while we glibly talk about these types of selling processes, there’s a lot of misunderstanding of them.

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The Best Cold Calling Tip Is Stop Immediately (Do This Instead)

No More Cold Calling

. Have you ever met a salesperson who enjoyed cold calling? (Well, maybe one in 100.) How about a buyer who enjoyed receiving cold calls? (Yeah, me neither.) Not only is cold calling tortuous for everyone involved, it’s one of the reasons that only 54.3 percent of sales reps made quota last year. Cold calling doesn’t address the top two challenges that sales teams face.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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A Critical Mistake In Handle Prospecting Objections

The Pipeline

By Tibor Shanto. People will tell you that the number one reason sellers do not like to prospect, specifically telephone prospecting, is rejection. However, if we step back, there is no less rejection in other means of prospecting, say e-mail or LinkedIn prospecting; when you look at the numbers, the phone is more effective than e-mail, (better together), it’s just not in your face (ear), like the phone.

More Trending

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How to Be a Memorable Salesperson Part 2: Collaborate With Buyers

Connect2Sell

Being memorable in sales translates into making more sales. This 12-part series on how to be a memorable salesperson includes specific ways you can make yourself stand out to buyers. Each post in this CONNECT2Sell series includes research from a study with 530 B2B buyers and in-field observations from a sales coach. This post describes how to be more memorable by doing more collaborating with buyers.

Buyer 229
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Should Competitors Dominate Your Pricing Analysis?

SBI Growth

A client recently asked my advice on how his company’s deal desk should be including competitive intelligence to inform their pricing analysis. His concern, given the intense competition his sales reps face in the field, their deal analysis should be.

Analysis 218
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The Definitive Guide to Addressing Negative Business Reviews

Zoominfo

Let’s face it, no modern business is immune to negative feedback. Social media and review sites give customers free reign to voice their opinion about a business or product. And, unfortunately, it’s often the most disgruntled customers who are the most vocal. While bad reviews are inevitable, they can still incite panic within your organization—and it’s easy to understand why.

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Great News! The Latest Data Shows That Salespeople are Improving

Understanding the Sales Force

Some really terrific news came across my desk this week when John Pattison, Objective Management Group's (OMG's) COO, showed me two graphs he had created. For the first time in recent memory, salespeople as a profession GOT BETTER! That's right, when we compared the results of the 85,000 or so salespeople that were evaluated in 2018 to the 80,000 or so salespeople that were evaluated in 2017, there was a measurable improvement in overall scores!

Data 220
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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Why Businesses Need to Take AMP Seriously

Sales and Marketing Management

Author: Rilind Elezaj The digital age has necessitated radical transformations on how businesses optimize their online presence. More online users have turned to smartphones and tablets as their primary browsing devices, forcing web administrators to rethink their marketing strategies, particularly optimizing their websites for mobile. This is the same reason that led to the adoption of the Accelerated Mobile Pages (AMPs) by the search engine giant, Google.

Lead Rank 196
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UX Isn’t Enough – Why an Integrated CX Strategy Will Help Drive Growth

SBI Growth

There are quite a few buzzwords in the customer sphere. Two of the big ones relate to experiences – user and customer. Although User Experience (UX) and Customer Experience (EX) are unique, they must work together for your organization to.

Strategy 193
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What To Include In Your Agenda When Meeting A New Client

MTD Sales Training

Preparation is key when meeting a new client. You certainly don’t want to risk ‘winging it’ with someone new, especially if it’s the first time you have met with them. This is a great opportunity to find out whether this prospect is a good fit for your and your company, and whether they are likely to prove profitable for you. You don’t want to risk all for a small return on then time and effort invested in them.

Meeting 161
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10 Most Popular Marketing Articles of 2018

Zoominfo

Although the first month of 2019 is nearly over, we’re not quite done reflecting on 2018. For those of you who aren’t regular readers of the ZoomInfo Blog, we spent last week looking back on our most popular content of 2018. Thus far, we’ve covered the most-read articles for sales professionals and recruiters. Today, we bring this series to a close with the final installment– for marketers, of course.

Marketing 164
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Serving Others Never Goes Out of Style

Sales and Marketing Management

Author: Paul Nolan Helping others is energizing. Helping others as a team is invigorating and bonding, which is why corporate social responsibility (CSR) continues to be a popular component of offsite meetings and incentive travel programs. While figures from the Incentive Travel Industry Index show that inclusion of CSR in incentive events is lower overall than last year, the 24-month scenario and regional story are quite different.

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How to Settle the Battle over Organizational Structure – Where Do the AM and CSM Fit?

SBI Growth

Investment by B2B firms into a Customer Success function continues to outpace all other roles. Growth in Customer Success positions in 2018 was more than 80% above 2017 levels. Leadership continues to place their confidence and budget into Customer Success.

B2B 185
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Bringing Clarity to Ambiguous Conversations

Anthony Cole Training

In selling, properly qualifying a prospective buyer is crucial in order to move an opportunity through the pipeline and ultimately close in your favor. Highly effective salespeople do this through the art of asking great sales questions and not fearing the outcome if they challenge a prospect’s statement, or question, in order to gain clarity. In this blog, we cover the 3 things to remember about all prospects and how to fully understand and qualify their motivation to make a change.

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How to Build the Ultimate Sales Prospect List

Zoominfo

If you’ve worked in sales for any length of time, you know your success is dependent on the quality of your sales prospect lists. Think about it- you might be the most skilled salesperson at your company, but if you’re reaching out to the wrong people, your sales skills will have no impact on their desire to purchase your product. Although sales is a numbers game, most professionals caution against casting a wide net in the hopes of catching a sale.

