Sat.Aug 29, 2020 - Fri.Sep 04, 2020

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How to Use Email Automation to Nurture Prospects

Zoominfo

As a B2B marketer or sales professional you have a number of things battling for your attention at any given moment. Though email is an extremely effective communication channel that’s ever-evolving, it’s one of the most time-consuming. So how can you scale communications with prospects and leads in the space between nurturing and closing a deal? Email automation takes more tedious tasks off your hands so more effort and resources can be put into impactful brand messaging.

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A Complete Prospecting System

The Pipeline

By Tibor Shanto. From the time of the first salesperson, sales leaders have been trying to figure out how to get their teams to prospect. In a recent survey, 42% of sales and corporate leaders identified prospecting as a skills gap in their organizations. Consistent, effective, and efficient prospecting sufficient to deliver enough viable opportunities to retire quota, still eludes many teams.

System 316
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A Daily Checklist for Success in Sales

Anthony Iannarino

Most people start the day wading through email , searching for what they might do next and allowing other people’s priorities to drive their actions. Their work is not active but merely reactive, as they wait for some external force to move them. By contrast, successful salespeople know what they want and what they need to do to produce those results.

eBook 125
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Catching a Wave with Hispanic Consumers

Anthony Cole Training

Within 10 years, Hispanics will account for over 21% of the population in the United States. There is a valuable opportunity to understand and proactively adjust to this coming shift in demographics.

Consumer 275
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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Pick The Right Plays: Using the Go-To-Market Framework

Zoominfo

Today, businesses across the country are scrambling to adapt, doing everything they can to rework their operating models in weeks and months, not years. Even those at the top are always at risk. In 12 years, half the companies on the S&P 500 may fall off that list, according to industry research. Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company.

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How a Revenue Marketing Strategy Makes the Case for Marketing’s Budget

SBI Growth

In a survey of nearly 200 CMOs taken last year, the following question was asked – in what area of business leadership would you most like your influence to grow? Overwhelmingly, the most common answer was in the area of.

Revenue 247
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Why Your Salespeople Won’t Follow Up With Prospects

Sales and Marketing Management

Author: Jeff Shore Great salespeople love the thrill of the hunt. They don’t so much get a sale as they bag a sale. There is something about going in for the close and getting rewarded with a “yes.” The yes is their trophy. . But what about the one that got away? What happens when you take your shot but the customer says, “Not yet”? . For many “one-and-done” salespeople the process is effectively over.

Follow-up 207
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“If You Can’t Measure It, You Can’t Improve It.”

Mr. Inside Sales

Peter Drucker—author of over 39 books on business—has been credited with inventing modern business management. He’s credited with perhaps the most fundamental quote in business management, and it’s this: “If you can’t measure it, you can’t improve it.”. You can credit Drucker for all the KPI’s you collect and measure, and for all the software that’s been created to measure all the stats in your sales process, i.e., calls, contacts, closing ratios, top, middle, and bottom of the funnel management

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2020 – An Emotional Slingshot

The Pipeline

By Tibor Shanto. There is no denying the collective shock we all experienced when asked to lock down in spring. But in many ways that the “ Re-Opening ” may end up being more stressful for many. As sales professionals, we need to be cognizant of this while approaching prospects. Anyone with children or others they need to care for the pressure will be much greater than in the spring.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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CMOs: How Are You Aligning With Sales to Execute the Annual Plan?

SBI Growth

No one disputes the importance of Sales and Marketing alignment, especially in today’s uncertain environment. However, the challenge lies in developing a successful interlock process around annual planning that still allows both organizations the agency to complete detailed domain-specific plans. In.

Marketing 246
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6 Lessons for Sales Organizations I Learned on My Summer Vacation: Part 2

Anthony Cole Training

Being successful in sales requires continuous growth and learning from day-to-day experiences. Identifying those buyer's you can actually help by doing great research and keeping detailed prospect notes, it part of that success.

