16 Words (and Phrases) That Undermine Your Credibility
The Sales Heretic
MARCH 11, 2015
'Our words can either help or hinder our sales efforts. The right words can ease our buyer’s fears, stoke their excitement, and move them to action. The wrong words can annoy prospects, insult them, and even scare them off. Some of the most dangerous words, though, are words we’re not even aware we’re using. They’re [.].
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