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The Battle of the Authoring Tools: A 10-Point Comparison for Picking the Right One

Speaker: Chris Paxton McMillin, President of D3 Training Solutions

There are plenty of great authoring tools for developing eLearning, but the one you select could directly impact your course's outcomes. Depending upon your learners’ needs and your organization’s performance goals, you could be overlooking considerations that impact the both effectiveness of your courses and how long it takes to finish them. From general capabilities to specific workflow structures, some aspects are critical when it comes to learning objectives and deadlines.

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Executives are Like Children

John Barrows

They both need structure. I have an 8-year-old daughter and I’ve realized that if you don’t give kids any structure or guidelines/rules they go crazy. I know some friends who allow their kids to do whatever they want and are absolute nightmares because of it. The kids are the ones in control, not the parents. My wife and I give our daughter structure and I’m not saying she’s a saint but she’s a hell of a lot easier to deal with than most.

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SBI Accelerates European Expansion, Appoints New Managing Director

SBI Growth

Dallas, Texas – Sales Benchmark Index (SBI), a management consultancy specializing in revenue growth, today announced that Nick Hulse has been named Managing Director – Europe. With more than 20 percent of SBI’s revenue coming from Europe, the firm is.

Revenue 182
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The Ultimate Guide to Startups

Hubspot Sales

Welcome. I’m glad you're here. You might be in the midst of launching a startup. Maybe you’ve planned out your path into the world of startups and have yet to start … or perhaps you’ve simply dreamed about your startup behind-the-scenes. Regardless, welcome. We know this journey is emotional, difficult, scary, exciting, risky, and rewarding. I get it, and I’m honored you’ve chosen HubSpot as a key resource.

Scale 122
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How Artificial Intelligence is Reshaping Email Marketing

Connext Digital

Artificial Intelligence (AI) has been significant in the advancement of digital marketing, including email marketing. Its core aspects—big data and machine learning—have been essential in the spread of AI for email marketing. Paired with other technologies like business intelligence and cognitive computing, your emails can have a greater chance of engaging clients and prospects.

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Redefining the CDP: 8 Data-Driven Designs for Successful Customer Journeys

In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams. With helpful diagrams and simple explanations in each use case, see how Salesforce’s CDP, Data Cloud for Marketing, powers personalized, real-time experiences across marketing, with capabilities that include: Optimizing ad spend Powering dynamic website content Increasing upselling and cross-selling Resolving service cases with marketing data B

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Top Line Tips

Women Sales Pros

It’s Sales Kick Off (SKO) Season…Again (Must read for those on the SKO planning team!) It’s sales kick off season again and you want a high impact, memorable event. The agenda content should serve to kick-start sales for the year. Easy, peasy – right? Not so fast. It turns out that you have quite a diverse sales audience with varying levels of sales acumen.

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Customer Experience – How to Benchmark Yourself to Best In Class Companies

SBI Growth

In a recent article, we defined the right Key Performance Indicators for Customer Experience. If you have invested the time to collecting this information, your next step is comparing yourself to other companies. Before we compare your Customer Experience to other.

Company 174
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The Entrepreneur's Guide to Venture Capitalists

Hubspot Sales

There's no doubt about it -- startups are expensive. If you're looking to validate a market, prove out a pricing model, or put together the right team, you'll need resources. Time and money are the most common resources for startups -- and the more you have of one decreases the amount you need of the other. Businesses with a small burn rate often don't require much funding to get started because they're cash efficient.

Lead Rank 107
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B2B appointment setting: How to book more (and better quality) sales meetings

Close.io

Booking high-quality meetings is one of the most underappreciated opportunities sales teams have. We all want to learn the best tactics for negotiating and closing deals. But try getting people excited about appointment setting. Yet, no matter how you look at it, there’s one truth in sales: You can’t win a deal if no one’s willing to talk to you. B2B appointment setting might not be the sexiest topic to cover.

Meeting 106
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Cloud-Based Solutions: The Sky Is the Limit for Retail Success

Speaker: Ryan Bryers, SVP of Global Engineering

In a rapidly evolving industry, the shift from traditional on-premise systems to cloud-based solutions has become crucial for retail success. While many businesses still rely on store-level infrastructure, it's time to embrace the unlimited potential of the cloud! With technology giants like Google, AWS, and Azure leading the charge, the true value of the cloud extends far beyond cost savings.

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The Best Ways To Create A Culture Of Accountability NOW

Membrain

Sales leaders often ask, “How do I create a culture of accountability?” Before we can tackle this question, we must understand what their current culture looks like, how they got where they are today, and what needs to change to make them more successful.

Account 103
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Making Sense of the Sales Ops Tech Stack

SBI

Making Sense of the Sales Ops Tech Stack. While there are many point solutions now available to facilitate the sales process, the reality is most companies can achieve much of what they want within their CRM today, given proper policy to sales process alignment. Understanding how to view technology adoption, and which categories of solutions will most help you, is key to successfully navigating the sales tech stack overload.

Policies 101
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Attention Sales Leaders…These Three Blind Spots Could Be Holding Back Your Sales Team!

Openview

Editor’s Note: This article first appeared on LinkedIn here. . “Who knows, you may be that close. You could be uncovering a blind spot or two away to take your career to the next height…” Assegid Habtewold , The 9 Cardinal Building Blocks: For Continued Success in Leadership. Blind spots, we all have them and they have the potential to be damaging.