Research 177
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Bringing People Together Virtually During a Global Pandemic

Sales and Marketing Management

Author: Gerard Lafond When we kicked off 2020, no one could have anticipated the rollercoaster this year would become. With the emergence of COVID-19, we saw events (both personal and professional) get canceled, we lost the comfort of seeing loved ones without worry and had to shift into a more secluded world by working remotely and upholding social distance.

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How Will Advances In Artificial Intelligence Change The B2B Data Industry?

Zoominfo

It’s been called everything from the ‘ too dangerous to release ’ and the ‘ Robot Apocalypse ,’ to ‘overhyped,’ to ‘shockingly good.’. Originally developed by OpenAI, a research lab in San Francisco, GPT-3, the hot new language model, has gained significant traction as the hottest new language processing model in recent memory. An (admittedly) oversimplified explanation of GPT-3 is as follows: a language processing tool that can do everything from creating poetry, writing code, or answering ques

Data 179
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Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.

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How a Sales and Marketing Leader Deploys AI for an Exceptional Customer Experience

SBI Growth

In a virtual world, Customer Experience has definitively been at the forefront of the digital revolution. How has your company adapted to the new demands of the market? Many have been turning to AI and automation for an optimized experience. On.

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Book Mike Brooks for Your 2021 Virtual Sales Event!

Mr. Inside Sales

2121 Sales Kickoffs are going to be different this coming January. Many will be held virtually—but that doesn’t mean they can’t still be impactful and motivating. Especially when you hire Mike Brooks, Mr. Inside Sales to kick off your sales event! Mike can customize your keynote, breakout, or sales kickoff session and deliver a content rich, motivating message that will launch your team into action in January.

Hiring 156
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Podcast 162: Ashley Welch On Design Thinking

John Barrows

Our friend Ashley Welch joins us on the podcast this week to take a deep dive into how design thinking could and should be applied to your sales process. Ashley takes us behind the scenes on what design thinking really is and how you can apply it, even if it’s difficult at first. Follow the podcast: Subscribe on iTunes. Subscribe on Spotify. That’s a wrap.

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Recruitment Productivity: Where Are You Wasting The Most Time

Zoominfo

Recruitment is an art and a science. It can be complex and time consuming. One badly sourced candidate can set recruiters back months, and cost a lot of time and energy. But the reward for finding the right candidate? It’s a feeling you won’t forget. So, while some recruitment best practices can be time consuming, they will undoubtedly save you time (and money) in the long run.

Consumer 165
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Supercharge Your Sales: 5 Steps to Effortless Selling

Sales teams often lose precious time hunting for updated sales materials, while marketing struggles to keep these assets accessible and current. It's not just about managing; it's about seamlessly finding, presenting, and sharing critical sales content. All of this takes place within an intuitive, unified platform. Dive into Showell's groundbreaking content management realm.

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Why sellers can’t stop talking on video sales calls

Julie Hanson

I was on a coaching call with a salesperson this morning. Below is the pitch transcribed just as it was delivered to me. Can you spot the problem? Salesperson: “I understand that you currently have a very manual order process with a lot of errors and your reps are spending too much of their time fixing them to adequately reflect customer’s needs so what we’re going to show you today is how our solution can improve your order accuracy by as much as 90% and save you over $200,000 a year an

Video 171
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4 Types of Questions to Uncover Customers’ Most Pressing Needs

Miller Heiman Group

Now is the time when organizations need problem-solvers who can help them overcome unforeseen challenges, putting sellers in a position to engage with customers on a deeper level than ever before. Our research shows that more than 70% of buyers wait until after they have already defined their needs to engage sellers. They see sellers as product representatives rather than problem-solvers, and often see little to differentiate one seller from another.

Customer 154
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How video REALLY impacts remote sales in 2020 (according to data)

Gong.io

This article is part of the Gong Labs series, where I publish findings from our data research team. We analyze sales conversations and deals using AI, then share the results to help you win more deals. Follow me to read upcoming research. Two months ago, I bought some software. I needed a solution to help my team move faster towards a strategic goal.

