Sat.Jan 23, 2021 - Fri.Jan 29, 2021

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Sales Account Management: Your Go-To Guide for Greater Growth

Zoominfo

Sales account management, like sales, is selling. For the sales account manager, getting processes down can mean the difference between achieving massive growth and losing customers to the competition. The lines between sales and account management get blurry — while they’re both revenue powerhouses, they’re different beasts. Let’s do a quick overview.

Account 238
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6 Things the Best Salespeople Never Do

The Center for Sales Strategy

So much has been said and written about what top sellers do to set themselves apart from the average and low performing salespeople. Let’s look at this from a different angle. What things do they make certain to NEVER do? In order to fully understand what makes a high performing sales person, it’s helpful to recognize behaviors NOT exhibited by this elite group.

Groups 134
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A Proven 4-Step Process for Handling Sales Objections

Hubspot Sales

Navigating rejection and helping your potential customers move through their objections and reservations are the name of the game when working in sales. What are the most common objections you get during the sales process? Do you find you get the same objections over and over? How do you handle them? Your approach makes all the difference in your performance.

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Today Is The Day

The Pipeline

By Tibor Shanto. Often things that seem to fall together nicely are not as random as some would believe. It takes time and awareness to put the pieces together and see how the outcome was actually a result of specific actions. The role of a manager and coach is to ensure that each rep has the awareness and guidance to do what they are willing to do.

Coaching 369
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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Using Data to Drive Sales Strategy & Execution

SBI Growth

As the calendar has turned to 2021, top-tier NFL teams are preparing for deep runs in the playoffs. Others are going back to the drawing board, diagnosing what went wrong and how to turn it around next season. These narratives.

Data 360

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How to Create Lookalike Audiences & Target Ideal Customers Like a B2C Pro

Zoominfo

If only you could clone the best customers produced from your account-based marketing campaigns… Well, you basically can, using a well-known and effective trick in the B2C toolbox that B2B types should be eager to adopt: lookalike audience targeting. Instead of manually targeting prospects, lookalike modeling automatically produces ideal prospects based on the collective traits of converting customers.

B2C 264
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Churn Is A Variable of Quota You Need To Know

The Pipeline

By Tibor Shanto. The familiar expression “measure twice, cut once”, has validity in B2B sales as well. Specifically, churn , lost revenue that must be made up for in addition to new revenue goals. Churn is not a negative or a fault, but a factor. Companies close, get acquired, and a range of reasons beyond fault. But it is still a sum that has to be recovered before we start retiring quota.

Churn 310
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Can You Make Your Goal This Year?

Mr. Inside Sales

Can you make your revenue goal this year is the same thing as asking: Can you run a marathon? You know, a 26-mile marathon race? Listen carefully to what your mental answer is: Yes or No. When I ask that question at a sales conference, the majority say no, they can’t. They think about the effort and endurance it takes; they think about the last time they tried to run; they consider their current physical shape and their lack of an exercise routine.

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Data - Top Salespeople are 631% More Effective at This Than Weak Salespeople (The Bob Chronicles - Part 3)

Understanding the Sales Force

Just before dark each day a Fox visits our property and drives our dog, Dinger, crazy. If you don't know Dinger, you can learn about his listening skills in this article. Last week, the Fox stole Dinger's green ball, brought it home to his own family, and that really pissed off Dinger! My wife and I have both scared the Fox away but he's a creature of habit and he continues to appear at the same time each day.

Data 334
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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7 Sales Prospecting Tips to Ignite Even the Coldest Pipes

Zoominfo

If your sales pipeline is colder than a Siberian spigot in January, it’s time to rethink your sales prospecting techniques. Here’s the thing though, reps need actionable techniques and tips to make their prospecting systematic, smooth, and, of course, profitable. Let’s jump in. What are Prospecting Techniques? Sales prospecting techniques are the tactics a salesperson uses to find new customers.

