Sat.Sep 15, 2018 - Fri.Sep 21, 2018

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The “Chaotic” Buying Process

Partners in Excellence

We know the importance of the marketing and sales process. It provides us a structured, disciplined approach to engaging our buyers. In theory, it should help us help the customer in navigating their buying process. Sounds good, what could be simpler–start at the beginning, go step by step through each stage, reach the end when the customer does, get an order, move on.

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The sales rep exodus is coming… here’s how to stop it.

Openview

Every year around this time, I see a lot of messages that look like this: This isn’t a rep who is failing and has to make a move… it’s a talented person who will be actively open to/looking for a new role because something is missing in his current one. Folks, there is a strong chance you have reps in your own startup that are thinking this exact thing right now.

How To 96
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A Little Healthy Competition: Enabling the Competitive Nature of Sales

LevelEleven

It’s no secret that sales reps have it tough, and their jobs are only getting tougher. A 2018 State of Sales Enablement report shows that nearly 70% of respondents reported that their company’s sales process were becoming more complex. In addition, 55% reported that the increasing level of sales process complexity impacted their sales performance. With all of these extra challenges, on top of the demand to meet high sales productivity numbers and their company’s sales effectiveness expectations,

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The Hidden Cost of Being Helpful

SBI

“Teamwork makes the dream work!” It’s common rally cry from managers, encouraging team members to work together and contribute to each other’s success. Generally, collaboration is a good thing. A 2017 study conducted by the Institute for Corporate Productivity (i4cp) found that organizations that encouraged collaboration were up to 5 times as likely to have high-performing teams.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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B2B Sales Emails that Open Conversations with Executives

Sales and Marketing Management

Author: Sabrina Ferraioli When you try to call business executives, you’re up against some substantial hurdles — gatekeepers, voicemail, caller ID and their not-a-minute-to-spare schedules. Because of these obstacles, it takes dogged persistence coupled with sales skills to start a meaningful conversation. If you sometimes wish there was a better way, you’re not alone.

More Trending

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The Worst 4 Letter Words In Sales

The Pipeline

By Tibor Shanto. No need to go to the gutter right away, there is a lot to be said for words in sales before we have to go blue. Given that there so many words, every day bringing more, that the word we’ll focus on today is a proxy for words rather than just one guilty word. The word I am talking about is talk, and the often silly way sellers use words, but more specifically the obsession to be delivering words, talking, sometimes (usually), jusf for the sake of talking.

Vendor 255
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Call low

Sales 2.0

I used to do it. I would get to the office extra early and I’d start dialing before 8AM. I wanted to become a rock star sales dude and I was mentored by my boss that the trick was to call CIOs (Chief Information Officers) early in the morning. At that time of day, the stressed out CIO would be in the office but his assistant would still be fighting their way through the New York subway.

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The Process that Could Be Making You Non-Compliant, Without You Even Knowing

Sales and Marketing Management

Author: Jeffrey Weil Thanks to the surge of high-profile and costly cyberattacks in the last year, coupled with the General Data Protection Regulation (GDPR), businesses everywhere have been making security and compliance their No. 1 priority. Executives must be examining every facet of their organizations’ operations to ensure they’re appropriately handling and securing mission-critical corporate information, as well as customer and employee data.

Proposal 251
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Confusing Customer Service Delivery with Customer Experience Delivery?

Babette Ten Haken

Do we really understand the difference between customer service delivery and customer experience delivery? Or, do we use the two terms interchangeably? At times, our self-focused perception leaves customer service delivery up to everyone with “service” as part of their job titles. That means we assume customer service is someone else’s responsibility.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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The Account Manager Position is an Endangered Species

SBI Growth

The emergence of the Customer Success Professional is an existential threat to account managers. As you create your headcount plan for 2019, you’re starting to think of how to cover your accounts, and whether you need Account Managers, Customer Success.

Account 225
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5 Video Meeting Mistakes To Avoid At All Costs

MTD Sales Training

Are you using video meetings in your sales process? More and more companies are going down this route especially those that sell software, SAAS products and online services (such as online sales training ). Sometimes it can save you a ton of time if you can jump on a video conference call with screen sharing capability and all that jazz! Do it correctly and it can work wonders for you.

