Yes, Gender is a Factor in B2B Buying Decisions: Selling to Men and to Women
JANUARY 15, 2019
Are there differences selling to men and women in a B2B sales process? That was the question we set out to discover. My husband and I are avid remodelers, which means I’ve spent a lot (A LOT) of time at Home Depot and Lowe’s over the last 15 years.