Delivery Over Messaging In Prospecting Calls
The Pipeline
JULY 16, 2015
By Tibor Shanto – tibor.shanto@sellbetter.ca . When it comes to effective prospecting there is usually a complete imbalance between two critical components of an effective message. Effective here means leading to initial engagement. The two components are “the content” of the message, and the “delivery”. The being the ability to ensure that the content is packaged and delivered in a way that the recipient can full receive and digest it and get out of it what the seller intended.
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