Meeting 215
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Eleven Ways to Boost Your Presentation Skills

The Sales Heretic

Whether you’re a salesperson, executive, or business owner, presentation skills are vital to your success. But presentation skills are rarely taught in school, and too many companies don’t invest in such training for their people. Which means if you want to be a better presenter, you’re often on your own. Fortunately, there are plenty of [.].

Training 214
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Data Shows 1st Year Sales Improvement of 51% in this Competency

Understanding the Sales Force

I've written extensively about how salespeople score in 21 Sales Core Competencies. Typically, both the articles and data are shared in the context of the difference between top salespeople and weak salespeople but rarely have I written about what happens after salespeople have been evaluated.

Data 196
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Supercharge Your Sales: 5 Steps to Effortless Selling

Sales teams often lose precious time hunting for updated sales materials, while marketing struggles to keep these assets accessible and current. It's not just about managing; it's about seamlessly finding, presenting, and sharing critical sales content. All of this takes place within an intuitive, unified platform. Dive into Showell's groundbreaking content management realm.

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The CMO’s Key to Return on Marketing Investment: Persona Driven Lead Generation

SBI Growth

The number one way to demonstrate Return on Marketing Investment (ROMI) is by driving revenue through Lead Generation. However, few CMOs are driving top-line revenue growth with their lead generation activity. The problem? It is in the statement. Activity. Activity.

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The Risks of Personalization: When Marketers Cross the Line

Zoominfo

Personalization. It’s one of the most talked-about trends in the marketing world today. Marketers—us included—continue to preach the importance of understanding your customers and delivering targeted, personalized campaigns based on what you know about them. But, what we haven’t discussed are the risks of personalization—or more specifically, what happens when a campaign is too personalized.

Marketing 206
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My Top 9 Lessons Learned after Escaping The Corporate Cubicle

Bernadette McClelland

As everyone was preparing for the Y2K bug to close down the world, I was closing up my files, picking up my bag and saying my goodbyes to a company I had called home for some 20 years. A time and place that was pre-mobile phones…yes, where yellow phone messages were placed in wooden pigeon holes, where the first plain paper fax machine I sold was for a crazy $20,000, where the boys club ran rampant and a handful of women on the sales floor was a huge exaggeration of numbers.

Lead Rank 170
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Happy Gibberish Day!

Sales 2.0

Hi John, This is Nigel calling from Sales Software 2.0. We’ve created a unique AI solution that works with big data at a systems level to suggest the best methodology to use in your cloud CRM. We do this by using distributed geometric parallel processing. Our system is really unique as it runs at 10 petaflops on Linux. We can achieve this as a we use Object Oriented frameworks, GPU accelerated computing combined with local caching.

Insurance 150
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Redefining the CDP: 8 Data-Driven Designs for Successful Customer Journeys

In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams. With helpful diagrams and simple explanations in each use case, see how Salesforce’s CDP, Data Cloud for Marketing, powers personalized, real-time experiences across marketing, with capabilities that include: Optimizing ad spend Powering dynamic website content Increasing upselling and cross-selling Resolving service cases with marketing data B

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What Does World Class Pipeline and Forecasting Management Take?

SBI Growth

Everyone knows that as a highly effective sales leader you should inspect the key leading and behavioral indicators of your team as a predictor of future sales success. What always amazes me is how many sales organizations just do the.

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The Definitive Guide to Talent Mapping for Recruiters

Zoominfo

Often, HR departments hire reactively— meaning they only seek to fill positions as they open up. Talent mapping, on the other hand, is a proactive approach used to forecast long-term hiring needs and subsequently cultivate organizational support for new roles over time. Essentially, talent mapping bridges the gap between a company’s goals and the personnel they must hire to reach them.

Hiring 203
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Agile Selling & Improved Efficiency Starts With Management Practices

Connect2Sell

To improve a sales team’s efficiency, I start by assessing the team’s sales enablement efforts. In many sales organizations, the attempts to enable are actually disabling sellers by creating staggering inefficiencies and, even worse, impairing sales effectiveness. You can’t shift to agile selling if your systems and processes operate like the tail wagging the dog.

