Sat.Apr 24, 2021 - Fri.Apr 30, 2021

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4 Keys to Unlocking B2B Sales Growth in Uncertain Times

Sales and Marketing Management

Gartner identifies four areas where the traditional approach to selling is impeding sales growth. The post 4 Keys to Unlocking B2B Sales Growth in Uncertain Times appeared first on Sales & Marketing Management.

B2B 327
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Crappy Salespeople and Lack of Urgency Alignment  - The Bob Chronicles Part 4

Understanding the Sales Force

We shouldn't really discuss that time you were in a meeting when, without warning, you had about 10 seconds to get yourself to the nearest restroom or you would need to drive home for a wardrobe change. Fortunately, you were able to gracefully excuse yourself and run down the hall as fast as you possibly could. THAT is urgency! This is the fourth installment in the Bob Chronicles.

Data 191
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Sales Training That Sticks: Five Key Success Factors

Sales Readiness Group

Sales organizations continue to invest in sales training but are often challenged when it comes to demonstrating that the training had a lasting impact on how their sales team sells. According to ATD Research ( pre-COVID ), sales organizations invested an average of $2,326 per salesperson annually on sales training. Interestingly, a survey by TrainingIndustry.com found that 43.5% of participants felt that sales skills training “needed improvement.”.

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Dear Vice President of Prospecting

The Pipeline

By Tibor Shanto. There is always a lot of talk about Sales and Marketing , alignment, misalignment an more. What is missing is the bit is what or who can align the two. Given that one attracts, and the other converts opportunities to sales, who is responsible for converting leads to opportunities. It’s gotta be the Vice President of Prospecting.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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How to Keep Closing B2B Deals Amidst the Pandemic

Sales and Marketing Management

Until the pandemic is over (and maybe beyond that) businesses must adopt new strategies to close sales deals. The post How to Keep Closing B2B Deals Amidst the Pandemic appeared first on Sales & Marketing Management.

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How the loss of trade shows changed the customer acquisition funnel

Zoominfo

“In March 2020, live events were canceled overnight. Like everyone else, we had to pivot, and fast.” — Danny Daly, manager, marketing events at ZoomInfo. Since the start of Covid-19, in-person events, conferences, and tradeshows have come to a halt. One year later, we’re virtually in the same boat, with most organizations shifting to conducting online shows to generate leads and reach prospective buyers.

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Master the Fundamentals to Succeed

Mr. Inside Sales

I was training a group of new reps last week, listening to one of their calls, and we found that the rep was ad-libbing right from the beginning of the call. The best practice script, which we had provided him, was far, far away…. This ad-libbing approach led to all the common problems we’ve chronicled before: He didn’t qualify the prospect for timeline, budget, decision making steps or even buying motives.

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3 Ways to Unite Sales and Product Teams to Drive Revenue Growth

SBI Growth

Sales and Product are in constant tension with each other. Ideally, this friction is a catalyst for the two groups to rally together and drive top-line growth. However, this pressure can also lead to disengaged employee groups that resent each.

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Allego is Changing The Sales Enablement World

Sales and Marketing Management

During this interview with Tim Kasida Strategic Partnership Executive at Allego, we discussed trends in the marketplace due to the covid crisis and how video based collaboration and coaching is dramatically helping sales and service teams. The post Allego is Changing The Sales Enablement World appeared first on Sales & Marketing Management.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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How Telling Stories will Help Increase Sales

Anthony Cole Training

Storytelling is a powerful tool in sales. It can take prospects on a journey, assist in developing deeper relationships, and helps them connect to you as a sales professional.

Tools 182
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Podcast 195: The JB Sales Team On Email Effectiveness

John Barrows

On this week’s episode, John sits down with some of the JB Sales team for a very honest conversation on email effectiveness. There are a lot of salespeople who are wildly successful with email because of the way they’re using it to deliver their message. There’s also a lot of people who have become numb to emails. The team discusses their thoughts on email, how they’re using it to be successful, and offer some tips that will hopefully help you!

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What Every CEO Should Know About Their Data and Why They Should Care

SBI Growth

CEOs often get lost in data while trying to decide what’s working, if there is too much, or if it’s even correct. But even great data is futile if not activated properly across commercial functions. On today’s show, Mike Dickerson, CEO.

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Turbocharge Sales for the Rest of 2021

Sales and Marketing Management

2020 was spent maneuvering around the unexpected. Here's how to reset your team and turbocharge 2021 sales. The post Turbocharge Sales for the Rest of 2021 appeared first on Sales & Marketing Management.

Sales 216
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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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How the loss of trade shows changed the customer acquisition funnel

Zoominfo

“In March 2020, live events were canceled overnight. Like everyone else, we had to pivot, and fast.” — Danny Daly, manager, marketing events at ZoomInfo Since the start of Covid-19, in-person events, conferences, and tradeshows have come to a halt. One year later, we’re virtually in the same boat, with most organizations shifting to conducting online shows to generate leads and reach prospective buyers.

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Is your sales process a help or a hindrance?

Membrain

Far too frequently, competent salespeople are expected to channel their own activities into the areas that will produce the quickest wins. Unfortunately, left to their own devices, they don’t develop and pursue a formal strategy for moving a sale tangibly forward during each prospect interaction, neither do they have a clearly defined set of goals against which to measure the progress they are making.

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26 Top Sales Software to Fuel Growth in 2021

SBI

26 Top Sales Software to Drive Growth in 2021. By Nancy Nardin, Smart Selling Tools. The pace of innovation in the Sales Software market is accelerating. It can be hard to know which technologies to consider for your organization with so many options to chose from. Top Sales Software. That’s why I’m excited to announce our annual Top Sales Tools awards.

