How RevOps is Up-Leveling Sales and Marketing Operations Overnight with Taft Love

It’s the best news you’ve heard all year!

Our new podcast — Revenue Innovators — is coming to your eyes and ears June 30th!

Your hosts are none other than Outreach’s Mary Shea (VP, Global Innovation Evangelist) and Harish Mohan (SVP, Revenue Excellence & Operations).

But wait, what are revenue innovators? So glad you asked. Mary Shea defines this term in her recent article Unleash: A New Cohort of Revenue Innovators Comes of Age:

noun — a new cohort of revenue leaders who put buyers at the center of their strategies, who arm their sellers with the most innovative sales technologies, and who over-index on data, rather than intuition to inform their business decisions.

Mary and Harish are going to talk to a diverse range of innovative revenue leaders, from a wide span of industries, about the evolution of the buyer centric market.

Keep your eyes on our Revenue Operations Channel for the latest updates on the show launch!

In the meantime, they’re getting the conversation started with a handful of experts to learn about how they’re thinking about RevOps and the larger RevOps economy.

Today, we’re excited to share highlights from our interview with Taft Love, Co-Founder of Iceberg RevOp. Please enjoy!

Highlights:

  • What is Iceberg RevOps? [1:00]
  • How does your team run an “Operations Checkup” and identify where operations are breaking down? [3:28]
  • People often conflate Salesforce Administration, Sales Ops, and Revenue Ops. They’re totally different, but people are used to hiring a plumber to build their house [5:30]
  • RevOps feels like AI — it means whatever the person saying it wants it to mean [6:15]
  • Revenue Operations is consolidated GTM Operations [6:50]
  • Eliminating conflicts of interest makes RevOps so fundamentally important [10:52]
  • Where companies are going wrong when they hire RevOps folks [13:15]
  • Who should be the first RevOps hire? [16:45]
  • In a perfect world, RevOps has a seat at the table. Think: C-Suite or VP level leadership in a bigger company [19:125]
  • Startups: You’re probably not the unicorn that you think you are, facing totally unique problems. Don’t hack solutions to things that have probably been solved for a thousand times already [20:40]

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