Sat.May 02, 2020 - Fri.May 08, 2020

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The 5-Point Guide to Overcoming Sales Objections

Zoominfo

If you’re dealing with a sales objections…congratulations! You are working with a decision-maker who has some skin in the game, and they’re taking your proposal seriously. That’s exactly where you want to be. “We should relish objections,” says Steve Bryerton , ZoomInfo’s Vice President of Sales. “You might think that positive language is a good thing, but it’s not.

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The crisis gift horse

Sales 2.0

There are some green shoots of spring out there. Some sales inquiries are finally coming in. Maybe the end of the world is not nigh. Time to breathe again. It’s possible that we are climbing out of the deepest part of the COVID-19 trough from a business perspective. Perhaps it’s time to breathe a huge sigh of relief and get back to partying like it’s 2019.

Hiring 269
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Sales Are Stabilized Now What?

Score More Sales

You have leveled out and adjusted to the new reality of selling today. Great job -- but what happens now?

Sales 300
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Revenue Multiplier, Not Cost Center: Why Sales Leaders Should Invest in Customer Success

SBI Growth

As a sales leader, you have most certainly heard the words “Customer Success,” especially if you are a sales leader for a subscription-based technology company. Some companies tout customer success as the critical driver of their growth.

Customer 269
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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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Why You Need Empathy & Emotional Intelligence to Sell Now (+3 Tips)

Sales Hacker

It’s like a sudden punch to the gut, isn’t it? We’ve all been zapped into unchartered territory by COVID-19 , and our personal and professional mettle is being put to the test. For SDRs and marketing teams especially, the old sales playbook is a thing of the past. The seismic impact of COVID-19 has blurred the lines of normal and introduced a new playing field.

More Trending

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15 Tips for Effective Warm Calling

Hubspot Sales

In 2020, salespeople need to change the way they approach prospecting. First, work your inbound leads. Let your marketing team work the top of the funnel. You don’t have to call all the leads who are just looking for information or education — those leads need to be nurtured, and Marketing is the right team to do it. But what if you don’t have enough inbound leads?

Inbound 124
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5 Reasons Why Your Email Marketing Marketing Is Falling Short

Sales and Marketing Management

Author: Nick Lisette Email remains one of the best marketing tools at our fingertips, and yet it’s also one of the most underutilized. This may be because people have email fatigue, thanks to overflowing inboxes and endless untargeted vies for their attention. But it’s not time to give up email as a strategic and effective method for reaching your ideal audience.

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Change These Statements to Questions to Boost Your Sales

The Sales Heretic

For the most part, we humans suck at change. We like our routines—they make our lives easier and give us comfort and security. By contrast, change is scary—we have to venture into the unknown. There are no guarantees, which means we might waste our time, money, and effort. Plus, we open ourselves to frustration, regret, [.].

Guarantee 248
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The Difference Between Effectiveness and Efficiency Explained

InsightSquared

What is the difference between effectiveness and efficiency in sales? When it comes to B2B sales tools, efficiency is prioritized more so than effectiveness. But what do you gain by reps generating more meetings if they are all mediocre at best? Efficiency and effectiveness are both buzzwords popularly used by CEOs and Sales VPs to chart the course of their organization.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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When It Goes Sideways – A Book with Swagger

The Pipeline

By Tibor Shanto. Sometimes things fall into place even during a pandemic. This coming Monday, May 11, I have the pleasure of having Jeff Bajorek as my guest on the Sales Scrum podcast. It turns out that since that was recorded, he has written a new book you will want to grab. It’s called When It Goes Sideways , a book with swagger. Before we dig in, some of you will know Jeff, he is a consultant, author of The Five Forgotten Fundamentals of Prospecting, co-host of The Why and The Buy Podcast.

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How To Go From Order Taker To Trusted Advisor

MTD Sales Training

Order Taker? Trusted Advisor? Or Cheese Monster? How do your customers view you? From the customer’s point of view there are 4 types of relationships that they have with their suppliers. And if you can progress through each of the stages I’m about to describe below you can really make a huge difference to their business and your own profits.

