Sales and Marketing Management

JANUARY 11, 2019

Author: Warren Fowler Sales teams and marketers focus on digital communication so much that they seem to forget the power of offline promotion channels. While online tools are often more convenient and practical than traditional marketing techniques, the fact remains that the latter usually perform better. For instance, reports reveal that up to 90 percent of direct mails get opened, while emails average 25 percent at best.

Direct Mail 323

Direct Mail How To Advertising Advertising 323

The Sales Heretic

JANUARY 8, 2019

I have weird feet. Seriously. My forefeet are wide, I have very long toes, and my right foot is nearly a half size larger than my left. Which makes shoe shopping a challenge. Roughly 98% of the shoes I try on don’t fit comfortably. So when I recently purchased several pairs of shoes online, I [.].

Prospecting 223

Prospecting Sales 223

No More Cold Calling

JANUARY 10, 2019

Asking for referrals might be hard, but it pays off big! Ask most anybody for the secret to how to get referrals, and they’ll probably tell you the first step is to simply ask. That might be true, but it’s far easier said than done. Whether you’re a sales newbie or a veteran rainmaker, asking is hard. Apparently, it’s even harder for many men. Two guys in their early 50s recently told me they felt uncomfortable asking.

Referrals 309

Referrals How To InsideSales Cold Calling 309

SBI Growth

JANUARY 11, 2019

As a Marketing Leader, there are a lot of people in your ear on a daily basis. Your leadership wants you to drive more revenue, your sales leadership wants better leads, your customers expect more delivered to them with each.

Marketing 235

Marketing Sales Leadership Revenue Leads 235

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A dramatic shift has occurred in the B2B landscape. Buying has transformed radically in the last half-decade, causing growth rates to plummet, customer acquisition costs to skyrocket, and churn rates to surge. For SaaS companies relying on traditional sales strategies to grow revenue, these trends will only become worse, as they now falter in the face of modern purchasing paradigms.

B2B

Sales and Marketing Management

JANUARY 9, 2019

Author: Ken Rutsky Albert Einstein thought about big things: space and time; the size, origin and destination of the Universe. Most of us business-to-business marketers are a bit more limited: Customers and competitors; the size and future of our market share. But one thing is pretty clear, it’s all relative. "Relativity teaches us the connection between the different descriptions of one and the same reality.". – Albert Einstein.

Relationals 239

Relationals Competition B2B Sales Methodology 239

Understanding the Sales Force

JANUARY 7, 2019

Image Copyright iStock Photos. Have you ever watched a news program where they presented poll results, like the number of people in favor of legalizing marijuana? The poll shows popular opinion, but not the facts, logic, or impact on arrests, the economy, traffic accidents, unemployment, addiction, death rates, etc. There is a huge difference between people's often uninformed opinions, versus what the facts might suggest.

Sales Management 224

Sales Management Report Groups Objections 224

The Pipeline

JANUARY 8, 2019

By Tibor Shanto. Professional who excel understand that there is more to that success than just core skills. Beyond how they execute their craft, other life skills can enhance the experience for participants and the outcome. One element many top performers employ is a touch of theatre. Whether you call it “bedside manner,” “courtroom presence,” or good old swagger, there is no question that little theatre art in high school can pay big dividends down the line.

Face-to-face 223

Face-to-face ACT Quota Territories 223

Sales and Marketing Management

JANUARY 7, 2019

Author: Rory Christian According to IDC , despite a "typical" $1 billion company spending a large amount of resources devoted to training for customer-facing people, poor sales enablement results in around $14 million of wasted sales and marketing expenses, and $100 million in lost sales opportunities. Where could they be going wrong? Imagine for a moment that you’re a sales manager evaluating how to deliver a sales enablement program that will benefit both new hires who need to hit the ground r

Hiring 233

Hiring Decision Maker Energy Face-to-face 233

SBI Growth

JANUARY 10, 2019

“To increase the value of our business by 2-3.5x all we need to do is convert to a SaaS based pricing model? Let’s do it!” I hope your CFO does not believe it is that simple. Unfortunately, we hear from.