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Coaching For Sales Performance and Growth – #Virtual #Workshop

The Pipeline

By Tibor Shanto. There is no denying the interesting times that we live in. But with the arrival of a vaccine and the promise of a brighter future it is time to plan your next phase of growth. It is also an opportunity to rethink how you lead your team and maximize performance. Managers have the opportunity to leverage proven practices while introducing ways to meet and maximize opportunities given the post-COVID opportunities.

Coaching 220
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Overcoming Pandemic Challenges by Streamlining the RFP Process

Sales and Marketing Management

Author: Ray Meiring As the pandemic marches steadily on, it is vitally important that companies streamline efforts that help combat the fractured processes of remote work. Understanding the benefits of implementing effective measures to boost sales activity can help to ensure that companies stay afloat during these challenging times. Businesses across the country are taking pivotal actions to prioritize their digital selling efforts, especially now that trade shows and conventions are off the ta

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The 3 Things Keeping You From Connecting With Your Prospects

Anthony Cole Training

In today's world of selling, it is increasingly more difficult to get the attention of a prospective buyer after only a few outreach attempts. We know that they're busy but let's face it, we're all busy. So, how do you stay consistent (and persistent) in your outreach with a prospect while remaining sensitive to their daily lives and the distractions they face?

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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A New Employee Landscape & Future Work Environment

Zoominfo

In 2021, the brightest stars on the horizon may be employees. They took sudden work-from-home mandates and changed the narrative about remote productivity in ways that will have long-term effects on office culture and technology adoption. Workers will also further pressure their bosses to take social stands in the new year. “Employee activism is about elevating voices of underrepresented groups and employees feeling empowered to speak up about the things they think need changing,” ZoomInfo wrote

Software 246
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How Market-Leading CEOs Use Data to Drive Dynamic Revenue Planning

SBI Growth

Back in the fall, my colleague Tony Erickson wrote about the unique challenges of planning for 2021 and referenced the need to make smarter bets, and used casino imagery to drive the point home. Included in that article was a.

Revenue 149
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New Year’s Resolutions for Sales Teams

Sales and Marketing Management

Author: Thiago Sá Freire To say last year was challenging is an understatement. We’re probably all feeling some type of exhaustion, but I truly believe in a brighter future. Perhaps this new year can be a turning point, and something we can look forward to. Many people set personal New Year’s resolutions, and hopefully they’re still keeping to them.

Call-back 177
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How Atlanta’s Calendly turned a scheduling nightmare into a $3B startup

Openview

The post How Atlanta’s Calendly turned a scheduling nightmare into a $3B startup appeared first on OpenView.

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Salesforce’s 8th State of Marketing Report

Discover today’s biggest marketing trends in the 8th edition of Salesforce’s “State of Marketing” report. Salesforce surveyed 6,000 marketing leaders worldwide to discover how marketers are: Embracing AI to operate more efficiently Removing silos and leveraging AI to enhance the customer experience Innovating to meet evolving customer needs Preparing for the retirement of third-party cookies By submitting this form, you agree to have your contact information, including email, passed on to the sp

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The New Work From Home Norm is Driven by Tech Adoption of These Tools

Zoominfo

As the timeline until “return to normal” drags into 2021, companies will continue to move more functions — including web conferencing, payroll systems, and e-signatures — online. However, it’s Zoom video conferencing that leads the charge when compared to all other technologies in these categories. This post is part of ZoomInfo’s Annual Report series.

Tools 235
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Meeting Complexity With Complexity

Partners in Excellence

We are surrounded by complexity–in our business, in our communities, in our lives. Complexity can be, by it’s nature, overwhelming. Ironically, too often our approach to dealing with complex situations is to make them more complex. We do this, because we don’t understand what we face or what we may be trying to do. We do this, because we’ve never experienced the situation before.

