Sales and Marketing Management

MARCH 19, 2018

Author: Matthew Sunshine More than 40 percent of salespeople claim that lead prospecting is often more difficult than qualifying and closing the actual deal. This could be why so many salespeople struggle with lead generation and instead spend much of their time on current business. But difficulty and a lack of time are merely surface reasons explaining why sales teams often fail to generate more leads.

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Sales Qualified Lead Leads Marketing Qualified Lead Lead Generation 221

Zoominfo

MARCH 19, 2018

Social selling is a sales technique that leverages social networking sites to identify prospects, build relationships, and ideally, close more deals. Social selling is more than just a hot trend, it’s an essential part of the modern sales process. Consider these statistics ( source ): 78% of salespeople using social media outperform their peers. Social selling generates 38% more new opportunities than traditional sellers.

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Social Selling Tools Lead Rank Lead Scoring 227

Score More Sales

MARCH 22, 2018

Have you seen the new documentary called The Story of Sales? It is now viewable through the Salesforce website , who funded the project. There are also some upcoming viewings in cities around the country. I know firsthand how dedicated the interviewers, producer, director and everyone involved in the production were.

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SalesForce Sales 211

The Pipeline

MARCH 20, 2018

By Tibor Shanto. Salespeople love numbers, one of their favourite numbers is 80/20. As in “80 percent of support resources are consumed by the 20 percent delivering the lowest revenue; 80 percent of your revenues come from your 20 percent customers”; “the top 20 percent of reps, drive 80 percent of a company’s revenues.” This last one has always amused me, ask a group of ten salespeople about the 80/20 rule, and they all buy in, even while knowing that only two of t

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Face-to-face Buyer Lead Rank Lead Scoring 205

Advertiser: ZoomInfo

Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.

Sales Cycle

SBI Growth

MARCH 20, 2018

Our guest on SBI TV is Dan Levinschi, the Vice President of Marketing for PandaDoc. Dan is a revenue generating marketer who knows how to quickly transition from marketing strategy to execution. If you prefer to watch a video of.

Strategy 197

Strategy Marketing How To Video 197

Connect2Sell

MARCH 21, 2018

( Note : This is an unabashed love letter to all sales authors. I’ve learned so much from you! Sales books have been my superpower for decades, overcoming every kind of sales kryptonite I’ve ever encountered!).

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Sales 176

Jeffrey Gitomer

MARCH 22, 2018

More than half the time you hear the line, "I need home office approval," it's a lie. A stall tactic that frustrates and deceives. The challenge this objection presents is to find out if it's the truth (or true objection).

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Objections 172

The Sales Heretic

MARCH 20, 2018

Trade shows are a vital component of many companies’ marketing mix. From general shows to specialty functions; tiny, local shows to gigantic, international affairs; consumer shows to industry events, trade shows are a 13 billion dollar-a-year industry in the U.S. alone. And sadly, much of that money is wasted. Because a tremendous number of organizations [.].

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SBI Growth

MARCH 23, 2018

Perhaps you are familiar with the photo of the former CEO of Nokia sobbing with his leadership team as his company was sold to Microsoft for parts. The now infamous headline: “we didn’t do anything wrong.” Well, yes Steve –.

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Microsoft Strategy Marketing Company 159

Advertisement

Sales teams often lose precious time hunting for updated sales materials, while marketing struggles to keep these assets accessible and current. It's not just about managing; it's about seamlessly finding, presenting, and sharing critical sales content. All of this takes place within an intuitive, unified platform. Dive into Showell's groundbreaking content management realm.

Sales

Pointclear

MARCH 19, 2018

“But why,” she asked, “do I need to master deep digital analytics? I have people to do that and we get website stats. We know geo distribution, client and platform by user.”. It wasn’t an easy conversation. The director of marketing, 20 years into her career, was confronted with a bewildering cornucopia of reports, making her heretofore creative life difficult.

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Analytics Marketing Top of Funnel Sales Qualified Lead 164

Zoominfo

MARCH 20, 2018

It’s 2018– by now, social media has infiltrated every aspect of our lives; whether we’re documenting our commute via Facebook live, sharing our latest culinary find with our Instagram followers or simply keeping up with the latest headlines on Twitter, there is hardly a time when we aren’t connected to a social platform – even at work. With the adoption of social networking as a business practice, the line between personal and professional is becoming more and more blurred.