Margin 189

Margin Benefit Enterprise Enterprise 189

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Sales

Score More Sales

JANUARY 11, 2019

RESOURCE #1. Max Altshuler and Sales Hacker’s Ten Most Important Sales Trends that Will Define 2019 (and Predictions). RESOURCE #2. Sales Development Resources: The updated Tenbound blog , with webinars, nearly 100 podcasts, and more. Get an overview of all the resources in a video by David Dulany.

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Resources Webinar Metrics Trends Video 176

The Pipeline

JANUARY 10, 2019

By Tibor Shanto. The great thing about living in Toronto, is the great diversity we enjoy in all aspects of our lives. As a Sales professional, I have had the opportunity to work with a great group of sellers who have challenged and been challenged by their chosen profession, their customers and employers. And while there are many similarities among and between consistently high performers, you quickly learn that Sales is not a monolithic experience, and the most successful take in as many div

Networking 189

Networking Retention Groups Meeting 189

MTD Sales Training

JANUARY 10, 2019

Years ago, when I was on holiday in Disneyland, my family and I were enjoying a drink and some snacks when we were approached by one of the sales staff from the resort we were staying at. He recognised us and got us into conversation about our holiday. Of course, I recognised immediately that he was trying to up-sell us on some tickets for the resort, and I braced myself for a sales pitch.

Prospecting 163

Prospecting How To Exact Up-Sell 163

SBI Growth

JANUARY 8, 2019

I recently interviewed the CEO of a Fortune 500 company. We were discussing the difference between her A-player Marketing Leaders and their peers. I asked her what differentiates A-player leaders them from the rest of the pack. Her first answer.

Promotion 180

Promotion Marketing Company Resources 180

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Step inside the world of Salesforce consulting, stripped of fluff and jargon. Our guide provides a detailed exploration of five key success criteria, complete with actionable steps for immediate implementation. Elevate your Salesforce investment with insights on goal setting, system design, core object utilization, user adoption, and crafting a system tailored to your needs.

SalesForce

Mr. Inside Sales

JANUARY 11, 2019

Hope you’re enjoying the NFL playoffs. A client and I were talking about that Bear/Eagles game a week ago, and (besides the Bear’s kicker—I do feel bad for him), we were talking about that last scoring drive of the Eagles. How they went for it on 4 th down with 56 seconds left—and scored the winning touchdown. That reminded me of what I was taught when I was new on the phone: that the sale doesn’t start until the fourth or fifth no.

Closing 150

Closing Objections Inside Sales Sales 150

DiscoverOrg Sales

JANUARY 8, 2019

I hate the word AI. But I love the concept of data-driven customer engagement. As CEO of DiscoverOrg, I have some strong opinions about data. Here’s what shook up the B2B data world in 2018 – and what I think that means for our industry in 2019. From a big data perspective, 2018 was the first year I’ve felt our company actually started leveraging machine learning and predictive capabilities for ourselves.

Data 149

Data B2B Intent Data Intent 149

Jeffrey Gitomer

JANUARY 7, 2019

It's interesting to me that at the end of the year, people are always interested in your biggest success, or your biggest failure, in the year that's ending. They also want to know what you have resolved to do new and better next year. Everyone wants you to write down your goals, your plans, your dreams, or, in the short term, your New Year's resolutions.

Revelation 138

Revelation Sales 138

SBI Growth

JANUARY 7, 2019

All hard work has been completed. Your organization is ready to launch your brand new product going into the new year. The Product organization has done all the pre-launch planning correctly. The Marketing function has created the necessary collateral to.

Forecasting 180

Forecasting Collateral Marketing System 180

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Competition

Anthony Cole Training

JANUARY 11, 2019

Prospecting for salespeople is often a struggle due to varying factors including their ability to stay committed to the process and overcome rejection.

Prospecting 150

Prospecting Cold Calling Networking Sales Management 150

Connect2Sell

JANUARY 9, 2019

There’s no such thing as a natural-born salesperson.

