Four Ways to Sell the Boss on Your Idea
SBI Growth
APRIL 5, 2013
'“Looks good Dan” states Joe, VP of Sales for a large distribution company. “We need to improve the lead generation process. You guys can do it in half the time much better than we can. All I need to do is get my boss Dave to approve it. We are good to go after that happens.”. ‘Yikes’. I thought as I sat in the conference room. "We have a long way to go to sell this idea to the boss.
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