Sat.Sep 12, 2020 - Fri.Sep 18, 2020

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Go through the motions

Sales 2.0

In sales we need to go through the motions. Our buyers are “frazzled” as Jill Konrath says. Even if you use social selling techniques that get you a referral or help you connect to a potential buyer using your mutual background, it is still likely to take some follow up before you confirm a meeting time (or virtual meeting time these days). Research from XANT looked at the optimal “cadence” for prospecting based on the masses of data available to them through companies’ usage of their software.

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I Don’t Like You – Where Do I Sign?

The Pipeline

By Tibor Shanto. Can we agree that despite many claims to the contrary, there is no single proven method for continuous success in B2B sales? One that has proven itself in varied markets and real-world challenges. No matter what argument you may counter with, the fact you’re willing to discuss proves it doesn’t exist. That’s neither good nor bad, but an honest way to start looking at a real problem is sales today.

Hiring 286
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6 Steps To Optimizing Your Sales Process

Zoominfo

You know the saying, “if it ain’t broke, don’t fix it?” Well, what if you don’t know it’s broken? In the world of B2B, things change quickly. So something that worked a year ago (*cough* your current sales process *cough*), probably isn’t as effective presently. Sales process optimization isn’t a one and done activity. Rather, it’s something you have to regularly maintain and update.

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How the Correlation Between Restaurants and Covid 19 Applies to Sales Assessments

Understanding the Sales Force

Do you hate meetings as much as I do? They're the worst. But I have one weekly meeting that'a always uplifting and productive. I'm talking about my weekly meeting with John Pattison , COO of Objective Management Group (OMG). He happened to mention a report released by the Centers for Disease Control (CDC) pointing to the correlation between people who recently dined at a restaurant and later tested positive for Covid-19.

Report 360
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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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6 Keys to Prospecting Success

Sales Pro Central Submitted Articles

Most sellers will tell you that creating conversations with prospects is critical to greater success in sales, but the dynamics of how to do it can be baffling. Unfortunately, when sellers seek to understand it better, they often find conflicting advice.

More Trending

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How a Sales and Marketing Leader Makes Meaningful Connections with Self-Serve Customers

SBI Growth

With more and more possibilities available to the online consumer, the desire for self-serve options does not seem to be subsiding anytime soon. With more independent and educated customers, where do sales and marketing fit into this new model? In his.

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5 Ways To Develop Your B2B Brand

Zoominfo

As humans, we tend to apply narratives to everything. And it makes a lot of sense — we’re more engaged when we hear stories, because a story puts your whole brain to work. Narratives are the connection between cause and effect, and that’s how we think! But how does this connect to B2B brand development? Author and blogger Seth Godin describes a brand as “the set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one produ

B2B 261
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The Mental Game of Sales

Jill Konrath

If you're struggling in these challenging times, check out this video interview I did last week with Steve Richard, Founder of ExecVision.

Video 262
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Shana Tova

The Pipeline

There so many reasons to look to next year, may it be healthy and safe for you and yours! The post Shana Tova appeared first on TiborShanto.com.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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New SBI CEO Research Reveals How 9% of Software Companies Accelerate Past the Competition

SBI Growth

September 14, 2020 | Dallas, TX – Sales Benchmark Index (SBI), a management consultancy specializing in B2B revenue growth, today announced the publication of their latest research report, “Revitalizing Growth: Accelerate While Others Stand Still.” The report uncovers how market leaders.

Research 260
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The Comprehensive Guide to Sales Team Management

Sales Pro Central Submitted Articles

This means the vast majority make mistakes that not only cost them revenue, but drastically hamper both their team’s morale and productivity.

Revenue 245
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5 Ways to Use Buyer Intent Data Tools to Drive Sales

Zoominfo

Buyer intent data tools make it easier to identify the when and how of a potential prospect’s consideration for purchasing a specific product or service. (This could be you!). By monitoring key search terms using cookies, you can pinpoint specific online behaviors that signal an intent to make these purchases. For instance, if a company hires a new Chief Information Security Officer, an intent tool recognizes that one of their next moves might be to search for an integrative cybersecurity soluti

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Masks and Sales Assessments - You Lose a Little Freedom and Control for Safety and Confidence

Understanding the Sales Force

A short end-of-the-week post.

Hiring 322
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Supercharge Your Sales: 5 Steps to Effortless Selling

Sales teams often lose precious time hunting for updated sales materials, while marketing struggles to keep these assets accessible and current. It's not just about managing; it's about seamlessly finding, presenting, and sharing critical sales content. All of this takes place within an intuitive, unified platform. Dive into Showell's groundbreaking content management realm.

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What Market-Leading CEOs Do Differently to Measure Customer Experience

SBI Growth

Most CEOs state that Customer Experience is a differentiator for competitive advantage. If perfected, it becomes difficult for the competition to fast follow. In addition, most leaders see a direct correlation with driving growth, profit, and valuation. Product and operational.

Customer 237
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Executive Interview: Jim Benton, CEO of @Chorus_ai

SBI

SELLING AS A BUYING EXPERIENCE. Q: HOW SHOULD COMPANIES DECIDE WHICH BUYING EXPERIENCE IMPROVEMENT INITIATIVES TO START WITH - ASSUMING THEY CAN'T DO ALL AT ONCE? . JIM: Every company will have unique needs, which means they will prioritize initiatives differently, but one thing remains true across industries: sales teams are the lifeblood of a company, and the leading indicator of a company’s health.

Lead Rank 172
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Did Blackout Tuesday impact corporate America? Data says yes.

