Sat.May 01, 2021 - Fri.May 07, 2021

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8 Lead Generation Techniques That Are Both Simple and Effective

Sales and Marketing Management

There are many lead generation techniques, but these eight are simple to execute and get the job done. The post 8 Lead Generation Techniques That Are Both Simple and Effective appeared first on Sales & Marketing Management.

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Sales Process vs. Sales Methodology: Why You Need Both

Hubspot Sales

There's no denying that sales can be chaotic. Prospects can be unpredictable. Sales technology might be unreliable, and every rep is bound to deal with their share of curveballs here and there. It's a volatile field that requires composure, and that responsibility doesn't always fall squarely on reps themselves. Sales orgs need to do what they can to keep things on as even a keel as possible.

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3 Audience Segmentation Trends Shaping Digital Marketing in 2021

Zoominfo

Imagine showing your advertisement to a stadium of 50,000 people. If you were a marketer twenty years ago, you would have given anything for this scenario. But times have changed. In 2021, digital marketers are segmenting audiences and focusing on quality over quantity. You’re better off getting your advertisement in front of 100 people in a single row of that stadium—as long as they’re good-fit prospects.

Segment 246
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Empathy Needs To Be More Than A Feeling

The Pipeline

By Tibor Shanto. No one should doubt or question the power of empathy in life, and as a result in sales. But saying you are empathetic is a long way from practicing empathy. Many of the proponents of the concept in sales, stay very much at the concept level. But you know that we are about execution, everything else is just talk. And there is a lot of talk, and little associated action when it come to empathy in sales.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Customer Expectations Have Risen. Do Your RFPs Rise to the Challenge?

Sales and Marketing Management

In the new world of digital selling, it is critical that your request for proposal clearly articulates how your product meets the needs of your customer. The post Customer Expectations Have Risen. Do Your RFPs Rise to the Challenge? appeared first on Sales & Marketing Management.

Customer 270

More Trending

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The secrets to closing a multi-million dollar deal

Zoominfo

“The summary of it is that we prospected like heck, we did probably 50 to 100 demos, we struck out a lot, and every time we struck out we just kept going and going and going. We pulled out every resource we possibly could, and we didn’t let ‘no’ defeat us, because we knew it was a good opportunity.” — Andy Lyon. When Andy Lyon started at ZoomInfo, people called him “Andy Cub.

Closing 246
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4 Questions You Need to Ask Yourself When Building a Success Formula

Anthony Cole Training

Success Formulas help us identify certain behaviors that we need to execute week in and out to achieve our goals. But how do you know if yours is set up for greatness or failure?

Sales 159
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Buyers Are Changing – Are You?

Sales and Marketing Management

Have you adjusted to address the changes in B2B sales? We examine what less salesperson interaction means to the sales process. The post Buyers Are Changing – Are You? appeared first on Sales & Marketing Management.

Buyer 156
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Can Quiet Sellers Gap Sell?

A Sales Guy

As Gap Selling has crossed the milestone of 50,000 copies sold , we are highlighting some of our favorite books to compliment your Gap Selling journey. Our 3rd book recommendation? Quiet!! To start…you may be wondering why the heck would I put Quiet and anything “Keenan” in the same discussion? These two words have probably never been shelved together, until now.

Energy 170
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Streamlining Salesforce for Maximum Impact: A People-Focused Pocket Guide

Step inside the world of Salesforce consulting, stripped of fluff and jargon. Our guide provides a detailed exploration of five key success criteria, complete with actionable steps for immediate implementation. Elevate your Salesforce investment with insights on goal setting, system design, core object utilization, user adoption, and crafting a system tailored to your needs.

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Survey: How sales reps adapted to the pandemic

Zoominfo

“A wise man adapts himself to circumstances, as water shapes itself to the vessel that contains it.” (Chinese proverb). The pandemic changed the day-to-day processes of the B2B sales organization practically overnight when the world went 100% digital. A recent ZoomInfo survey of about 600 sales and marketing professionals found that most sales reps said they relied on in-person events for prospecting before 2020.

Survey 246
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Podcast 197: Tim Clarke On Loss, Grief, And Moving Forward

John Barrows

Our guest this week is Tim Clarke, Senior Director, Product Marketing – Sales Cloud at Salesforce and Co-Founder of UNCrushed, a platform and community for mental health awareness. Success isn’t always about tactics and dollars. Sometimes success is about carrying on even though our world seems to be closing in around us. In this episode, Tim and John talk about their experiences with loss and grief and how they’ve been able to pick themselves up and move forward.

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5 Selling Skills for the New Virtual Sales World

Sales and Marketing Management

Eye contact in virtual sales presentations? You bet it's critical! That and these four other skills will improve your reps' performance on virtual sales presentations. The post 5 Selling Skills for the New Virtual Sales World appeared first on Sales & Marketing Management.

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What Is Your Development Plan For Your People?

Partners in Excellence

My friend, Tibor Shanto , and I were talking this morning. He asked me a fascinating question, “Why don’t managers have a development plan or roadmap for developing the capabilities and performance of their people?” The question caused me to pause and reflect. Very few managers sit down with their people and develop a plan to help them learn, grow, and contribute at higher levels.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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Survey: How sales reps adapted to the pandemic

Zoominfo

The pandemic changed the day-to-day processes of the B2B sales organization practically overnight when the world went 100% digital. A recent ZoomInfo survey of about 600 sales and marketing professionals found that most sales reps said they relied on in-person events for prospecting before 2020. Last year, however, many stopped using events for prospecting, instead adopting old-fashioned methods like (gasp!

