Why Cold Calling Is the Bottom of the Barrel
No More Cold Calling
JANUARY 25, 2011
InsideView nailed it by titling its Sales Intelligence blog “ Why Cold Calling is the Bottom of the Barrel ”. Finally, a Sales 2.0 company states that cold calls are dead.Yet, many sales people continue to cold call. My definition of a cold call: You call a person who does not know you and is not expecting your call. (For more on why a real introduction—a referral—makes all the difference, read: “ How to Bypass the Gatekeeper ”.
Let's personalize your content