What are the best B2B lead sources to fill the top of your funnel?
Sales 2.0
AUGUST 15, 2014
'Looking at the big picture and figuring out where you should spend your time and money on lead generation is a tough task and one I’ve seen many companies skip. Skipping this thinking is not a good idea as you can easily sink hundreds of hours and tens of thousands of dollars into an approach that was never going to work in the first place. Here’s a nice take on the subject by Jonathan Beaton , a real life sales and marketing director in NYC at startup Organic Motion.
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