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Happy Gibberish Day!

Sales 2.0

Hi John, This is Nigel calling from Sales Software 2.0. We’ve created a unique AI solution that works with big data at a systems level to suggest the best methodology to use in your cloud CRM. We do this by using distributed geometric parallel processing. Our system is really unique as it runs at 10 petaflops on Linux. We can achieve this as a we use Object Oriented frameworks, GPU accelerated computing combined with local caching.

Insurance 150
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Retail Tech: Empower Associates, Optimize CX, and Boost Productivity

Speaker: Andrew Regan, Managing Partner at BlueSeed Retail Ltd.

Did you know that 70% of new retail technology fails to deliver expected benefits and can often decrease customer value, service, and experience? With that in mind, how can we empower our store associates to leverage new technology to optimize the customer experience and boost productivity? This exclusive webinar with Andrew Regan will dive into strategies to empower retail associates for success with new technology.

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Lead Management: An Emerging Key Factor in Applying the Tech Stack to Sales

SBI Growth

Are you still stuck using legacy CRM’s to drive your Lead Management process? CRM’s have introduced a lot of fantastic features that over time have become staples of almost every sales and marketing organization. While they provide a lot of.

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Thinking About Becoming an Amazon Affiliate? Everything You Need to Know About the Associate Program

Hubspot Sales

The Amazon affiliate program, also called “Amazon Associates” can be an easy way to monetize your website or blog. Simply sign up, receive immediate approval, and place Amazon affiliate links on your site today. When someone makes an Amazon purchase via one of your links, you get the commission -- it’s that simple. But how do you get started? Below, you’ll find a step-by-step guide to becoming an Amazon Affiliate, with screenshots.

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Sales Tech Game Changers: @Bigtincan – How to Learn Faster, Sell Smarter, and Win More

SBI

In this series, we ask Sales Tech Executives to describe how their solution can change a sales organization in a significant way. We call it Sales Tech Game Changers. This week I interview Patrick Welch , President and CMO of Bigtincan. NANCY: WHAT ARE THE TOP 3 WAYS YOUR SOLUTION CHANGES THE GAME FOR A SALES ORGANIZATION? Patrick: The Bigtincan Hub Sales Enablement Automation Platform redefines sales, marketing and service processes to enable teams to work smarter and faster together.

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Call low

Sales 2.0

I used to do it. I would get to the office extra early and I’d start dialing before 8AM. I wanted to become a rock star sales dude and I was mentored by my boss that the trick was to call CIOs (Chief Information Officers) early in the morning. At that time of day, the stressed out CIO would be in the office but his assistant would still be fighting their way through the New York subway.

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The New GTM Playbook: 18 Ways to Future-Proof Your Sales Team

Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.

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You’re Done with the Revenue Plan; What’s Next?

SBI Growth

“Hello 2019, we’ll be right with you!”. Most of my clients have been in non-stop planning meetings since mid-August and earlier. Long days of adjusting and readjusting budgets and expectations. New tools make the process easier, however the resource allocation decisions.

Revenue 192
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Lean startup experiments: Hiring humans instead of building technology

Close.io

Back in the days when we ran our sales consultancy and sales outsourcing company, we did a lot of cold calling for Silicon Valley technology companies. One of our clients was selling software directly to doctors. And the main challenge we had with this was that doctors are really hard to reach. So we looked for ways to increase our reach rate. Our clients were spending too much time every day listening to dial tones and then going to voice mail, and not enough time talking to doctors.

Hiring 121
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Sole Proprietorship 101: The Easy Guide to Setting One Up

Hubspot Sales

Sole Proprietorship Definition. A sole proprietorship is considered one of the easiest types of businesses to start. Unlike corporations or LLC’s, you don’t have to register with the state. However, you must acquire appropriate permits and licenses to operate legally, and you are personally liable for debts, lawsuits, or taxes your company accrues. The United States Small Business Administration reported over 70% of U.S. businesses in 2013 were owned and operated by sole proprietors or sole trad

Licensing 115