The 5-Point Guide to Overcoming Sales Objections
MAY 7, 2020
If you’re dealing with a sales objections…congratulations! You are working with a decision-maker who has some skin in the game, and they’re taking your proposal seriously. That’s exactly where you want to be. “We We should relish objections,” says Steve Bryerton , ZoomInfo’s Vice President of Sales. You might think that positive language is a good thing, but it’s not. When sales prospects offer objections, it means they’re taking you seriously.