Survey 130
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How hostage negotiators win - and how you can too

Membrain

Kirk Kinell knows negotiation. For more than 20 years, he was a professional hostage negotiator, who went on to train other hostage negotiators and to build programs to improve the effectiveness of those negotiations.

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The Sales Learning Analytics That are Instrumental for Measuring Sales Performance

SBI

The Sales Learning Analytics That are Instrumental for Measuring Sales Performance. By Shubhi Tangri, Qstream. How Sales Learning Analytics Develop Your Sales Team. Sales representatives cannot sell unless they effectively articulate and convey the value of their organization’s products and services. In order to ensure that sales teams are prepared and to consequently optimize sales performance, sales training and enablement teams must use sales learning analytics and other sales metrics to deve

Analytics 148
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Podcast 196: Sean Sheppard On Adopting A Growth Mindset

John Barrows

Our guest this week is Sean Sheppard, serial entrepreneur and Managing Partner at U.plus. Sean is helping corporations with their startups and shares with John what we should be teaching young sellers today, how the risk dynamic has changed, and the antiquated thinking we need to get rid of. Follow the podcast: Subscribe on iTunes. Subscribe on Spotify.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Consistency: Your Key to Sales Success

Engage Selling

When it comes to sales success, consistency is key! There is no magic formula for creating sales results. Each individual is unique, as is each organization, product, and consumer. We live in a world of distractions. One blog post might … Read More » The post Consistency: Your Key to Sales Success first appeared on The Sales Leader.

Consumer 147
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Three Ways Sales Leaders Balance Short- and Long-Term Goals

Force Management

I often have the conversation on “balancing long- and short-term sales goals” with sales leaders. Finding the time to fix execution gaps that you know exist, while in the flurry to hit your number is a common challenge. So the question becomes, “How do you handle the pressure of the quarter while ensuring achievement of the long-term goals for your sales organization?”.

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Why Sales Coaching Matters, Plus 3 Ways to Get Started

The Center for Sales Strategy

To achieve your sales targets, it's imperative to effectively train the sales reps so they become more productive. Sales coaching can highly improve their skills as they become better salespeople. They can help generate more revenue for the company and help achieve business objectives. While sales experience is essential, it's equally important to train the sales managers to maximize sales productivity.

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WEBINAR: James Buckley and Morgan Ingram hosts “3 Warning Signs Your Deal is in Danger” [Coming Soon!]

John Barrows

The post WEBINAR: James Buckley and Morgan Ingram hosts “3 Warning Signs Your Deal is in Danger” [Coming Soon!] appeared first on JB Sales.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Goals Without a Plan Are Useless | Sales Strategies

Engage Selling

This week, I want to explore sales goals. I know we all have them. Our companies set them for us, our leaders set them for us, and perhaps you set some for yourself. Setting goals, however, is never the problem … Read More » The post Goals Without a Plan Are Useless | Sales Strategies first appeared on The Sales Leader.

Strategy 138
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Why sales transformation achieves better results than sales training alone

Membrain

You finally have that big new 4K flat screen mounted on your wall but now the movie you are streaming isn't sharp because your inconsistent internet connection negatively affects the resolution and the big screen makes it even more obvious.

Training 131
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What is LinkedIn Sales Insights? [+Could it Help Sales Teams?]

Hubspot Sales

LinkedIn's some 722 million members make for a massive pool of data that could provide sales organizations with invaluable guidance about potential opportunities and ideal prospects. And a few months ago, the social network rolled out a platform to make that happen. This past February, LinkedIn rolled out LinkedIn Sales Insights — a new data analytics program that taps into LinkedIn's user base to provide relevant insight for better-informed, more pointed sales efforts.

LinkedIn 133
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What Is An Ideal Customer Profile And How Do You Create One?

Crunchbase

Accurately defining your ideal customer profile is one of the most important steps in a successful sales strategy. If your sales team doesn’t have an ICP, or you don’t know what you should look for when defining your ICP, we’re here to help. In this article, you’ll find everything you need to know about what an ideal customer profile is, why it’s so important to have one, and how you can create your own ICP to lead your sales team to success.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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5 Reasons Why CRM Should Matter to Sales

The Center for Sales Strategy

For as long as there have been Customer Relationship Management (CRM) tools in existence, salespeople have been suspicious of management’s motive for insisting their sales teams use the software. Sure, when everyone on the team is using a CRM, the sales manager’s job can be made easier, but what’s in it for the rank and file salespeople? If you're a manager trying to get your salespeople on board with using a CRM, below are five reasons you can give them that convey what's in it for them.

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What is a Personal CRM and Why Do You Need One?

Nimble - Sales

We’ve all heard the old adage: “your network is your net worth.” The way we grow our networks is by not only connecting with people but also by following through with all of our follow-ups to gain our contact’s trust. We meet people on a regular basis and it is oftentimes difficult to keep track […]. The post What is a Personal CRM and Why Do You Need One?

CRM 124
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8 Must-Read Sales Books by BIPOC Authors

Hubspot Sales

First-hand experience is helpful when it comes to improving your sales performance. However, this first-hand experience is sometimes hard to come by, especially if you’re a member of a marginalized group underrepresented in your field. Thankfully, there are experienced BIPOC entrepreneurs and sales professionals who are eager and willing to share their experiences with those hoping to get their foot in the door.

Scale 126