Zoominfo

On June 2nd, the online world — specifically that of Instagram — woke up to a flood of black squares on their feeds. ( Over 28 million by 11:14 am , to be exact.) The photos were a part of Blackout Tuesday, a movement intended to show online support for the black community in the aftermath of George Floyd’s alleged murder. While the sheer volume of participation caused a major disruption in the online world, not everyone felt that it was positive.

Data 162
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Coaching the uncoachable

Membrain

Recently, I had the honor of participating in a webcast on coaching, with Lori Richardson, Jason Jordan, and Mike Kunkle. A question that rarely comes up was, “What do you do if a person is uncoachable?”.

Coaching 171
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Redefining the CDP: 8 Data-Driven Designs for Successful Customer Journeys

In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams. With helpful diagrams and simple explanations in each use case, see how Salesforce’s CDP, Data Cloud for Marketing, powers personalized, real-time experiences across marketing, with capabilities that include: Optimizing ad spend Powering dynamic website content Increasing upselling and cross-selling Resolving service cases with marketing data B

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Don’t Panic: How to Create a Contingency Plan

Sales Pro Central Submitted Articles

Some business owners and leaders have found themselves paralyzed by fear, and that fear has kept them from responding well to this crisis.

How To 158
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New SBI CEO Research Reveals Market Leading UC&C Firms Moved Decisively to Capture Disproportionate Share Amid Strong Industry Growth

SBI Growth

September 14, 2020 | Dallas, TX – Sales Benchmark Index (SBI), a management consultancy specializing in B2B revenue growth, today announced the publication of their latest research report, “Revitalizing Growth: Accelerate While Others Stand Still.” The report uncovers how market leaders.

Research 137
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Selling is Leading

Alice Heiman

One of the most overlooked aspects of being a sales professional is developing our leadership skills. Leaders cast a vision and motivate groups of people to change and in that way, selling is leading. Today more than ever, salespeople need to lead. They need to be viewed as leaders in order to guide their customers to make the best decision. . The best salespeople are great leaders.

Leads 165
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Did Blackout Tuesday impact corporate America? Data says yes.

Zoominfo

On June 2nd, the online world — specifically that of Instagram — woke up to a flood of black squares on their feeds. ( Over 28 million by 11:14 am , to be exact.) The photos were a part of Blackout Tuesday, a movement intended to show online support for the black community in the aftermath of George Floyd’s alleged murder. While the sheer volume of participation caused a major disruption in the online world, not everyone felt that it was positive.

Data 130
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Retail Tech: Empower Associates, Optimize CX, and Boost Productivity

Speaker: Andrew Regan, Managing Partner at BlueSeed Retail Ltd.

Did you know that 70% of new retail technology fails to deliver expected benefits and can often decrease customer value, service, and experience? With that in mind, how can we empower our store associates to leverage new technology to optimize the customer experience and boost productivity? This exclusive webinar with Andrew Regan will dive into strategies to empower retail associates for success with new technology.

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Stop Talking!

Partners in Excellence

So much of our training and our engagement strategies involve our talking. We’re taught how to pitch our solutions. We’re given scripts outlining what we should say to our customers. As managers, we too often get into “tell” mode. Even when we ask questions, they are carefully constructed to elicit the answers we want. Alternatively, we listen for triggers to talk more.

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New SBI CEO Research Reveals How 11% of Business Services Companies Are Revitalizing Growth to Drive Revenue and Satisfaction

SBI Growth

September 14, 2020 | Dallas, TX – Sales Benchmark Index (SBI), a management consultancy specializing in B2B revenue growth, today announced the publication of their latest research report, “Revitalizing Growth: Accelerate While Others Stand Still.” The report uncovers how market leaders.

Research 137
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The Homework You Need to Do for Online Prospecting | Sales Strategies

Engage Selling

Prospecting during these uncertain times has been a popular topic. This is because prospecting in person—whether at a networking event, an association meeting, or through old-fashioned door-knocking—is just not happening anymore.

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6 Steps To Optimizing Your Sales Process

Zoominfo

You know the saying, “if it ain’t broke, don’t fix it?” Well, what if you don’t know it’s broken? In the world of B2B, things change quickly. So something that worked a year ago (*cough* your current sales process *cough*), probably isn’t as effective presently. Sales process optimization isn’t a one and done activity. Rather, it’s something you have to regularly maintain and update.

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The New GTM Playbook: 18 Ways to Future-Proof Your Sales Team

Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.

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How to move from Hubspot CRM to Membrain - and why

Membrain

There are certain sales and marketing technology companies that have become practically household names over the past several years, and Hubspot is certainly one of those. With the release of a “free” CRM, integrating marketing and sales data has been promised to do wonders.

Hubspot 149
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New SBI CEO Research Reveals How 8% of Market Leading IT Services Companies Addressed Market Compression and Margin Pressure to Drive Revenue Growth

SBI Growth

September 14, 2020 | Dallas, TX – Sales Benchmark Index (SBI), a management consultancy specializing in B2B revenue growth, today announced the publication of their latest research report, “Revitalizing Growth: Accelerate While Others Stand Still.” The report uncovers how market leaders.

Research 122
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How to Know if Your Team is Ready for Virtual Selling

Allego

Your company may have pivoted to virtual selling overnight this spring, but now you realize that working and closing deals when you can’t be there in person is the new normal. You need a long-term plan that will take you into 2021. For everyone used to sitting down with a prospect, it’s new territory. Your experience is now delivered by technology. You communicate, collaborate, and connect with prospects via desktop, laptop, tablet, or mobile phone.