Sat.Apr 03, 2021 - Fri.Apr 09, 2021

article thumbnail

Stop Selling Like You’re In Stockholm

The Pipeline

By Tibor Shanto. Salespeople seem to be collectively suffering from a variant of the Stockholm syndrome. Most of us have an idea of what Stockholm syndrome is, or at least have some sense of who Patty Hearst was. So, how does this apply to sales? Why is it that salespeople continue to cling to their products despite every indication that it is minimizing their success?

SME 299
article thumbnail

Virtual Selling: Is this as good as it gets?

Julie Hanson

According to Gartner, 80% of B2B sales are expected to take place virtually by 2025. Don’t believe me?! Check out their projections here. Very few sellers I know will be applauding this news. Here’s why: we are only one year into the pandemic and virtual sales calls and meetings have only just begun to feel slightly less awkward and less ineffective as at the start, for both buyers and sellers alike.

Video 83
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The 3 Layers of Sales Questions and How to Use Them

Hubspot Sales

Lasagna. It’s a family favorite that’s full of flavors. With each layer of pasta, sauce, and cheese you uncover more deliciousness than the layer before. But what’s all that got to do with selling to people? I’m glad you asked. See, your prospects are a lot like lasagna. They too have layers that you as the salesperson must understand to best solve their problems.

How To 129
article thumbnail

The 7 Keys to an Unbeatable Revenue Marketing Strategy

SBI Growth

For many industries and companies, the pandemic has changed sales and marketing forever. In some ways, the changes manifest accelerating trends that were already in motion, and in other ways, the changes are new, permanent disruptions. Of course, every disruption.

Revenue 242
article thumbnail

Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

article thumbnail

Managing 80/20 Prospecting Time to Increase Sales

Anthony Cole Training

The most successful salespeople are always challenging and adapting their personal sales process to be more effective and increase sales. However, they don’t challenge the notion of the importance of making prospecting their "A" priority every week.

More Trending

article thumbnail

Your Martech Stack Isn’t Complete Without This Tool

Sales and Marketing Management

Marketers have an opportunity to make their stack smarter and more innovative by adding tools that spark and empower creativity. The post Your Martech Stack Isn’t Complete Without This Tool appeared first on Sales & Marketing Management.

Tools 156
article thumbnail

How Market-Leading CROs Are Using AI to Outpace Their Competitors

SBI Growth

Imagine the following: As you scroll through social media, you come across an ad. Not just any ad though, an ad for a product so specific to what you are looking for that you wonder how they were able to.

Lead Rank 209
article thumbnail

Qualifying Prospects: Can We Just Kill BANT?

Zoominfo

Sales methodologies like BANT — shorthand for budget, authority, need, timeframe — can help reps identify business opportunities at the outset of the sales process. However, when used at the wrong time and the wrong way — like checking off BANT criteria while talking to a prospect — reps lose ground qualifying prospective customers. Without a doubt, the B2B sales process is complicated.

article thumbnail

How to Get Your Audience to Fall in Love With Your Virtual Event

Understanding the Sales Force

Do you remember April 1, 2020? The entire world was in lockdown and at Objective Management Group (OMG) we had just ten days to figure out how to convert our annual four-day international conference for sales experts to a three-day virtual event over Zoom. The 200 in attendance loved it and right after the conference I posted this article with 15 lessons we learned about the transition from a face-to-face conference to a virtual conference.

article thumbnail

5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

article thumbnail

5 Things to Know About Using Video for Sales

Sales and Marketing Management

Use of video in sales presentations will rapidly increase in 2021. It’s time your sales team learns how to benefit. The post 5 Things to Know About Using Video for Sales appeared first on Sales & Marketing Management.

Video 136
article thumbnail

There is No Excuse for Being Blindsided | Sales Strategies

Engage Selling

I’ve been working on numerous consulting projects recently, and I’m incredibly frustrated with clients who lost business for no other reason than they didn’t see it coming. They simply didn’t have enough contacts inside their accounts to see an accurate … Read More » The post There is No Excuse for Being Blindsided | Sales Strategies first appeared on The Sales Leader.

