Sat.Jun 27, 2020 - Fri.Jul 03, 2020

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Why Your B2B Company Needs A Revenue Operations Strategy

Hubspot Sales

Sales-marketing alignment is a hot topic for most sales and marketing organizations and has been since the beginning of business. Here on the HubSpot blog, we’ve published several posts outlining ways sales and marketing organizations can work better together. For many companies, sales and marketing alignment efforts have been in place for a while, and in order for the business to grow, scale, and better support its customers, customer support organizations also need to be a part of the conversa

Revenue 136
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How To Be More Collaborative With Your Data

Zoominfo

Trying to communicate with someone who speaks a different language can be difficult. When we find ourselves in these kinds of situations, we often rely on commonalities — things that are fundamentally true across cultures. Sales and marketing often speak different languages: Convert vs Close, Prospect vs Leads, Sales cycle vs Marketing funnel.

Data 246
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Technology the Sales Enabler

Pipeliner

In my last article, we talked about the fact that technology, practically since the beginning of time, has been replacing repetitive tasks. While everyone wants some repetitive activity replaced in their lives—actually as much as possible—we’ll stick to our subject of sales and CRM. CRM technology, with increasing intelligence, continues to replace repetitive tasks.

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6 Tips to Source and Recruit Highly Qualified Candidates for Any Role

LeadFuze

For instance, if you’re looking to hire people for your sales team , you know you want sales-savvy, qualified candidates from the get-go, people who’ll help your company grow with excellent sales a nd conversion skills. Sourcing and recruiting top talent can be an ongoing challenge, however. Where do you even begin to look? How do you know someone is worth getting in touch with?

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Streamlining Salesforce for Maximum Impact: A People-Focused Pocket Guide

Step inside the world of Salesforce consulting, stripped of fluff and jargon. Our guide provides a detailed exploration of five key success criteria, complete with actionable steps for immediate implementation. Elevate your Salesforce investment with insights on goal setting, system design, core object utilization, user adoption, and crafting a system tailored to your needs.

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Do You Have a Great Sales Culture? | Funnel Clarity

Funnel Clarity

What is sales culture? Sales culture is the attitude, behaviors and habits your sales team exemplifies at a particular time and place. An organization’s sales culture is important when sales and appointments are up, and when they’re down. A positive, successful sales culture can bring out the best in your team. The opposite is also true.

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Stillness is Key

Selling Energy

In our culture, action seems to be the answer to everything. Why has it become taboo to put aside some time to be quiet and still? Cultural habits aside, this all too often overlooked practice can be an asset to your health and success.

Sales 52
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5 Ways to Uncover Hidden Revenue in Strategic Accounts

SBI

5 Ways to Uncover Strategic Account Revenue. Revenue growth in B2B enterprise accounts has always been challenging. Now, with the economic uncertainties of 2020, sales teams of all sizes are desperate for a more strategic approach to building dependable and ongoing opportunities to optimize customer revenue in their most strategic accounts. Customer revenue optimization (CRO) is achieved through the processes and enabling technologies that help organizations identify the optimal path to revenue

Account 181
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How to Get to the Decision Maker

Selling Energy

One of the questions that you probably ask yourself when you're trying to understand what it will take to get an organization to say "YES" is, “How do I know I’m talking to the real decision-maker?” There are lots of ways to ask that question; however, I think many of them are fraught with peril. You don't ask a blatant question like, “So, who is the decision-maker around here?

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How a Digital Sales Culture Drives Revenue in Key Accounts

SBI Growth

There has been exponential growth in the amount of data generated since the start of the digital age. This has enabled almost every industry and business to become more productive, but a function like sales that is largely relationship-based (especially.

Account 296
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The New GTM Playbook: 18 Ways to Future-Proof Your Sales Team

Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.

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Do I Want To Be Seen Or Heard?

The Pipeline

By Tibor Shanto. Being approachable and easy to deal with is key to helping prospects open up and share their real objective. We are social creatures, so video seems like a natural. But it may not be when it comes to prospecting. While in other parts of the sales cycle video may add to the experience, but it can also limit impact. When it comes to buyers, seeing doesn’t always lead to believing, For real impact, ask yourself “do I want to be seen or heard?