Video 152
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How to Use Email Automation to Nurture Prospects

Zoominfo

As a B2B marketer or sales professional you have a number of things battling for your attention at any given moment. Though email is an extremely effective communication channel that’s ever-evolving, it’s one of the most time-consuming. So how can you scale communications with prospects and leads in the space between nurturing and closing a deal? Email automation takes more tedious tasks off your hands so more effort and resources can be put into impactful brand messaging.

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Gone in 8 Seconds: Overcoming Buyers’ Shrinking Attention Spans

Speaker: Jake Miller, Senior Product Marketing Manager, Allego

Buyers are savvier, buying teams are larger, and new research shows that buyers' attention spans have dropped to just 8 seconds. This means that the old approach of blasting buyers with email-heavy, generic communications no longer works. Instead, buyers need to be surrounded with relevant communications and personalized, self-service content throughout their journey.

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Building a Successful B2B Outbound Sales Strategy From Scratch

Predictable Revenue

Co-Founder and CEO of Lemlist, the coolest sales automation platform ever created, shares tips and tricks to grow a SaaS company in a B2B space, from scratch! The post Building a Successful B2B Outbound Sales Strategy From Scratch appeared first on Predictable Revenue.

Outbound 149
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SEO vs. Social Media: The Differences Between Search and Social Traffic

SocialSellinator

SEO and Social Media actions produce different outcomes. But they do have the same goal, and that is to drive website traffic and conversion. The thing is, they both have vacancies. Surprisingly, they simply fill-in what’s lacking on the other. Let’s find out how their differences allow them to address their purpose.

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3 Secrets Sales Leaders Swear By

Gong.io

No one said sales was fair. Actually, it’s pretty darn unfair. . AND: it just got worse. Why? Because the questions sales leaders had all-but-written-off as impossible to answer. Well, they just became answer-able. And some sales leaders (1000 of them, give or take) are already getting ahead. Questions like: Which competitors are really coming up in my deals?

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Pick The Right Plays: Using the Go-To-Market Framework

Zoominfo

Today, businesses across the country are scrambling to adapt, doing everything they can to rework their operating models in weeks and months, not years. Even those at the top are always at risk. In 12 years, half the companies on the S&P 500 may fall off that list, according to industry research. Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company.

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Salesforce’s 8th State of Marketing Report

Discover today’s biggest marketing trends in the 8th edition of Salesforce’s “State of Marketing” report. Salesforce surveyed 6,000 marketing leaders worldwide to discover how marketers are: Embracing AI to operate more efficiently Removing silos and leveraging AI to enhance the customer experience Innovating to meet evolving customer needs Preparing for the retirement of third-party cookies By submitting this form, you agree to have your contact information, including email, passed on to the sp

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What the Best Sales Negotiators Do Differently

RAIN Group

Sales negotiation is a critical part of the sales process. It moves the deal to a close, and it's where both parties come to agree on the terms of the initiative, including the price. However, many sellers and organizations struggle with negotiating successfully. Seventy-seven percent of sellers report that negotiating with buyers virtually is challenging, and only 27% of buyers say that sellers are very effective at negotiating with them (from our Virtual Selling Skills & Challenges report)

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How to Set Winning Sales Goals Using OKRs

Hubspot Sales

While there are many perspectives on what kind of goals are best to set and easiest to achieve, fewer goal-setting strategies have gotten better PR than the SMART goal. In case you need a refresher, SMART stands for specific, measurable, assignable, relevant, and time-based. Sound familiar? This acronym has been the framework recommended most to students and professionals alike when it comes to setting goals.

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Stop Adapting And Start Creating

Grant Cardone

Remember to stop adapting and start creating. These days, everyone is talking about “adapting and pivoting to the “new normal”, whatever that all the means. The reality is Covid-19 is forcing people to believe they need to somehow change everything they are doing, including their messaging, who they are and how they do business. They couldn’t be more wrong.