3 Steps to Fully Optimized B2B Prospect Development
Sales and Marketing Management
DECEMBER 9, 2012
Issue Date: 2012-12-10. Author: Dan McDade. Teaser: B2B prospect development – the combination of lead generation, lead qualification, lead nurturing and lead hand-off to sales – is a critical element that many marketing and sales teams are failing. Dan McDade, author of "The Truth About Leads," provides three steps to help you emerge from a chaotic state, rise above average, and achieve a fully optimized state of prospect development.
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