Sat.Jun 22, 2019 - Fri.Jun 28, 2019

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The Secret to Scaling Sales Effectiveness

Highspot

Research from SiriusDecisions’ 2018 Global Chief Sales Officer Study found that fewer than 50% of sales reps are hitting quota and that at 70% of companies, barely 30% of reps are meeting quota. These statistics illuminate an unsettling fact — the majority of sales teams are ineffective. With less than half of their sales team hitting quota, it’s easy to understand why sales leaders often focus their time and energy on top performers in the hopes that they inspire the rest of the tea

Scale 40
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5 Actions to Generate More Sales from Existing Customers

Sales and Marketing Management

Author: By Brad Soper, Lisa Jaeger and Alexander Stahmer While there are no shortcuts to creating and implementing an effective, long-term sales strategy, there are five actions sales teams can take to get that strategy on track – and keep it there – by generating more sales from existing customers. . Segment customers by their potential. Correct segmentation is the most effective way to prioritize customers and manage them in a targeted way.

Customer 238
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High Performers Spend Their Time Differently

Partners in Excellence

Before reading this post, think about the following quote from Abraham Lincoln: If I have 6 hours to chop down a tree, I’d spend the first 4 hours sharpening the axe. I’ve had the great privilege of coaching/advising one of the highest performance sales teams I’ve ever worked with. They are led by a great manager who has built a talented team.

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The Number of LinkedIn Contacts You Have Doesn’t Matter

No More Cold Calling

Connections and relationships are what count. Should I accept every LinkedIn invitation? I’m frequently asked that question. It’s a personal choice. Some people do. Some people only connect with people they know in real life. Others screen every invitation; they write to people first and ask why they want to connect. I’m in-between. I view every invitation.

LinkedIn 307
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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Focus on Buying Cycle to Shorten Sales Cycle

The Pipeline

By Tibor Shanto. In Good times and bad, the one thing most sales professionals try to do is shorten the length of their sales cycle. They believe that shorter sales cycles bring several benefits, some indeed materialize, most do not. When they fail, it is usually due to the wrong impetuous behind the effort. The misses generally happen when the reason for the initiative was wrong from the start.

More Trending

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28 Ways to Cripple Your Sales Team

The Sales Heretic

Are your salespeople too efficient? Is their closing rate too high? Are they bringing in more business than you can handle? It’s a common problem. I see it all the time in my work as a speaker and trainer. I feel your pain. Fortunately, there are plenty of things you can do to handicap even [.].

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Promoted! Sales Manager Tips to Drive Sales Productivity

Connect2Sell

Sales productivity is the measure of how productive a seller or sales team is. This is measured in results (dollars!). In this post, we’re going to take a look at the key drivers of sales productivity and provide actionable sales manager tips for boosting productivity on your team.

Promotion 212
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Data Decay & B2B Database Marketing [Infographic]

Zoominfo

Data decay happens naturally because of how often people change jobs or titles, companies go out of business, and mergers occur. Because of this, many organizations are working with a B2B database that is cluttered with outdated, invalid, or incomplete contacts. Dirty data impacts all areas of an organization, including marketing, lead generation, customer relationships, and finance.

B2B 213
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Why Every CMO Needs a Chief of Staff

SBI Growth

As CMOs are more involved in shaping the global corporate strategy, they are less able to manage the day-to-day Marketing execution. They increasingly need a right-hand person to help with the daily operation. This person is the CMOs Chief of.

Strategy 204
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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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The Whack-A-Mole Approach to Sales Management

Anthony Cole Training

Putting forth the effort to coach and motivate people, as well as hold them accountable to performance, requires no skill. T herein lies part of the problem with growing your sales team. Any sales manager can attempt to do this with their salespeople, but what systems and measured techniques do they have in place to ensure that it is working?

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How to Prepare to Prospect – 10 Things You Need to Do

The Sales Hunter

If you fail to properly prepare, you are setting yourself up for failure. This doesn’t just apply to prospecting but everything you do. Prospecting is already a tough task; it’s only made tougher when you fail to prepare. Below are 10 steps you need to follow to ensure you’re prepared to prospect. Check out my video where I further discuss these 10 items: 1.

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8 Best Practices to Protect Your Email Reputation

Zoominfo

You spend weeks developing your latest email campaign only to receive terrible results. Your bounce rate was astronomical and barely anyone engaged with the campaign. This is a marketer’s worst nightmare. The likely culprit? A bad email reputation. The best way to ensure the deliverability of your emails is to maintain a healthy email reputation.

B2B 200
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Actionable Innovation in an Ever-Changing Competitive Landscape Is a Requirement for Survival

SBI Growth

As the CEO, one of your core responsibilities is harnessing and utilizing the intellectual capital tied up in your employees. Not all market-defining and competitive differentiating ideas will be yours. But whether your company is fledgling or enterprise, the challenge.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Three Ways to Get a Prospect to Respond

Mr. Inside Sales

I received this question from a reader of my blog last week: “Mike, I have a question for you. “Being that people are more accessible with iPhones, text, laptops, computers, email, messenger, FB, Instagram to name a few, why are business owners/decision makers so hard to reach? It’s almost like they are hiding. They don’t even acknowledge anymore.

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What Is Your Company’s Prospecting Culture?

The Sales Hunter

Quit blaming salespeople for bad prospecting habits when you as the sales manager are the one with the bad prospecting habits! Culture starts at the top. If you want your team to focus on prospecting, you must make it a priority. Your role as a sales manager/leader is not to be the best prospecting person. Your job is to coach and support the job of your people when it comes to prospecting.

