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    Podcast: The 3 Step Story Telling Formula With Peter Strohkorb

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    In this latest episode of the Art and Science of Complex Sales podcast, Paul Fuller sits down with Peter Strohkorb to discuss how automated outreach and spam is ineffective and ruining the sales game for everyone.


    This podcast puts the emphasis on understanding the buyer and the market, coming from a position of authority and knowledge, and helping the customer make an informed decision. Listen to learn how this less automated, more human approach can reduce the time, effort, and money invested into sales. 

    Key Highlights include:

    • Quality over quantity - 10:18
    • A sales opportunity or a person to engage with?  - 17:38
    • 3 step story telling formula - 25:10

    If you are interested to learn more about Peter’s approach to selling, don't miss out on this episode of the Art and Science of Complex Sales Podcast! 

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    Paul Fuller
    Published February 12, 2023
    By Paul Fuller

    Paul Fuller’s stated mission is to help others maximize their gifts by using his.
    Paul has been a pioneer in the sales process and training, sales as a service, content marketing and CRM. As a previous founder and owner of multiple successful growth organizations in these spaces, Paul has effectively trained and led sales and marketing teams across the world to focus on and achieve dynamic growth.

    He firmly believes sales is defined best in three categories:

    • Service - helping other get what they need

    • Leadership - guiding others toward their vision

    • Wayfinding - navigating the path to success together

    He is firmly committed to elevating the sales profession through coaching, leading, and empowering others through systems that enable strong performance.

    Currently Paul leads revenue growth at Membrain.com - the top sales effectiveness CRM in the world. Working with his team, and a group of over 100 top sales consultant organizations across the globe, they are focused at creating scalable growth through sales excellence in companies and teams in over 80 countries.

    Schedule a call with him here.

    Find out more about Paul Fuller on LinkedIn