New Product Launch – Identifying the Right Promotional Channels
SBI Growth
FEBRUARY 9, 2013
Your new product launch is on schedule. The CEO has promised the market a hit. In six months the market will react. Careers will be made or heads will roll. What happens in the next sixty days will make the difference. Your role as Chief Marketing Officer is crucial to success. You have two major responsibilities; Sales Enablement and Promotion. Prepare the field and give them tools to succeed.
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