Sat.Apr 11, 2015 - Fri.Apr 17, 2015

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B2B Marketing and Mobile: 10 Ways To Do It Right

Sales and Marketing Management

'Issue Date: 2015-04-13. Author: Paige Musto, Director of Communications, Act-On Software. Teaser: Reckoning with mobile’s influence is no easy task, but it’s far from impossible – if you know what to prioritize and which minor adjustments to make to your existing marketing programs. Here are 10 ways you might get started in your mobile marketing efforts.

Marketing 258
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The buyer approach that might just work, so definitely give it a go!

Bernadette McClelland

'The buyer approach that might just work, so definitely give it a go! The fifth hammer doesn’t contribute beauty and magic by fitting in. The fifth hammer makes a difference by standing out.” – Seth Godin. Ever said those words? […]. The post The buyer approach that might just work, so definitely give it a go! appeared first on Bernadette McClelland.

Buyer 253
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Looking for More and Better Prospects?

The Pipeline

'Who isn’t right! Well the good news is that over the next couple of weeks I will be participating in two webinars aimed at helping you do just that. On Thursday April 16, at 1:00 pm Eastern: I will be part of a webinar with eGrabber , titled: Mastering two key elements of Sales and Prospecting success. Along with Clinton Rozario , we will be looking at the most efficient and effective ways to source leads and then connect with them so you can start selling.

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Seven Things You Need to Study to Boost Your Sales

The Sales Heretic

'The top people in every profession got there by studying. Raw talent and intelligence will only take you so far. Whether you’re talking about doctors, athletes, lawyers, business leaders, artists, writers or teachers, the best are committed to continual learning. The same is true for salespeople. If you want to join the ranks of the [.].

Study 221
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Streamlining Salesforce for Maximum Impact: A People-Focused Pocket Guide

Step inside the world of Salesforce consulting, stripped of fluff and jargon. Our guide provides a detailed exploration of five key success criteria, complete with actionable steps for immediate implementation. Elevate your Salesforce investment with insights on goal setting, system design, core object utilization, user adoption, and crafting a system tailored to your needs.

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4 Steps To Become More ‘Sales Savvy’

MTD Sales Training

Being sales savvy is to have the business acumen, practical knowledge and active ability to carry out your sales job effectively and efficiently. Most salespeople would mark themselves fairly high. [[ This is a content summary only. Visit my website for full links, other content, and more! ]].

Sales 214

More Trending

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Talking Sales Strategy – Sales eXecution 292

The Pipeline

'By Tibor Shanto - tibor.shanto@sellbetter.ca . Earlier in the month, I was invited to sit in with Executive coach and Sales Coaching Expert Steven Rosen, and Emma Foster of expertise.tv. The questions came from the audience, and as such will hopefully be similar to those areas of sales you are interested in. You can view and excerpt below, and watch the entire program on my You Tube channel.

Strategy 243
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I left my handbag at home last night…

Bernadette McClelland

I left my handbag at home last night… “Sometimes it takes a wrong turn to get you to the right place.” Mandy Hale My routine had been changed. Instead of driving myself to a speaking gig, my daughter decided she […]. The post I left my handbag at home last night… appeared first on Bernadette McClelland.

Strategy 200
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Are Your KPI’s In The Way Of Your KRA’s?

MTD Sales Training

Most salespeople we train know they need to achieve their KPI’s, as this is the key measurement against which their performance is analysed. Normally these performance areas revolve around the number. [[ This is a content summary only. Visit my website for full links, other content, and more! ]].

Training 207
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What it Takes to be a Sales & Marketing Thought Leader [PowerViews LIVE Highlights]

Pointclear

'On Tuesday, March 31, 2015, Gini Dietrich and Anthony Iannarino joined me on PowerViews LIVE for a value-packed discussion on Why Thought Leadership Matters: What it Takes to be a Sales & Marketing Opinion Leader. It was a great opportunity to go behind the scenes with two tried-and-true opinion leaders and benefit from their wealth of knowledge and experience.