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A Guide to Marketing Automation

Zoominfo

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Oftentimes, this is due to a lack of strategy. Read any “how-to” guide, and 9 times out of 10 the first step is something having to do with planning or strategizing. Whether it be getting key stakeholders onboard, or simply deciding which tasks are going to be automated, jumping right into anything without carefully thinking it through will

Marketing 246
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Group travel is down, but not out

Sales and Marketing Management

Author: Paul Nolan According to an April survey by the Incentive Research Foundation, the top concern about participating in work or reward-related travel was the threat of an epidemic/pandemic at 33%, followed closely by severe weather at 29%. This begs the question, what’s up with the weather scaredy-cats ? The classic President’s Club event, in which top-performing salespeople gather with corporate executives in luxurious destinations (oh yeah, and bring a significant other!

Travel 218
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Survey Results: How Market Leading Companies Plan to Make the 2020 Number

SBI Growth

We recently wrote about the emergence of the Chief Customer Officer and took that opportunity to survey CCO’s about how they will make their 2020 number. We found that companies had initially been planning on nearly 31% of their 2020.

Survey 292
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2 Retail Sectors That Are Completely Changing the Game: FMCG & Q-Commerce

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

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A Barrier To Trust

The Pipeline

By Tibor Shanto. We have seen the predictable deluge of newly minted experts pontificating on virtual learning. But once you are tired of the hype, you can consider some fact and science-based findings of working and selling remotely. As an example, how do we make up for a barrier to trust in online meeting platforms? [link]. the piece on cbc.ca: [link].

Up-Sell 267
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A Reminder to Isolate the Objection

Mr. Inside Sales

Want to make dealing with objections easier? Then remember to always use the powerful technique of isolating the objection instead of answering it…. I can’t tell you how many recordings I listen to each week where sales reps are still struggling to deal with objections because they insist on trying to overcome them. It’s a lot of work. Not only that, but after you’ve given your response, have you ever found that your prospect just comes up with another objection?

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How COVID-19 could reshape sales

Sales and Marketing Management

Author: LIZ PULICE The COVID-19 pandemic has caused sales organizations to adapt overnight to a new world of social distancing and digital-only collaboration. The comfortable confines of the corporate office are off limits; customer calls are virtual-only; and plans for sales kickoffs, trade shows and other in-person events have shifted to a virtual model (or been cancelled altogether).

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The Makings of a World-Class Customer Experience Program

SBI Growth

Customer Experience is no longer just a buzz word that companies can throw around. It has become a megatrend that demands a complete mindset shift in not only executive teams, but it also requires buy-in from the board in order.

Customer 227
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Redefining the CDP: 8 Data-Driven Designs for Successful Customer Journeys

In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams. With helpful diagrams and simple explanations in each use case, see how Salesforce’s CDP, Data Cloud for Marketing, powers personalized, real-time experiences across marketing, with capabilities that include: Optimizing ad spend Powering dynamic website content Increasing upselling and cross-selling Resolving service cases with marketing data B

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Sales Scrum Podcast Episode #14 – Guest Andrew Steane

The Pipeline

Sales Scrum Podcast Episode #14 – Guest Andrew Steane. Want to know who to hire the best candidates? You need to learn about Andrew Steane’s Give A Damn Metre. Andrew Steane is a Senior Director of North American Sales Channels for business software leader, SAP. Andrew shares the core components of the Metre. We also explore his 25 years in software as a creative and strategic thinker, and how he uses a collaborative leadership style to lead cross-functional North American and Global teams to pr

Hiring 235
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The Difference Between Firmographic and Technographic Data

Zoominfo

We have a lot of options. When we are considering buying something, we can consult different websites, brands, storesin order to find the perfect match. Think about it — have you ever made a major purchase without doing some research first? When it comes to identifying accounts to target for marketing campaigns, you have a lot to choose from. So how do you narrow it down?