Strategy 149
article thumbnail

Introducing Workflows: The Data-Driven Automation Solution

Zoominfo

Automation is at the core of all business innovation today, and data is the commodity that fuels it. Marketers and sales reps can automate email campaigns, sales plays, meetings, and much more. Workflow automation allows them to interact directly with customers rather than waste time on these repetitive tasks. And research shows that companies who automate at scale are closing more deals than those who don’t.

article thumbnail

What is anchoring bias and what do salespeople need to know about it?

Membrain

Have you ever watched a home shopping network? I don’t have a lot of time to sit around watching other people hawk made-for-TV items, but I find it fascinating that these are such effective sales tools.

article thumbnail

Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.

article thumbnail

How to Become a Top Sales Performer in Any Industry

Nimble - Sales

Top sales performers are very much alike. This prompts a novice sales agent to believe that it’s possible to reverse engineer the success by replicating and nurturing those similar qualities. We actually believe that it is very much correct. It’s a mission possible scenario. Nobody was born a great salesperson; people learn and train for […].

Industry 142
article thumbnail

Going Through The Motions Or Doing The Work?

Partners in Excellence

Every organization I work with has a “Buyer focused selling process.” Every organization has deal management, pipeline, and account management processes. Every organization has taken their people through the latest greatest sales training, spends thousands per person on tools. Every organization focuses on their ICP. Every manager says they coach their people.

CRM 129
article thumbnail

Sales Training: Why You May be Struggling to Deliver

SBI

Sales Training: Why You May be Struggling to Deliver. By John Moore, The Collaborator. Are you struggling to deliver training that leads to positive, measurable outcomes? You are not alone. Most training fails to deliver long-term impact. The reasons vary, but when you boil them down to the core issues, the problems are often due to a lack of understanding around how people learn.

Training 122
article thumbnail

Podcast 192: Brian Gil On Spinning Up A Start-Up Within An Established Successful Company

John Barrows

Our guest this week is Brian Gil, SVP, Operations at Articulate. Brian shares how growth and trajectory dramatically changed for Articulate when he joined over eight years ago, and what it’s like to break ground on a new product, a new process, and a new vision. Brian and John also discuss what we should be looking at when interpreting data so we can make decisions on how to refine our approach or redesign our roadmap.

Company 106
article thumbnail

Supercharge Your Sales: 5 Steps to Effortless Selling

Sales teams often lose precious time hunting for updated sales materials, while marketing struggles to keep these assets accessible and current. It's not just about managing; it's about seamlessly finding, presenting, and sharing critical sales content. All of this takes place within an intuitive, unified platform. Dive into Showell's groundbreaking content management realm.

article thumbnail

Qualifying Prospects: Can We Just Kill BANT?

Zoominfo

Sales methodologies like BANT — shorthand for budget, authority, need, timeframe — can help reps identify business opportunities at the outset of the sales process. However, when used at the wrong time and the wrong way — like checking off BANT criteria while talking to a prospect — reps lose ground qualifying prospective customers. Without a doubt, the B2B sales process is complicated.

article thumbnail

Weekly Roundup: Good Onboarding Leads To Better Employee Retention, Grow Your Local Brand As A Media Company + More

The Center for Sales Strategy

- MOTIVATION -. "Don't watch the clock; do what it does. Keep going.". -Sam Levenson. - AROUND THE WEB -. > Why Good Onboarding Leads To Better Employee Retention – TinyPulse. The process of hiring and retaining employees is never easy. Hiring can be a rigorous, time-consuming endeavor that kicks off when a company publicizes its various job openings, and then ceases after a suitable candidate has been selected, vetted, and hired.

Retention 117
article thumbnail

How to Succeed at Big Little Breakthroughs [PODCAST]

Sandler Training

Mike Montague interviews Josh Linkner on How to Succeed at Big Little Breakthroughs. The post How to Succeed at Big Little Breakthroughs [PODCAST] appeared first on Sandler Training.