Marketing 200
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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20 Lessons from a 10-Year Sales Blogger

Understanding the Sales Force

'When my COO, John Pattison, had an excited look on his face, I thought he had a great new idea for a product enhancement. Instead, he said, "Did you know that this week is the 10th Anniversary of your Blog?" I didn''t. He also pointed out that I had written and posted 1,236 articles, generated more than 562,000 views directly on my blog and perhaps double or triple that number when you include syndication.

Sales 199
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Quit Negotiating and Start Selling

The Sales Hunter

'Lately I’ve had a number of discussions with salespeople about how they’re finding themselves having to negotiate on nearly every deal. Every one of them has said negotiating has become a fact of life because things are so competitive. I agree things have become more competitive, but then again, so has nearly everything else […].

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How Dynamic, Digital Listening Can Boost Sales Timing

Sales and Marketing Management

'Issue Date: 2015-04-17. Author: Micheline Nijmeh. Teaser: Sales reps that understand what buyers know about products and services can respond more quickly and get the competitive edge. Research shows that up to half of sales go to the vendor that responds first. Sales reps that understand what buyers know about products and services can respond more quickly and get the competitive edge.

Vendor 198
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Atlas and Bearing the Burdens of Leadership

Increase Sales

'From our early education, many may remember the story of Atlas holding the world. Today, my sense is many leaders are in a similar role. No they are not holding the world, but they are bearing the burdens of leadership with what they believe is with little help or relief. Leadership continues to be the number one issue facing all organizations from the small businesses to the Fortune 100.

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Supercharge Your Sales: 5 Steps to Effortless Selling

Sales teams often lose precious time hunting for updated sales materials, while marketing struggles to keep these assets accessible and current. It's not just about managing; it's about seamlessly finding, presenting, and sharing critical sales content. All of this takes place within an intuitive, unified platform. Dive into Showell's groundbreaking content management realm.

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More Junk Sales Science in HBR Blog

Understanding the Sales Force

'What do donuts, chips, cake and ice cream have in common with some of the articles that are written and published about salespeople, sales selection and assessments? That''s right, they are all junk and junk is bad for you to consume. Over the years, there has been no better source of junk science written about sales and salespeople than the reputable Harvard Business Review Blog.

Groups 196
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Are Your Questions Relevant to the Customer? Think S.T.O.P.

The Sales Hunter

'A huge problem salespeople struggle with is asking questions — not only asking the customer questions, but making sure the questions are actually relevant to the customer. The best way to correct this situation is by using what I call the STOP questioning approach. Before you go into a sales call, develop at least […].

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Do You Sell Like A Girl?

A Sales Guy

'Let’s face it, the world of sales is a different experience for women. Sales has traditionally been a male dominated profession, and although things are changing, new challenges are being created. I have personally found women to be better sales people than men. Yeah, yeah, I know. Some of you are thinking what a sexist statement. Let me be clear.

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Marketing Should Always Be in the Front Seat

Increase Sales

'Many small businesses always place marketing in the back seat if not the trunk. They become so absorbed with earning sales (closing deals) to delivering their promises that marketing becomes quite unimportant. This is a big mistake, a really big, mistake! Credit www.gratisography.com. May I add a gigantic mistake? Small businesses that achieve sustainable business growth understand that the front seat is reserved for marketing.

Marketing 136
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Redefining the CDP: 8 Data-Driven Designs for Successful Customer Journeys

In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams. With helpful diagrams and simple explanations in each use case, see how Salesforce’s CDP, Data Cloud for Marketing, powers personalized, real-time experiences across marketing, with capabilities that include: Optimizing ad spend Powering dynamic website content Increasing upselling and cross-selling Resolving service cases with marketing data B

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Introducing #ThursdayDemoDay

SBI

'Do you want to learn about sales tools but you’re too busy and there are too many of them to keep up? We know at least 30,000 of you who feel that way because they subscribe to our weekly newsletter to find out about 4 tools every week. But now, we have a way for you to see actual demos – one demo a week – in just 30 minutes. Thanks to encouragement by the members of the Silicon Valley VP of Sales Forum, Smart Selling Tools has introduced a new way to learn about tools.