Data 195
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The right kind of help is not what you think

Sales and Marketing Management

Author: MARIA BOULDEN, EXECUTIVE PARTNER IN GARTNER’S SALES PRACTICE After a series of delays to critical upgrades, the world has blue-screened and is now in the process of painfully rebooting. We don’t know how long the process will take, nor which point we are at within it. Beyond the headlines, sales professionals all over the world are leading with humanity, humility and compassion as they work to lift customers out of turmoil and onto a recovery path, however long it may be.

Lead Rank 295
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“Look At Our Dashboards”

Partners in Excellence

Recently, I was having a discussion with an executive team. Proudly, they said they were data driven and bragged about the dashboards they used to manage the business. They asked me to look at the dashboards to provide recommendations about what they might be doing. I looked at the dashboards, at first glance, I was impressed–tracking pipeline, tasks, lead disposition, prospecting, mix, accounts, perormance by sales person, and more.

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Gone in 8 Seconds: Overcoming Buyers’ Shrinking Attention Spans

Speaker: Jake Miller, Senior Product Marketing Manager, Allego

Buyers are savvier, buying teams are larger, and new research shows that buyers' attention spans have dropped to just 8 seconds. This means that the old approach of blasting buyers with email-heavy, generic communications no longer works. Instead, buyers need to be surrounded with relevant communications and personalized, self-service content throughout their journey.

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How To Lose A Year’s Worth Of Business (And Why You Should Try It)

Shari Levitin

Just as many around the world were feeling the impacts of impending shutdowns, my business was rocked with a major shift. Within the first weeks of the pandemic, a year’s worth of live keynote speeches and seminars were suddenly canceled. Like an earthquake, the reality of a rapidly changing market had shaken the business I’d nurtured for over 30 years to its core.

Hiring 165
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Are sales managers coaching reps to the right outcomes?

Membrain

What is more important in sales, closing deals or building pipelines? I would say the answer is both, but the actions of sales people on average seem to say differently. Why is that? Are sales managers coaching to the right outcomes?

Coaching 152
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How to sell to leads during and after COVID-19

Sales and Marketing Management

Author: RYAN SHAPIRO Let’s face it: The novel coronavirus upended life in a lot of different ways. Economies nosedived, entire cities shut down overnight and most employees have been forced to work remotely until further notice. But humans adapt quickly. People are already journeying down the road to recovery. Even still, everything has changed. That’s why you can’t return to business as usual if you’re in B2B sales.

Lead Rank 177
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Adapter’s Advantage Podcast: Episode 1 Featuring Adam Scully-Power

Allego

Welcome to Allego’s new podcast–Adapter’s Advantage: Breakthrough Moments that Lead to Success. In this episode, endurance athlete and business leader Adam Scully-Power describes his transformational health journey from out-of-shape executive to ultramarathoner. Episode 1: Expanding the Boundaries of What’s Possible | Adam Scully-Power. Subscribe Now on Apple Podcasts.

ACT 139
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3 Sizzling Ways to Warm up Cold Calls

Even in today’s data-driven sales world, cold calling remains a fact of life for many go-to-market professionals. Fortunately, today’s sales leaders have a crucial advantage over their predecessors: market intelligence and outreach platforms that can warm up virtually any introduction.

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Targeting Hit or Miss Storytelling Yields Hit or Miss Clients

Babette Ten Haken

Why rely on a hit or miss storytelling strategy to acquire and retain clients? Stories which, at least your clients know, are generic stories. Serving nothing more substantial than an inside-out marketing and sales purpose, via a pre-packaged library. So you do not have to think about a thing! Just select the next story and tell it to as many clients as you can.

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Some customers are more important than others.

Membrain

In sales and marketing, we often talk about customer segmentation in the context of prospecting. The practice often starts with dividing potential customers into groups according to firmographic criteria such as geography, size, and industry.

Customer 135
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Are you digital-ready?

Sales and Marketing Management

Author: Liz Pulice When implemented well, the changes in B2B sales required by a more digital sales environment will become opportunities to drive improvements in these key areas: Remote rep management – If worker productivity remains steady or improves during work-at-home mandates, companies will see an opportunity to reduce costs on office space and improve employee morale by considering permanent, broad work-from-home policies.