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Will Digital Transformation and Automation Take Over the Sales Roles?

Sales and Marketing Management

Digital transformation, artificial intelligence and automation are real. Does it mean the roles of sales reps and sales managers will eventually be automated? The post Will Digital Transformation and Automation Take Over the Sales Roles? appeared first on Sales & Marketing Management.

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Cloud-Based Solutions: The Sky Is the Limit for Retail Success

Speaker: Ryan Bryers, SVP of Global Engineering

In a rapidly evolving industry, the shift from traditional on-premise systems to cloud-based solutions has become crucial for retail success. While many businesses still rely on store-level infrastructure, it's time to embrace the unlimited potential of the cloud! With technology giants like Google, AWS, and Azure leading the charge, the true value of the cloud extends far beyond cost savings.

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How Do You Build A Sales Scorecard?

Zoominfo

You might think a leaderboard that trumpets which account executives (AEs) sell the most each month is a sufficient way to track performance. But a more detailed set of sales scorecards can complement a leaderboard and provide AEs with a better view of achievements, said Dylan Conant, former associate chief of staff to the chief revenue officer at ZoomInfo.

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How to build account plans in Salesforce - the easy way

Membrain

Proactive and strategic account planning in Salesforce isn’t easy - or even possible, depending on which plugins and customizations you’ve invested in. Account planning often takes place outside of traditional CRM systems, and rarely makes its way back into the tools your sales team uses every day.

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Josh Bersin on Adding Value to Workplace Learning

Allego

Josh Bersin , an industry analyst and pioneer in HR technology and leadership, exemplifies the cross-section of two unique sectors—analysis and training. Bersin takes a data-driven approach to the very human-oriented industry of workplace learning and development. “One of the things I always appreciated was that it doesn’t matter how good your product or your service is,” Bersin explained.

Churn 134
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Creating an Online Course – No Skills Required

Adaptive Business Services

At least that is what I had hoped since … I have none. I’m about to bare my soul. Approximately ten months ago, I decided to set about creating an online course. I have since worked on this 7 days a week every week. Now, I’m about as dumb as a box of rocks in this particular endeavor. I still am. I had literally no idea as to …. How to create a course from scratch.

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Redefining the CDP: 8 Data-Driven Designs for Successful Customer Journeys

In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams. With helpful diagrams and simple explanations in each use case, see how Salesforce’s CDP, Data Cloud for Marketing, powers personalized, real-time experiences across marketing, with capabilities that include: Optimizing ad spend Powering dynamic website content Increasing upselling and cross-selling Resolving service cases with marketing data B

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Retention Red Flags: How To Tell A Customer Won’t Renew

Zoominfo

While customer acquisition is often a sprint, customer retention is a marathon with no clear finish line. If you’re lucky, it’s a long and satisfying journey. But customers can churn seemingly out of nowhere and for no good reason. Sure, people are unpredictable. But your renewal rate doesn’t have to be. Read on to learn about some glaring warning signs that your customer relationship is in jeopardy. 4 Signs Your Renewal Is In Trouble.

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Lessons from the Frontlines: How to Sell When No-One’s Buying

Predictable Revenue

Speaking your customer’s language has always been an essential to successful sales. We conducted research with hundreds of B2B sales leaders to figure out what it’s going to take to speak your customer’s language in the new age of sales. It’s time to learn a new language! The post Lessons from the Frontlines: How to Sell When No-One’s Buying appeared first on Predictable Revenue.

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If You're Not Looking at These 3 Things, You're Not Optimizing Sales

Sales Pro Central Submitted Articles

Sales 246
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Helping Your Customer Navigate Their Own Organization

Partners in Excellence

We tend to take for granted that our customers know how to buy. We think they know who should be involved and why. We assume they know how to get approval, how to contract, how to issue an order. The reality, unless they are in a role where they are buying frequently, they don’t know these things–yet we assume they do. Too often, our customers get derailed in their buying journey, they want to buy, they need to buy, but they don’t know how to navigate the process and the hurdle

Customer 128
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The New GTM Playbook: 18 Ways to Future-Proof Your Sales Team

Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.

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Accelerate Your Lead Response Time And Turn Inbound Leads into Opportunities

Zoominfo

Lead response time can make or break your sale. Need proof? Consider the data: According to HBR , if you don’t respond in 5 mins, the probability of establishing contact decreases by a whopping 400%. InsideSales says that you’re 100x more likely to actually speak with them if you engage within 5 minutes of them indicating interest. On average, an SDR takes about 42 hours to get in touch with their prospect — but that doesn’t have to be you.

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Weekly Roundup: Hybrid Work Now & Next, Signs Your Pipeline Reviews Are Failing + More

The Center for Sales Strategy

- MOTIVATION -. "If people believe in themselves, it's amazing what they can accomplish.”. -Sam Walton. - AROUND THE WEB -. > Hybrid Work Now & Next: 5 Point Roadmap For Moving From Scrappy To Sustainable – Growth Institute. According to a recent UpWork survey (2021) 1 in 4 Americans will be working entirely remotely in 2021 and by 2025, 36.2 million Americans will be working remotely - an 87% increase from pre-pandemic levels, the study revealed.

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How To Find Great Ideas To Grow Your B2B Blog And Drive Conversions

Vainu

Company and B2B blogs aren't news outlets. Content marketers don't report breaking news or tap into the news cycle. Instead, they have very concrete goals: attract the right readers, generate leads, and ultimately, have an impact on company revenue.

B2B 118