Meeting 156
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3 Movie Secrets for an Engaging Virtual Presentation

Julie Hanson

Looking for the secret to an engaging virtual presentation?! The movies have mastered the art of engaging audiences on-screen from years of practice and experimentation. While your virtual presentation doesn’t have to be worthy of an Oscar’s nod, it does pay to use these movie secrets for an engaging virtual presentation that stands out from the competition. 3 movie secrets for an engaging virtual presentation.

Film 147
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Advance or disqualify!

Membrain

In his best-selling sales guidebook “SPIN® Selling”, Neil Rackham identified four potential outcomes from every significant conversation with a prospective customer in a complex B2B sales environment: a win, an advance, a continuation or a clear “no sale”. I’ll define these outcomes in a moment.

B2B 143
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Gone in 8 Seconds: Overcoming Buyers’ Shrinking Attention Spans

Speaker: Jake Miller, Senior Product Marketing Manager, Allego

Buyers are savvier, buying teams are larger, and new research shows that buyers' attention spans have dropped to just 8 seconds. This means that the old approach of blasting buyers with email-heavy, generic communications no longer works. Instead, buyers need to be surrounded with relevant communications and personalized, self-service content throughout their journey.

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How We Recreated The End-of-Year Sales Floor Buzz Remotely

Zoominfo

Is it possible to replicate the infectious energy of the sales floor at the end of a quarter in a virtual world? That was the challenge ZoomInfo faced as 2020 drew to a close in December, which is typically a great month for B2B sales teams. The last day of the year is especially exciting as sales leaders race to the finish line to blow through their annual quotas.

Hiring 228
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Sales Is A Human Process

Partners in Excellence

In the past 10 years, we’ve done everything we can to take the “human” out of complex B2B selling. We’ve mechanized the process, focusing on our efficiency and less the customer buying experience. We inflict mass, meaningless outreaches across increasing numbers of channels and increasing volumes of suspects. Sales growth has become a “predictable” math equation. “If it takes so many emails/dials to produce a conversation, to double the conversations, we

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Challenges of Coaching a Remote Sales Team

The Center for Sales Strategy

According to research , over $5 billion is spent solely on sales training and sales improvements every year in the US. If your remote sales team is not up to speed with the latest sales strategies and techniques, you could be costing your business a lot of money in missed opportunities. Coaching a remote sales team has its perks, you have less overhead because there is no brick and mortar location, plus, everyone has a bit more freedom and flexibility.

Coaching 141
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How to get clients to actually take your advice

Membrain

Many of the greatest ideas and advances in history occur when someone takes an idea from one area of expertise, and applies it in another. For this reason, I spend a lot of time listening to, reading about, and speaking with experts in a wide variety of disciplines outside of sales.

How To 139
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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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Enterprise Lead Generation: What, Why, And How?

Zoominfo

Enterprise leads are the gold standard of lead generation. They bring in large ACV, provide your business with more social proof, and bring in more overall revenue. But as with anything great in life, they don’t necessarily come easily. Your typical lead gen strategy may not be enough when targeting the biggest fish. So if you want to grow your leads, it’s time to grow your strategy. .

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Podcast 182: Nick Cegelski On Deal Mechanics

John Barrows

Our guest this week is Nick Cegelski of SurePoint Technologies. Nick’s an experienced enterprise account executive with a ton of useful insights. The way that we speak to our prospects matters and Nick and John are going to dive deep into those little awkward moments that we experience with our prospects and how to handle them. We love the way Nick uses real life examples, rebuttals, and objections that we hear all the time, in this episode.

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Should You Start a Business in Uncertain Times? What Research & Real Business Owners Say

Hubspot Sales

I started a business during my senior year of college. I was on the verge of graduation, beginning a full-time job, and sensing the reality of adulthood looming right around the corner. Looking back, that was a wildly uncertain time. Still, I pushed through, scaled it over a couple of years, and sold it before I moved to Chicago. I recently posted the question of “Should you start a business in uncertain times?