A Big Selling Mistake – Never Judge A Book By It’s Cover
MTD Sales Training
FEBRUARY 17, 2012
Be honest; have you ever walked into a sales interaction or had a prospect come in the door and immediately say to yourself, “OMG! This is a losing situation?”. No matter how hard we try, often it is difficult NOT to make predetermined, and usually unfounded judgments about people based on first appearances. It is also likely that you have been the recipient of such prejudgement yourself.
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