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Social Media Policies Media Guidelines 164

The Sales Hunter

MARCH 23, 2018

Earlier this week, I was sitting in a strategic planning meeting with a client. It’s one of those days where the conversation is simply amazing. Five of us in the room and each one contributing ideas, sharing insights and collectively developing better outcomes. Reason I’m sharing this with you is I’ve been writing up my […].

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Sales Leadership Meeting Conversion Sales 147

Mr. Inside Sales

MARCH 19, 2018

We’ve all been there: you’re in the middle of something and your phone rings and it’s a sales person calling. You know instantly how the call is going to go just based on the first few sentences the sales rep utters. And if you listen for just 2 minutes longer, your hunch is confirmed – it’s either a “good” call or a “used car salesman” call. And unfortunately, many calls these days sound like the latter.

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Gatekeeper Decision Maker Call-back Face-to-face 121

Advertisement

In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams. With helpful diagrams and simple explanations in each use case, see how Salesforce’s CDP, Data Cloud for Marketing, powers personalized, real-time experiences across marketing, with capabilities that include: Optimizing ad spend Powering dynamic website content Increasing upselling and cross-selling Resolving service cases with marketing data B

Data

Pointclear

MARCH 22, 2018

Unless you are the low-price leader, value selling is essential to the success of your business. It's a rather straightforward proposition to sell on price only. The real challenge is to learn how to demonstrate that the extra cost of your product or service is worth it. That takes more persuasive skills, better navigation of the prospect organization, a broader understanding of strategic objectives - and frankly a likable demeanor - to convince your target of the value you offer.

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Lead Rank Lead Scoring Sales Qualified Lead Company 157

MTD Sales Training

MARCH 23, 2018

Episode 2: Loads Bubbling Podcast. The Meaning of Consultative Selling, 4 Revolutionising Communication Steps, A Quote From Richard Branson. This podcast includes: What Exactly Is Consultative Selling? Communication Skills : 4 Revolutionising Steps. A Key Quote From Richard Branson. The post The Meaning of Consultative Selling, 4 Revolutionising Communication Steps, A Quote From Richard Branson appeared first on MTD Sales Training.

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Consultative Selling Exact Training Buyer 120

The Sales Hunter

MARCH 18, 2018

Sometimes you just need to focus on one or two things. Do something so well that you are amazed at the outcomes. If you get too caught up in going too many directions, it becomes almost impossible to build true sales motivation and momentum. Check out the video to see what I mean: Want […].

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Motivation Video Sales Selling Skills 140

Hubspot Sales

MARCH 20, 2018

Types of Objections. The Brush-Off. Competition. Procrastination. Budget. Getting in the Weeds. Avoidance. The Gatekeeper. When we talk about objection handling in sales, it is often focused on the later stages of the buying cycle, usually during negotiations. We focus on pricing and timing issues -- the types of objections that prevent a deal from closing.

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Objections Prospecting Call-back How To 145

Speaker: Andrew Regan, Managing Partner at BlueSeed Retail Ltd.

Did you know that 70% of new retail technology fails to deliver expected benefits and can often decrease customer value, service, and experience? With that in mind, how can we empower our store associates to leverage new technology to optimize the customer experience and boost productivity? This exclusive webinar with Andrew Regan will dive into strategies to empower retail associates for success with new technology.

Retail

No More Cold Calling

MARCH 22, 2018

Sure, but only when combined with human conversations. I love technology … when it works. When it doesn’t, it feels like the end of the world. OK, not exactly, but it does slow us down. In sales, time is money, and the more of that time is spent interacting with customers and prospects, the more money comes in. Plain and simple. Thus, sales enablement technology only works if it saves times on menial tasks and facilitates human conversations.