How To 122
article thumbnail

Selling Into Ever-Changing, Highly Regulated Industries: Healthcare Edition

Predictable Revenue

Mac McKellar, National Sales Director at Nona Scientific, joins Sarah Hicks on the second episode in the Selling into Ever-Changing, Highly Regulated Industries series on the Predictable Revenue Podcast. The post Selling Into Ever-Changing, Highly Regulated Industries: Healthcare Edition appeared first on Predictable Revenue.

Industry 116
article thumbnail

Gone in 8 Seconds: Overcoming Buyers’ Shrinking Attention Spans

Speaker: Jake Miller, Senior Product Marketing Manager, Allego

Buyers are savvier, buying teams are larger, and new research shows that buyers' attention spans have dropped to just 8 seconds. This means that the old approach of blasting buyers with email-heavy, generic communications no longer works. Instead, buyers need to be surrounded with relevant communications and personalized, self-service content throughout their journey.

article thumbnail

6 Ways to Get Fired Up for Your Next Sales Call

Hubspot Sales

As a natural introvert, I had some trouble setting my sales career in motion. During my first month or so as a BDR, I rolled zeroes for quota every week. It took a lot out of me, but as much as I struggled to find my bearings on my calls, I didn't let my nerves get the best of me. I did my research, came to understand my business, practiced, listened to my managers, tried, failed, and tried some more until I finally found my footing.

Call-back 121
article thumbnail

March Round Up: In Case You Missed It…

Shari Levitin

Spring has sprung…and so has the time of year when people turn to “spring cleaning” to remove clutter from their homes while re-emerging from the glum of winter. But what if I told you that spring cleaning isn’t just for your personal space? What if I told you you could declutter your sales process, too? April is the perfect month to not only re-energize your home…it’s also an excellent time to re-evaluate what is working and what needs to be “spring c

Guarantee 115
article thumbnail

Sales Calendar: 3 Reasons You Need One

The Center for Sales Strategy

You mean well. You want to do it better this year. But, somehow every year, it gets away from you. We all have good intentions each year to do a better job planning, selling, and tracking all of the major sales opportunities for our organization. This is why you really need to start planning using a sales calendar.

Intent 112
article thumbnail

“Nothing Happens Until Someone Sells Something”

Partners in Excellence

We all say this, “Nothing happens until someone sells something.” I don’t know how many times I’ve used that expression. I was reminded of it reading an article the other day. I started reflecting on this. It’s natural for we “sales” types to think about this. Our companies can’t build products, offer services, invoice, or get revenue until we sell something.

article thumbnail

Salesforce’s 8th State of Marketing Report

Discover today’s biggest marketing trends in the 8th edition of Salesforce’s “State of Marketing” report. Salesforce surveyed 6,000 marketing leaders worldwide to discover how marketers are: Embracing AI to operate more efficiently Removing silos and leveraging AI to enhance the customer experience Innovating to meet evolving customer needs Preparing for the retirement of third-party cookies By submitting this form, you agree to have your contact information, including email, passed on to the sp

article thumbnail

10 Laws for Planting Seeds of Personal and Professional Growth

Sandler Training

While planning our Summer harvest, let’s consider 10 Laws for Planting Seeds of Personal and Professional Growth. The post 10 Laws for Planting Seeds of Personal and Professional Growth appeared first on Sandler Training.

Harvest 111
article thumbnail

How To Use Content To Generate More Sales

Predictable Revenue

There's a prevalent tendency in business circles to laud the benefits of work-life balance as effective ways to maximize company-wide performance. But the defeating fact is that most organizations still encounter a worrying amount of burnout. The post How To Use Content To Generate More Sales appeared first on Predictable Revenue.

How To 99
article thumbnail

Why Your Salespeople Need a Cold Calling Playlist (Playlist Included)

The Center for Sales Strategy

Scientists say music changes mood, motivation, cognitive processing , and the ability to retain informat ion. Additionally, music just make s work more fun and time fly! Se tting appointments is a common problem — in fact, the 2020 Media Sales Report found that 80% of sales managers find it harder today than just 5 years ago. L istening to music is just one small motivator tha t will help get the job done.