How To 213

How To Sales 213

Gong.io

JANUARY 5, 2019

The best sales methodology for your situation will change; it’s not static. Your company needs different sales methodologies at different stages of its maturity. The sales methodology that works in one stage of your company’s growth may actually harm it at a different stage. You often have to reverse your prior sales methodologies, even if they were once successful.

Sales Methodology 131

Sales Methodology How To Inbound Lead Rank 131

Hubspot Sales

JANUARY 7, 2019

In this rapidly changing sales environment, there is often a stark disconnect between what management sees or does and what reps want or need. While sales productivity is a key revenue driver, higher activity volume doesn't always mean that key metrics like close rate or average selling price goes up. 49% of organizations have zero or limited means of measuring sales productivity.

Sales Management 127

Sales Management Quota Margin Hubspot 127

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Sales teams often lose precious time hunting for updated sales materials, while marketing struggles to keep these assets accessible and current. It's not just about managing; it's about seamlessly finding, presenting, and sharing critical sales content. All of this takes place within an intuitive, unified platform. Dive into Showell's groundbreaking content management realm.

Sales

John Barrows

JANUARY 9, 2019

Sales shouldn’t be thought of as trying to “sell” anyone anything. We are either helping people achieve their goals or solve their problems. That’s the mentality we need to have. If you’re trying to sell people something they don’t need and using tactics to convince people to do something they otherwise wouldn’t do, then you’re the reason the profession of sales has such a negative perception.

Margin 112

Margin Sales Qualified Lead Inbound Decision Maker 112

Grant Cardone

JANUARY 11, 2019

Every time you see others achieving greatness, do you ever wonder, Why am I not doing that? Those succeeding big aren’t necessarily smarter than you. They may not work harder than you. So, why them and not you? The fact is you could be a millionaire, even a billionaire. To get more and more in life, not just financially but in ANY area, it will require you to never sell out and settle for “enough”.

Conference 119

Conference Closing Up-Sell Follow-up 119

Membrain

JANUARY 6, 2019

Every year, billions are spent in sales training. Yet all the data shows over 80% of what is taught is forgotten within 90 days. As a result, what really is happening is that every year we are throwing away billions on sales training.

Training 108

Training Data Sales 108

Vengreso

JANUARY 10, 2019

Subscribe to Selling With Social. Apple Podcasts | Stitcher | Google Play | Google Podcasts. Sales leadership is a key piece of organizational success – it can determine the outcomes of a sales team more powerfully than anything else. My guest on this episode of #SellingWithSocial knows that as well as anyone. Kyle Porter is the co-founder and CEO of Salesloft – a global business that serves the sales industry with amazing personalization and email delivery systems and assessment.

Sales Leadership 111

Sales Leadership SAP Top of Funnel Hiring 111

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

Retail

Chorus.ai

JANUARY 8, 2019

Hello 2019! If there’s one truth in the world of business, it’s that every year has to be bigger than the next. Bigger sales targets mean more pipeline to build, and that in turn means more meetings need to be scheduled by the SDR team or self-sourced by sales reps. To help you amazing reps out there, we’re kicking off the new year with actionable ways to fill up your pipeline - a blog series on Cold Calling!

Cold Calling 107

Cold Calling Meeting Pipeline Data 107

SBI

JANUARY 8, 2019

4 Low-Touch Customer Success Model Myths. You can’t sell the same product to everyone, nor can you sell different products in the same manner. Each customer has a unique set of characteristics that can determine a wide range of needs and wants. Therein lies the ever-evolving phenomenon of market segmentation. SaaS businesses too, have realized the need for segmentation and have distributed their core product offerings into tiers – in which each tier is targeted towards a relevant subgroup

Lead Rank 105

Lead Rank Customer Segment Lead Scoring 105

Membrain

JANUARY 9, 2019

CSO Insights has published their 2018-2019 Sales Performance Study , and the headline news sounds promising: More organizations are attaining their revenue goals than last year. 93.9% of surveyed organizations reported achieving their revenue numbers, against 88.9% last year.

Revenue 106

Revenue Survey Study Report 106