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Sales Enablement Decision Maker Cold Calling Guarantee 135

SBI

MARCH 20, 2018

A dozen years ago, if you asked the average sales leader about their sales enablement strategy, the likely response would’ve been, “Huh?”. It’s not as if companies in years past weren’t training and enabling their sales forces; it’s just that the term “enablement” wasn’t yet a common part of the B2B sales lexicon. (Then again, back then most people didn’t know what YouTube was either.).

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Sales Enablement Hiring Face-to-face Course 139

The Sales Hunter

MARCH 20, 2018

What is in your sales pipeline? More importantly, is what’s in your pipeline moving? When I’m working with salespeople, I see far too much sewage that is being passed off as prospects. News flash! There’s a big difference between a prospect and sewage! Clearly, too many did not read the memo. I hope you weren’t […].

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Pipeline Prospecting Sales Outbound 135

Hubspot Sales

MARCH 23, 2018

Sales Call Tips. Start Sales Calls with a Bang. Don't Bad-Mouth Competitors. Use Awesome Labels. Set the Agenda and Stay in Control. Stand Up. Use Emphasis Wisely. Simplify Options. Adopt Smart Product Positioning. Get Emotional. Clarify Product Value. Empower Customers. Remember, There's a Time for Everything. Serve Hot, Not Cold. Observe, Record, and Predict.

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Call-back Ideal Customer Profile Sports Social Media 145

Advertiser: ZoomInfo

Even in today’s data-driven sales world, cold calling remains a fact of life for many go-to-market professionals. Fortunately, today’s sales leaders have a crucial advantage over their predecessors: market intelligence and outreach platforms that can warm up virtually any introduction.

Cold Calling

John Barrows

MARCH 21, 2018

A little while ago someone asked me – if there was one thing I could go back and tell your 22-year old self what would it be? The first thing that came to mind was to bet the farm on the 2004 Red Sox when they were down 0-3 to the Yankees in the ALCS. The second thing was to A/B split test everything you do. I’ve written and spoken a lot about how we need to become more scientific with our approach to selling to learn, succeed and survive in sales.

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Gatekeeper Objections SalesForce Call-back 128

SBI Growth

MARCH 23, 2018

Our guest on SBI TV’s Fast Frame is Clint Poole, the CMO and SVP of Marketing for Lionbridge. Clint is here to share how he teamed with his peers in product and sales to launch a game-changing new product offering with.

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Marketing Sales Strategy 109

Jeffrey Gitomer

MARCH 23, 2018

The Carolina Business Fair is September 23rd & 24th. The Business Journal will be exhibiting; BuyGitomer will be exhibiting.

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Journal How To Sales 120

Hubspot Sales

MARCH 19, 2018

New research from Richardson Sales Training reveals the biggest focus for sales professionals in 2018 should be articulating value. This stems from strong competition and an increasing number of decision makers on the buyer’s side. Top challenges facing salespeople in 2018 included: Creating a targeted prospecting strategy. Understanding how buyers make decisions.

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Ideal Customer Profile Lead Rank Lead Scoring Decision Maker 139

Speaker: Lynnette Khalfani-Cox, The Money Coach®

Niche markets represent a huge opportunity for the financial services industry in America. From college students and women to communities of color and low-to-moderate-income households, niche populations have specialized financial needs – but they often underutilize many valuable financial products and services. How can you better connect with these consumers?

Marketing

Nutshell

MARCH 23, 2018

What is CRM? Even if you’ve never used a CRM before, you’ve probably heard the term echoing through your industry. You know that many companies (including your competitors) are implementing CRM software because it saves time and drives sales. But what is CRM? And what can it do for you? CRM—or customer relationship management —is business software that helps individuals and teams maximize their customer communications and sales efforts.

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Frontline Selling

MARCH 19, 2018

We are excited to welcome guest blogger, Tony Hughes, to the FRONTLINE Blog this week! I’m honored and thrilled to at last release my methodology on blended sales prospecting to. The post The 2-Minute Sales Prospecting Combination That Generates 10X the Results appeared first on FRONTLINE Selling.

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Prospecting Sales 108

Membrain

MARCH 18, 2018

I have a two-part question for you: Last year, how much money did your company spend/invest in attempting to win new business? Prospecting? And now the second part: How much money did your company spend/invest in endeavouring to retain your existing clients/customers?

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