Sat.May 02, 2020 - Fri.May 08, 2020

The 5-Point Guide to Overcoming Sales Objections


If you’re dealing with a sales objections…congratulations! You are working with a decision-maker who has some skin in the game, and they’re taking your proposal seriously. That’s exactly where you want to be. “We

The crisis gift horse

Sales 2.0

There are some green shoots of spring out there. Some sales inquiries are finally coming in. Maybe the end of the world is not nigh. Time to breathe again. It’s possible that we are climbing out of the deepest part of the COVID-19 trough from a business perspective.

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Sales Are Stabilized Now What?

Score More Sales

You have leveled out and adjusted to the new reality of selling today. Great job -- but what happens now? sales leadership profession of sales sales coaching

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Revenue Multiplier, Not Cost Center: Why Sales Leaders Should Invest in Customer Success

Sales Benchmark Index

As a sales leader, you have most certainly heard the words “Customer Success,” especially if you are a sales leader for a subscription-based technology company. Some companies tout customer success as the critical driver of their growth.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Why You Need Empathy & Emotional Intelligence to Sell Now (+3 Tips)

Sales Hacker

It’s like a sudden punch to the gut, isn’t it? We’ve all been zapped into unchartered territory by COVID-19 , and our personal and professional mettle is being put to the test. For SDRs and marketing teams especially, the old sales playbook is a thing of the past.

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15 Tips for Effective Warm Calling

Hubspot Sales

In 2020, salespeople need to change the way they approach prospecting. First, work your inbound leads. Let your marketing team work the top of the funnel.

5 Reasons Why Your Email Marketing Marketing Is Falling Short

Sales and Marketing Management

Author: Nick Lisette Email remains one of the best marketing tools at our fingertips, and yet it’s also one of the most underutilized. This may be because people have email fatigue, thanks to overflowing inboxes and endless untargeted vies for their attention.

Change These Statements to Questions to Boost Your Sales

The Sales Heretic

For the most part, we humans suck at change. We like our routines—they make our lives easier and give us comfort and security. By contrast, change is scary—we have to venture into the unknown. There are no guarantees, which means we might waste our time, money, and effort.

The Difference Between Effectiveness and Efficiency Explained


What is the difference between effectiveness and efficiency in sales? When it comes to B2B sales tools, efficiency is prioritized more so than effectiveness. But what do you gain by reps generating more meetings if they are all mediocre at best?

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

When It Goes Sideways – A Book with Swagger

The Pipeline

By Tibor Shanto. Sometimes things fall into place even during a pandemic. This coming Monday, May 11, I have the pleasure of having Jeff Bajorek as my guest on the Sales Scrum podcast. It turns out that since that was recorded, he has written a new book you will want to grab.

How To Go From Order Taker To Trusted Advisor

MTD Sales Training

Order Taker? Trusted Advisor? Or Cheese Monster? How do your customers view you? From the customer’s point of view there are 4 types of relationships that they have with their suppliers.

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How CEOs Masterfully Execute the GTM Strategy

Sales Benchmark Index

In the first quarter of last year, SBI published a research report that discussed how gaps in execution often threaten a CEO’s strategic plan. The data collected underscored the point; various studies indicated that somewhere between 63% – 74% of.

5 Reasons Why Your Email Marketing Is Falling Short

Sales and Marketing Management

Author: Nick Lisette Email remains one of the best marketing tools at our fingertips, and yet it’s also one of the most underutilized. This may be because people have email fatigue, thanks to overflowing inboxes and endless untargeted vies for their attention.

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Sales Scrum Podcast Episode #8

The Pipeline

Sales Scrum Podcast Episode #8 – Guest Brian Carroll.

Podcast 146: Behind The Scenes of Searching For My Next Job With Ashleigh Early

John Barrows

Ashleigh Early is a guest we’ve been looking to have on the podcast for some time. She has an amazing story about how she was let go from her job just before Christmas and began her search for her next job.

Market Share Gain: The Most Viable Growth Play During a Downturn

Sales Benchmark Index

As the market (and demand) for a company’s goods decreases, the natural inclination for many CEOs is to cut cost in order to maintain profitability. However, many market-leading CEOs look at a recession as a time to undergo fundamental transformation.

The Perfect Time to Employ A Subscription Model

Sales and Marketing Management

Author: SMM “While you may be focusing on your direct competitors, they probably won’t put you out of business. Disruption is coming from across the globe, or from a company with a totally different business model.”.

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The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

5 Cold Calling Scripts To Inform Your Sales Call Strategy


Cold calls are one of the most ubiquitous, debated, and disliked activities within sales. It’s very rare when someone actually wants to be cold-called, and very few salespeople actually like making them. Because of this, cold calls are often overlooked and underrated.

7 Types of Sales Analysis & the Reports to Create With Them

Hubspot Sales

Knowledge is power. And as a sales leader, you already know this. Your sales reps have a deep knowledge of how prospects can leverage your product, and they can craft customized plans about the best ways to do so. When it comes down to it, those are the only reasons prospects actually need reps.

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Aligning Your Sales Enablement Charter to the New Revenue Plan

Sales Benchmark Index

“Adapt or Perish, now as ever, is nature’s inexorable imperative” – H.G. Wells. The beginning of 2020 has been the epitome of this famous quote. The Global COVID-19 Pandemic has shaken the economy and organization’s Revenue Plans. Whether it’s continuing to.

The Coronavirus Changes Our Perspective on Sales and Marketing

Sales and Marketing Management

Author: Janis Rozenblats A global pandemic just shut down the world…and reordered it. A pandemic that puts a thin line between life and death before our eyes has changed the way many of us look at our line of work. . .

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

20 Motivational Videos for Your Sales Team

The Center for Sales Strategy

Stressed? Anxious? Unmotivated? Everyone requires motivation. And, your sales team is no exception as they strive to keep up performance, reach goals, and deliver results. The constant pressure (combined with adversity and uncertainty) is physically and mentally draining.

12 Personality Traits of Successful Entrepreneurs

Hubspot Sales

Though hard work is often a factor in success, one’s level of output does not always determine success in their field — and entrepreneurship is no exception. There are many factors that can contribute to the success of an entrepreneur as they launch, operate, and scale their business.

SBI Appoints Global Pricing Practice Leader, Chethan Sharma

Sales Benchmark Index

May 4, 2020 | Dallas, TX – Sales Benchmark Index (SBI), a management consultancy specializing in revenue growth, today announced that Chethan Sharma has joined the firm as Senior Managing Director and Leader of the Pricing Practice. Chethan has over two. News & Press

Marketing during COVID-19: What messages do your buyers need right now?


The COVID pandemic is the time to remind your audience that, now more than ever, we are all in this together. If your inbox is like everyone else’s, you’ve undoubtedly received tons of emails with the subject line “We’re All in this Together.”

Buyer 101

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!

Selling During COVID-19: You Must Be a Micro-Manager | Sales Strategies

Engage Selling

I know these are challenging times for all of us individually and for our businesses. And now, in particular, is the time to absolutely micro-manage your metrics. You need to be on top of your business metrics like never before.

37 LinkedIn Social Selling Stats You Need to Know

Hubspot Sales

At the beginning of 2020, the average adult in the U.S spent over three and a half hours on their smartphone each day, with half of that time spent engaging on social media networks.

12 Survival Tips for Remote Sales Teams (From Real Remote Workers)

Sales Hacker

If you’re an office-goer, the thought of managing or being part of a remote sales team might seem like a no-go. But my sales team has always worked this way. Exposure Ninja’s sales team is tight-knit.

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