Scale 100
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Do You Do These 14 Things All Great Salespeople Do?

The Sales Hunter

'Below are 14 things great salespeople do that average salespeople only think about. If you want the broader explanation of each, check out my free eBook on the topic! Great salespeople… 1. Set goals. 2. Don’t settle for average. 3. Know their job is to help those around them succeed. 4. Understand what service […].

eBook 189
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Imagine, We’re Paid To Be Curious!!

Partners in Excellence

'There’s something unique about what we do as sales people. We’re paid to be curious!! Not many other jobs have “curiosity” as the central part of their job description. Perhaps research scientists, some market analyst/researcher, think tank people, and consultants; but other than that there aren’t a lot of jobs that pay for curiosity.

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What Should I Do?

Increase Sales

'How many times do we ask ourselves this question: What should I do? If we cannot answer it ourselves because of fear, ignorance to personal accountability , we may ask others. Maybe it is time to ask the question behind the question: What is keeping me from doing what I should do? In many instances, the answer is just one word – clarity. Clarity is such a simple word and yet illusive for so many.

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Retail Tech: Empower Associates, Optimize CX, and Boost Productivity

Speaker: Andrew Regan, Managing Partner at BlueSeed Retail Ltd.

Did you know that 70% of new retail technology fails to deliver expected benefits and can often decrease customer value, service, and experience? With that in mind, how can we empower our store associates to leverage new technology to optimize the customer experience and boost productivity? This exclusive webinar with Andrew Regan will dive into strategies to empower retail associates for success with new technology.

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Nancy’s Sales App of the Week: @Velocify

SBI

'Get to know your sales tools in just 2 minutes a week. This week, Nancy profiles Velocify , a sales acceleration tool that improves performance and conversion rates of both inbound and outbound calling. Sales ToolSkool Video Transcript: Velocify Helps Sales Teams Accelerate Performance. This week’s topic is a tool that helps you accelerate sales performance across your entire team.

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Sales Motivation Video: What Insights Are You Going To Share This Week?

The Sales Hunter

'Do you want to stand out as a sales leader? Of course you do! Then you need to be sharing new insights with your customers. What new insights are you going to share? These insights don’t have to be just about what you sell, but could be about anything that is of benefit to […].

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Committed To “Not Succeeding?”

Partners in Excellence

'I don’t know anyone committed to failure. Just the idea of it, sets one on edge. Being accused of being “committed to failure,” is offensive. But not being committed to failure doesn’t mean we are committed to success. If we were totally committed to success, we would do those things are proven to make us successful. And we would do them all the time.

Margin 93
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The Marketing Mantra of Just Because

Increase Sales

'I don’t know about you, but my email In Box is littered with newsletters to self promotion messages. 99.9% of these people I do not know nor have I subscribed to their lists. They appear to live with the marketing mantra of “just because.” Credit www.gratisography.com. These rationalization justifies: Publicity representatives sending me information on their clients just because they read one of my posts.

Marketing 128
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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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What Separates the Strongest Salespeople from the Weakest - Harvard Business Review

HeavyHitter Sales

'         Harvard Business Review is arguably the most prestigious publication for business leaders and management thinkers. Here’s one of my recent Harvard Business Review articles about What Separates the Strongest Salespeople from the Weakest.           What separates high-performing salespeople who exceed their quota from underperformers who miss their quotas by more than 25 percent?

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Sales Leadership: Are You Focused on the Right Things? Introducing KLIs…

The Sales Hunter

'Lately I’ve been getting a lot of questions and insights from clients and others regarding KPIs (Key Performance Indicators.) The use of them is nothing new, and I’ve been a big proponent of using them to help measure the business and, more importantly, for individuals to measure their performance. Question is, “Are you using […].

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Starting With The End In Mind

Partners in Excellence

'I learn so much when I spend time with project managers. It may be the manager of a product development team that needs to get a critical product launched by a certain date. Or someone building a new factory, needing to get it into production by a certain date. When I was a kid, I watched my father a lot. He was responsible for developing and managing “giga-projects,” like a new transit system for a city, new airports, harbors, power plants, and so forth.

Closing 93