Sat.Aug 15, 2020 - Fri.Aug 21, 2020

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Leadership in Times of Change

Anthony Cole Training

As a leader, have you ever wondered why your salespeople don't adapt to and follow the new guidelines you have established? Often, managers focus their energy on defining procedures and identifying expectations during times of change. However, they fail to understand the impact and personal needs of the employees that are responsible for following these new requirements.

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What Kind of Sales Dog Are You?

The Center for Sales Strategy

Moving into 100% commissioned sales in my 30’s was one of those “what doesn’t kill you will make you stronger” moments in my life. Truth be told, it wasn’t a moment; it was a journey. I remember trying to learn all I could from the veteran salespeople on my team. But, when I read the book Sales Dogs I began to understand that the answer was not to be found in trying to copy the talents of other salespeople, but to learn how to leverage my own unique mix of talents.

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4 Straightforward Steps to Measure Your Sales Training Impact

Predictable Revenue

Showing exactly how training contributes to your bottom line encourages your reps to dedicate the necessary time and effort to their learning, and also secures buy-in from executives and managers. The post 4 Straightforward Steps to Measure Your Sales Training Impact appeared first on Predictable Revenue.

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How Best-In-Class Sales Leaders Recover From a First Half Revenue Miss

SBI Growth

If you’re like most Sales Leaders we’ve worked with, you’re glad the first half is behind us. You are also trying to figure out how to make up lost ground. We’ve found the two most effective ways to recover from.

Revenue 386
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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Forget Personalizing – Make It Personal

The Pipeline

By Tibor Shanto. There is a lot of talk among the pundits about how to make your prospecting communication more personal. Sure they talk about that, then quickly switch to personalization, hoping you wouldn’t notice. It gets even sadder when you realize what some experts mean when they personalization. Some may think it is a good use of time to personalize things in a way buyers can see through.

Video 258

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How SMS Can Elevate Your Marketing Programs

Sales and Marketing Management

Author: Nick Ziech-Lopez It’s no secret that people love text messages. Developed in the early 1990s, texting quickly rose to popularity due to its ease of use and low cost. It remains, by many estimates, to be the world’s most popular mobile application. And, while down from its peak in 2011, over 1.5 trillion SMS (short message service) messages are sent within the United States each year.

Marketing 177
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How a CEO Drives CX Clarity Amid the Chaos

SBI Growth

Any CEO can attest to the current level of difficulty in closing deals. Customer sentiment and individual mind share are in high demand, and even with everyone online, many fail to adequately engage their communities in order to access their.

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Selling in Tomorrow’s Landscape

Engage Selling

The world has changed and sales has changed. Throughout the past several months, since the dawn of the pandemic, I’ve shared countless resources, ideas, and tips on succeeding in this new landscape.

Resources 161
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The Second Wave of Pandemic Technology Adoption

Zoominfo

“Can you hear me?”. “See my screen?”. “ Good.” *Thumbs Up *. With the efficiency of a Nascar pit crew, working from home for many in corporate America has become routine. Since lockdown orders began, ZoomInfo has been tracking the adoption of technologies that help companies conduct business remotely. Earlier in the year, we covered how the adoption of digital tools — specifically web conferencing — coincided with shut down and social distancing orders.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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Are you ready to reopen?

Sales and Marketing Management

Author: Paul Nlolan As employers look to reopen and bring team members back to the office, if only on a part-time basis, it’s important to realize they cannot think of it as “business as usual,” says Mike Veny, who consults with companies on promoting mental health wellness. It’s not exaggeration to say we are living through traumatic times, he says.

Scale 177
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Seven factors that separate winners from losers in an economic downturn

Membrain

No one has missed the global crisis we are in right now. A crisis that caused countries to completely close their borders, caused the worst stock market crash in modern history and where large parts of the economy are completely shut down. This is happening for real. But it is also a fact that there are factors that separate winners from losers in a situation like this.

Closing 160
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The Future Of Selling, It’s About People, Connecting In A Disconnected World

Partners in Excellence

I wrote, The Future Of Selling Isn’t What You Think It Is. Basically, it was a retort to those who think the future of selling is about the technology and tools we leverage. Whether it’s Zoom, social networking, CRM, messaging apps, AI/ML, or any of the 1000’s of technology solutions sales people leverage. Technology is part of our future, but it misses the core of what selling is really about.

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Reopening in 2021: Are Smart Buildings The Future?

Zoominfo

All my life, I’d dreamt of moving to a city. Never did I imagine that dream would first come true in the middle of a worldwide pandemic. While the comedic irony of this does not escape me, walking through the mostly empty streets of Boston, its retail shop windows plastered with varying forms of “WE’RE OPEN” signs that beg for my business, leaves me to wonder: What will everyday activities — like shopping and eating — look like in a post-COVID world?

Retail 205
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2 Retail Sectors That Are Completely Changing the Game: FMCG & Q-Commerce

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

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Workers and employers feel good about WFH

Sales and Marketing Management

Author: Paul Nolan Allego, a leading provider of virtual learning and enablement solutions, surveyed employees and employers (HR reps) in two separate surveys to get a clearer idea how each side was feeling about technical and non-technical resources provided to them by their organizations, employee productivity and collaboration, and COVID-19’s overall impact on their company.

Survey 177
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Are You in the Dark When it Comes to Selling Activities?

Alice Heiman

It’s very easy for salespeople to waste time on activities that either redundant or that someone else should be doing. It’s also easy for CEOs and sales leaders to be unaware of how salespeople are wasting time – until the forecast is in and it’s too late. They were all so busy, but they weren’t doing the right activities. Don’t be in the dark!