How To 350
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5 Reasons Why Your Email Marketing Is Falling Short

Sales and Marketing Management

Author: Nick Lisette Email remains one of the best marketing tools at our fingertips, and yet it’s also one of the most underutilized. This may be because people have email fatigue, thanks to overflowing inboxes and endless untargeted vies for their attention. But it’s not time to give up email as a strategic and effective method for reaching your ideal audience.

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How to Calculate Total Addressable Market and Perform TAM Analysis

Zoominfo

What kind of grocery shopper are you? Do you take your time, comb every aisle, look at every option and add to your cart whatever looks good in the moment? Or do you plan a little, consider meals you might like to eat, think of a ballpark budget, prepare a list, and aim to get in and out as quickly as possible? A survey by an online magazine Kitchn showed that 97% of grocery shoppers use a list.

Analysis 273
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Supercharge Your Sales: 5 Steps to Effortless Selling

Sales teams often lose precious time hunting for updated sales materials, while marketing struggles to keep these assets accessible and current. It's not just about managing; it's about seamlessly finding, presenting, and sharing critical sales content. All of this takes place within an intuitive, unified platform. Dive into Showell's groundbreaking content management realm.

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Sales Scrum Podcast Episode #8

The Pipeline

Sales Scrum Podcast Episode #8 – Guest Brian Carroll. I have had the pleasure of learning from Brian for a number of years, we were both part of the CEB’s Sales & Marketing Thought Leadership Roundtable , As you will soon discover, Brian brings insights and questions that get, at least me, to think. For those not familiar with Brian, very few I would think, let me introduce.

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How CEOs Masterfully Execute the GTM Strategy

SBI Growth

In the first quarter of last year, SBI published a research report that discussed how gaps in execution often threaten a CEO’s strategic plan. The data collected underscored the point; various studies indicated that somewhere between 63% – 74% of.

Strategy 209
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The Perfect Time to Employ A Subscription Model

Sales and Marketing Management

Author: SMM “While you may be focusing on your direct competitors, they probably won’t put you out of business. Disruption is coming from across the globe, or from a company with a totally different business model.”. Robbie Kellman Baxter’s statement in his new book, “The Forever Transaction,” was written long before COVID-19 became the most potent global business disrupter one could never imagine.

Lead Rank 194
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Zoom Becomes Video Conferencing Leader During COVID-19. Why?

Zoominfo

“We do not want to grow too fast,” said Eric Yuan, CEO of Zoom, in a 2017 interview with Saastr. His reasoning? “Our philosophy is we really focus on making our existing customer happy. We do not aggressively pursue the new prospect.”. The company hasn’t had to do too much pursuing as of late, given that the pandemic—and the worldwide corporate transition to working from home that has accompanied it—has supercharged the demand for what Zoom sells: web conferencing software.

Video 207
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2 Retail Sectors That Are Completely Changing the Game: FMCG & Q-Commerce

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

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THE 4 TYPES OF QUESTIONS TO CRUSH YOUR DISCOVERY

A Sales Guy

A sales discovery meeting is by far the most important part of a sales process. There is no more important element to selling than the discovery process. Yet, too many salespeople fail at it. They get lost in the questions. They meander from topic to topic, desperately searching for some simple problem or issue they can attach their product to, in order to quickly get to the demonstration or presentation part of the sale.

Insurance 128
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Market Share Gain: The Most Viable Growth Play During a Downturn

SBI Growth

As the market (and demand) for a company’s goods decreases, the natural inclination for many CEOs is to cut cost in order to maintain profitability. However, many market-leading CEOs look at a recession as a time to undergo fundamental transformation.

