Look Who’s ‘Carrying a Bag’
Sales and Marketing Management
APRIL 6, 2016
Issue Date: 2016-03-01. Author: Paul Nolan. Teaser: Women possess many innate skills that are a good fit for today's B2B sales environment, and studies show as a group they outperform their male counterparts in a number of important metrics. But many companies are lagging in putting women in sales leadership roles. We take a look at how women are making a statement in B2B sales and what more companies should be doing to diversify and strengthen their sales teams.
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