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How to run a SaaS marketing campaign effectively

Nutshell

Have you ever stumbled on a SaaS website and you literally have no clue why you’re there and what they do? You look everywhere on the website—I’m talking header, tag line, features—and you just don’t get it. With over a hundred and one different things that could kill your cloud software business, poor marketing is the slow poison that can put it to sleep for good.

Campaigns 142
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Corporate Diversity & Inclusion Trends of 2020

Zoominfo

“The pandemic is not agnostic to issues of power, privilege, or equity…This is a clear example of the very issues that diversity and inclusion initiatives are designed to address.” — Maxine Williams, Facebook’s Chief Diversity Officer This post is part of ZoomInfo’s 2020 Annual Report series. Earlier in the year, we published an article around the importance–and steady increase–of diversity and inclusion (D&I) job titles in corporate America.

Trends 130
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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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3 Tips to Elevate Your Client Success Game

Sales and Marketing Management

Author: Taylor Napierski, Head of Client Success, Televerde It’s a tough time to be in client success. Client success is one of those jobs where you don’t hear many kudos when things are going well, but you’re the first to get a call when things go wrong. And that’s OK. It’s our job to be on the frontlines of client interactions, be they good or bad.

Exact 177
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5 Steps to Become an Effective Leader of a Culture-Driven Organization

Predictable Revenue

Having a culture-driven organization is nothing if you do not have practical leadership skills to keep workplace performance culture alive. The post 5 Steps to Become an Effective Leader of a Culture-Driven Organization appeared first on Predictable Revenue.

Revenue 139
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Talking About Our Competitors

Partners in Excellence

Not long ago, I read an exchange about how we should talk to our customers about out competitors. Some felt we should take a “leadership” position offering our views and insights to the customer. Frankly, I was appalled with some of the opinions in that discussion. We have no business talking about our competitors products and business. I don’t make that statement around any sort of high-minded position about fair play, it’s simply a no-win discussion for us to conduct.

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Sales Productivity: Where Are You Wasting The Most Time?

Zoominfo

The more calls you make, the more deals you close. It’s simple math. If your goal is to increase sales productivity, start by asking yourself: “how much time do I waste on non-selling activities?” On a typical day, we’d be shocked if you spent 8 hours on the phone. After all, you’re not a robot. And even before you can pick up the phone to contact decision-makers, you must conduct a significant amount of research.

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Redefining the CDP: 8 Data-Driven Designs for Successful Customer Journeys

In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams. With helpful diagrams and simple explanations in each use case, see how Salesforce’s CDP, Data Cloud for Marketing, powers personalized, real-time experiences across marketing, with capabilities that include: Optimizing ad spend Powering dynamic website content Increasing upselling and cross-selling Resolving service cases with marketing data B

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The New Paradigm Post COVID

Sales and Marketing Management

Author: Charles D. Brennan Jr. We hear the term “new normal” from news outlets, friends, family and colleagues on a regular basis. It begs the question, how do we define this coined phrase? The new normal reference suggests an imposition between what we knew and what our future holds. Broadly brushed, it requires a re-examination of everything we aspire to accomplish, even the simplest of our daily tasks, our basic routines and how we interact with one another.

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Utilizing Audience Engagement to Boost your SaaS Company Revenue

Predictable Revenue

Nathan Latka explains how he grew his dorm room business to $5M in revenue when he was 21, and the key to launching a successful podcast. The post Utilizing Audience Engagement to Boost your SaaS Company Revenue appeared first on Predictable Revenue.

Revenue 133
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How to Land That Make-or-Break Meeting and Achieve Massive ROI

Nimble - Sales

This ongoing series of influencer webinars is intended to help you become better, smarter, and faster. In this webinar, Nimble CEO Jon Ferrara is joined by hall-of-fame nominated marketer and Wall Street Journal cartoonist Stu Heinecke. Stu believes that one meeting truly can change everything; you just have to be bold enough to make it […]. The post How to Land That Make-or-Break Meeting and Achieve Massive ROI appeared first on Nimble Blog.

ROI 138
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The Second Wave of Pandemic Technology Adoption

Zoominfo

“Can you hear me?” “See my screen?” “ Good.” *Thumbs Up * With the efficiency of a Nascar pit crew, working from home for many in corporate America has become routine. Since lockdown orders began, ZoomInfo has been tracking the adoption of technologies that help companies conduct business remotely. Earlier in the year, we covered how the adoption of digital tools — specifically web conferencing — coincided with shut down and social distancing orders.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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Helping WFH employees improve productivity

Sales and Marketing Management

Author: Paul Nolan A sense of accomplishment is vital for workers who are uncertain when they will return to the office. Increased communication from managers and clarity about goals and how performance is being measured helps workers maintain a sense of their performance. Writing for Forbes.com , leadership coach Chris Westfall offers these tips for helping workers be more productive in WFH settings: Help workers get comfortable.

Twitter 156
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Lead Capture Pages 101: Importance, Strategies, and Software

LeadBoxer

If you spend more of your time scouring the internet for leads than actually closing deals, consider adding lead capture pages to your marketing strategy. With lead capture pages, you can automatically populate your CRM with fresh, highly qualified prospects, letting you spend more time connecting with people and less time combing through lead databases.

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3 Tips to Supercharge Appointment Setting

The Center for Sales Strategy

In the recent CSS Media Sales Report , we discovered: Sales managers are expecting sellers to set twice as many appointments this year. The majority of salespeople say it is harder to get an initial appointment with a new business prospect than in years past. It appears these two concepts are on divergent paths, that’s probably why the issues related with setting appointments have existed for such a long time.

Report 129