Marketing 194
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3 sales enablement myths debunked for senior executives

Showpad

You may already have a sales enablement program, initiative or function at your organization. Or perhaps some of your colleagues want to talk to you about developing one. . If your enablement initiative drives sales results as expected, you don’t need to read this article. If that’s not the case – if you’re not engaged in sales enablement or your current approach doesn’t meet your expectations and deliver desired results, I encourage you to read this blog post with an open mind and h

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Coronavirus is Spurring Adoption of Digital Tools – Which are Here to Stay?

Zoominfo

Around the globe, businesses have been forced to make major structural changes due to social distancing and shelter-in-place measures. In response, companies have adopted technologies that remove in-person interactions and encourage a more distributed workforce. Some companies have created whole new lines of business to survive. Companies that haven’t will likely shutter their doors for good.

Tools 179
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Redefining the CDP: 8 Data-Driven Designs for Successful Customer Journeys

In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams. With helpful diagrams and simple explanations in each use case, see how Salesforce’s CDP, Data Cloud for Marketing, powers personalized, real-time experiences across marketing, with capabilities that include: Optimizing ad spend Powering dynamic website content Increasing upselling and cross-selling Resolving service cases with marketing data B

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How to respond when buyers say “I need to think about it” (according to data).

Gong.io

What’s worse than hearing “ I’m not interested ,” “ Your price is too high ,” or “ I don’t have budget ”? These six words: “I need to think about it.” . This phrase can come down on you like a ton of bricks. . The deal had legs. The finish line was in sight. You were ready to hit “closed won.”. Aaaaaaaand it’s gone. Or is it…? To find out how this phrase truly impacts deal success, our Gong Labs team turned to the data.

Buyer 128
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Aligning Your Sales Enablement Charter to the New Revenue Plan

SBI Growth

“Adapt or Perish, now as ever, is nature’s inexorable imperative” – H.G. Wells. The beginning of 2020 has been the epitome of this famous quote. The Global COVID-19 Pandemic has shaken the economy and organization’s Revenue Plans. Whether it’s continuing to.

Revenue 177
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Podcast 146: Behind The Scenes of Searching For My Next Job With Ashleigh Early

John Barrows

Ashleigh Early is a guest we’ve been looking to have on the podcast for some time. She has an amazing story about how she was let go from her job just before Christmas and began her search for her next job. What she did next was very interesting, and we can all learn something from the behind the scenes thinking and planning she did. This episode is a little longer than usual, so sit tight… Follow the podcast: Subscribe on iTunes.

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Coronavirus is Spurring Adoption of Digital Tools. Which are Here to Stay?

Zoominfo

Around the globe, businesses have been forced to make major structural changes due to social distancing and shelter-in-place measures. In response, companies have adopted technologies that remove in-person interactions and encourage a more distributed workforce. Some companies have created whole new lines of business to survive. Companies that haven’t will likely shutter their doors for good.

Tools 130
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Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.

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Time for Sales & Event Teams to be Equal Partners

SBI

Time for Sales and Event Teams to be Equal Partners. We all know we’re now in a ‘Pre-New Normal Phase’ of doing business and, like in our own personal lives where we’ve naturally worked together to support our communities, we now need to apply this approach to business as well. Before Covid, sales meetings were moving more online anyway, but now there may be quite a long time before face-to-face meetings start up again.

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SBI Appoints Global Pricing Practice Leader, Chethan Sharma

SBI Growth

May 4, 2020 | Dallas, TX – Sales Benchmark Index (SBI), a management consultancy specializing in revenue growth, today announced that Chethan Sharma has joined the firm as Senior Managing Director and Leader of the Pricing Practice. Chethan has over two.

Revenue 120
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Marketing during COVID-19: What messages do your buyers need right now?

Nutshell

The COVID pandemic is the time to remind your audience that, now more than ever, we are all in this together. If your inbox is like everyone else’s, you’ve undoubtedly received tons of emails with the subject line “We’re All in this Together.” Businesses are using the COVID pandemic as a time to blast emails to anyone who will listen. Maybe you’ve even sent one of your own; hopefully it was tactful.