Death of a Sales Tool: The ROI Calculator
SBI Growth
JANUARY 3, 2013
As the CSO, you want to arm your reps with every tool to give them an advantage. One of the most common we see is the ROI Calculator. At first glance, the ROI document seems like a great idea. Enter the customer’s current numbers. At the bottom, in a bordered box, it spits out an ROI figure. How can the customer say no to that? Anybody who has placed an ROI calculator in front of a customer knows differently.
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