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A Guide to Content Marketing Creativity

Zoominfo

Creativity is a tricky concept. As marketers, we all strive to be more creative —but what exactly does that mean? How can we measure creativity or generate more of it when it is a seemingly intangible quality? To prepare you for an upcoming webinar with Jay Acunzo, we provide you with a comprehensive guide to revive your creativity—not as a vague concept but as a tangible marketing skill.

Marketing 185
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Meet with a mission

Sales and Marketing Management

Author: Paul Nolan Much has been written about the irony of technology connecting people globally while simultaneously disconnecting us on a human level. My iPhone sends me a weekly report on how much screen time I logged and how that compares to the previous week. Up to this point, I haven’t stopped to consider how the screen time total correlates to the quality of personal connections I’ve had during the week.

Meeting 120
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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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How to Improve Sales:  5 Keys to Coaching Sales Improvement

Anthony Cole Training

If you are not in the acquisition business, then you must develop your talent. One of the keys to doing that is to understand how to drive sales improvement.

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Monday Motivation Video: How to Get Focused and Achieve More

The Sales Hunter

How many things are you focused on this week? Probably a million, because we all feel like we have a lot to do. You will accomplish more when you intentionally focus your mind in the moment. For the next 15 minutes, set your mind on the one task you’d like to achieve right now. Get in the zone, and stay there! Be focused and you’ll achieve even more success.

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Want to Stop Rampant Sales Team Turnover? Career Ladders Are the First Step

Hubspot Sales

Gallup recently released a poll explaining that 45% of Millennials and 31% of Gen-Xers prioritize roles that will accelerate their career development when evaluating opportunities and measuring their happiness in their current role. One way to ensure that your employees are feeling challenged, fulfilled, and motivated is to create career ladders. Let’s talk about what that means.

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Marketing hacks to make you a sales management guru

Sales and Marketing Management

Author: TIM HOULIHAN Sales managers are a rare breed. Most organizations employ one sales manager for every six to 10 sales reps. Making it to the sales management ranks indicates you occupy a spot that roughly 90% of your peers have not. Congratulations. The job is challenging. The most successful sales managers demonstrate a knack for hacking other disciplines.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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Why The Greatest Salesperson Who Doesn’t Sell Will Always Sell

Keith Rosen

The best salespeople who exceed their sales goals have no need to sell. Instead, they attract sales to them. As you’ll see in this story, the power of questions, authentic, radical curiosity and care, and coaching your customers to succeed is their secret to becoming a sales champion. Adrian was responsible for managing the sales team for one of the largest sporting goods and boating distributors in his town.

Hiring 130
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Leveraging Pipeline Metrics

Partners in Excellence

I’m surprising myself, I never thought I’d have to write an article about pipeline metrics. After all, the pipeline has been fundamental to professional selling since the very first sales transaction. Sure, everyone will give lip service about the importance of the pipeline, but, I always ask, “Show my your pipeline and how you use it as a tool in managing your own performance.” Inevitably, there is a lot of hand waving and excuses.

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Looking at Sales Enablement From Two Different Lenses

SBI

Looking at Sales Enablement From Two Different Lenses. Defining the role Sales Enablement plays in your organization is a multi-faceted exercise. First, there’s a small matter of defining what Sales Enablement even means. It also involves answering the question, “What processes, technologies and responsibilities should the role envelope and which should it not?

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How poor sales tactics destroy sales with bad evolution

Membrain

Far off the coast of Ecuador, deep in the South Pacific Ocean, lies a collection of tiny, remote islands called the Galapagos. There in that ocean, in the midst of the Galapagos, a rim of volcanic rock rises from the sea to surround an ancient crater, together forming a hot and treeless island called Daphne Major.

Sales 111
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Redefining the CDP: 8 Data-Driven Designs for Successful Customer Journeys

In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams. With helpful diagrams and simple explanations in each use case, see how Salesforce’s CDP, Data Cloud for Marketing, powers personalized, real-time experiences across marketing, with capabilities that include: Optimizing ad spend Powering dynamic website content Increasing upselling and cross-selling Resolving service cases with marketing data B

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Top Sales Mistakes: 7 Horrifying Blunders That Lose Deals

Gong.io

These 7 sales mistakes are just that: Horrifying. How many of them do YOU make? If you stop doing these, you’ll improve your calls. Big time. Once you read what NOT to do, I have something for you at the end of this post: What you SHOULD do to be successful instead. SALES MISTAKE #1: “Feature dumping”. Feature dumping is to sales what bad breath is to dating.

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The Truth About Stopping Your Dream Client from Going Dark

Anthony Iannarino

Have you ever said, “The prospect has gone dark ?” Or have you ever complained that your dream client “ghosted you,” engaging with you through some part of the sales conversation only to cut off all communication? Maybe the call didn’t go as well as you believed, or maybe your dream client had a new priority take over their time and attention. But perhaps there is another cause of their disengagement that you may have caused or that you could have prevented.

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Challenging Our Customers’ Status Quo

Partners in Excellence

We all know to acquire a new customer, we need to incite them to change, to get them to think differently about their business. Without this, they have no need to buy whatever it is we sell. Most of the time, sadly, sales people are in react mode. The customer has already decided to change, they’ve scoped their problem, determined their needs, and are on a path to solve the problem.

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