The Fortune Is in the Follow-Up
No More Cold Calling
FEBRUARY 25, 2011
Your mother was right: Writing a thank you note can, indeed, make your sales business. A thank you goes a long way—thanks for a referral, thanks for new business, thanks for the meeting. When clients ask if they should send a note, make a call, or send an email as a thank you for a referral, I answer “yes.” You can never thank someone enough. What letters do you open first, the hand-written note or the gas and electric bill?
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