Sat.Jul 04, 2020 - Fri.Jul 10, 2020

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How to Achieve Sales Mastery - A Collection of Loosely Connected Paths

Understanding the Sales Force

During our first of its kind Independence Day weekend, I thought about a lot of things that loosely tied into sales effectiveness and while they could all be articles in their own right, I decided to write one article tying them all together. I've been writing articles for my Blog for fifteen years - since 2006 - so not only was I an early adopter, I've written close to 2,000 articles.

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How to Improve Sales Forecasting with AI

InsightSquared

Most companies miss the mark when it comes to sales forecasting — in more ways than you think. The chronic inaccuracy of sales forecasting is well-documented by SiriusDecisions , noting that nearly 80% of sales organizations miss their mark by more than 10%. In most cases, it comes down to three primary causes: 1) flawed forecast roll-up processes 2) Poor sales execution 3) Lack of accountability.

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3 Books for Selling in Turbulent Times

Alice Heiman

While we’re taking this time to adjust to the world around us, we must keep our schedules as regular as possible and continue to fit in learning each week. A great and cost-effective way to keep your sales team learning is to have them read the latest sales books. It’s a great way for them to sharpen their skills and continue to grow!

Hiring 154
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Is Your Incentive Plan Driving Activity or Performance?

The Pipeline

By Tibor Shanto. Sales pundits love to talk about change, and there is no shortage of opportunity brought about by the changes we face today. But having been at the game for a while the one thing that never changes is the view and approach to incentive or commissions. I am not talking about superficial changes or updates in packaging, but real substantive change, the kind you only get when you change behaviors.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Adopt These Four Steps to Improve Your Empathic-Led Selling Approach

Miller Heiman Group

In our last blog, we talked about how sellers can address emotional decision makers and those who are stuck in a fight, flight or freeze mode without resorting to what we call the three deadly sins. Today, we’ll address four steps to lead buyers away from decisions fueled by rationality rather than emotion. We’ll start by discussing the four modes where you’re likely to find your buying influences.

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8 Essential Elements of Virtual Sales Training

Allego

Sales productivity has never been more important, yet sales teams today face tougher obstacles than ever as the current crisis makes most in-person interactions impossible. Almost 90 percent of sales have moved to a remote model since the pandemic began, according to McKinsey. Almost every B2B company’s products and services are now being sold virtually.

Hiring 159
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The Psychology Behind Unexpected Rewards

Sales and Marketing Management

Author: Luke Kreitner The element of surprise has been proven to be a powerful motivational tool. Scientific studies show that unexpected incentive rewards stimulate areas of the brain connected to behavior development and learning. With stay-at-home mandates causing what many reference as the “groundhog day” effect, your sales team is the perfect audience for incorporating surprise rewards as part of a sales incentive program to keep remote teams engaged and company morale high.

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6 Quotes to Stimulate Productivity

KO Advantage Group

Sales 118
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Answering your customer’s three critical questions

Membrain

In today's challenging and uncertain business climate, your customers have good reason to be cautious. They are unlikely to initiate new projects unless they see them as being strategically relevant, tactically urgent, and capable of delivering rapid time-to-value. The rest can wait.

Customer 151
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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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What’s Your Margin On That Discount?

The Pipeline

By Tibor Shanto. A dollar here a dollar there, whatever it takes to get the deal and hit quota, right? Let’s worry about the future when it gets here – if we can still afford to. [link]. The post What’s Your Margin On That Discount? appeared first on TiborShanto.com.

Margin 310
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4 Strategies To Effectively Scale Your Sales Team

Sales and Marketing Management

Author: Dan Templeton No one wants a stagnant sales team. On the other hand, the thought of scaling a sales team can seem overwhelming and difficult. . If your company is approaching the growth stage, it means that your organization has already identified a steady income base, a monetization procedure and proven sales techniques. The mission now is to elevate your proven strategies so they grow as your company does.

Scale 298
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Call Me the %&#$ Back

The Sales Heretic

I recently helped my 82-year-old aunt move from Maryland to Texas. Part of that effort included contacting a variety of businesses: the moving company, the title company, utilities, banks, two phone companies, and more. And at various points in the process, people from five different companies promised to call us back. And never did. When [.].

Call-back 277
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Revenue Attribution: How Modern CMOs Measure and Communicate Marketing’s Value

SBI Growth

Let’s face it—if you don’t have revenue attribution in place, you’re behind the curve. B2B companies are realizing an average lift of 15 to 18 percent in revenue as a result of implementing closed-loop revenue attribution and optimizing investments across.

Revenue 234
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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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It’s Not The Customer’s Job To Figure Out How You Help!

Partners in Excellence

I am looking for some software tools to help our team. After listening to about 4 suppliers, I’m about to give up, it’s probably easier, cheaper to do nothing. As I reflect on our conversations: We’ve talked about our needs, what we are looking for, and what we hope to achieve. Sales people seem to be nodding their heads in the right direction, I take this for understanding.

Discount 170
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5 Money-Saving Tips for International Companies

Sales and Marketing Management

Author: Peter Palladino Going international is a huge achievement that comes with hefty benefits for any business. For starters, finding reliable sources for products overseas helps businesses cut costs that come with manufacturing locally. Secondly, finding an international market for products is a big step in achieving business growth. However, in addition to dealing with different cultures and foreign laws, scaling a business to an international level comes with its own costs.

Company 194
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How to create outstanding sales growth with channel partners

Membrain

Channel partners can be a major source of high-profit revenue growth with the right business model. A great channel partner operates as an extended sales team, bringing in new business and nurturing accounts on your behalf, without the payroll.

Channels 149
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Optimize Your Data Strategy to Never Miss Another Sale

SBI Growth

Coulda, shouda, woulda. Often, sales teams whiff at deals that should have never been lost in hindsight. How does this happen? The data was bad. I didn’t know XYZ about this account/contact. I missed the trigger event. The dots were never connected. Revenue operations frequently.

Data 234
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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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Call Me the %&#$ Back

The Sales Heretic

I recently helped my 82-year-old aunt move from Maryland to Texas. Part of that effort included contacting a variety of businesses: the moving company, the title company, utilities, banks, two phone companies, and more. And at various points in the process, people from five different companies promised to call us back. And never did. When […].

Call-back 120
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3 Tips for Hiring A Coachable Salesperson

Topline Leadership

This article describes how to hire a coachable salesperson. Here are the tangible qualities that sales managers should look for during the interview process to accurately predict whether or not a sales candidate will be coachable. When hiring a salesperson, sales managers are increasingly telling me that they’re paying more attention to “coachability” — mostly [.].

Hiring 142
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The top three sales enablement success factors and why alignment is the key to all of them

Showpad

Welcome to the second post of this blog series for executives. . In this edition, I’ll be discussing the three most critical success factors when it comes to sales enablement. Did sales enablement success factors change during COVID-19? . The COVID-19 crisis has challenged all areas of our lives; not only in business. There are almost no comfort zones any longer.

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How a Software CMO Has Led COVID Recovery Efforts

SBI Growth

For years, the evolution of Marketing leaders has transformed drastically. Today, those changes are even more significant than what their role looked like nearly 90 days ago. Still, there is no telling what the second half of the year will.

Software 227
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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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Real estate marketing: Using tech to build your brand (with Maryann Palazzolo)

Nutshell

Real estate marketing online is the wild west. There are good guys, bad guys, and no shortage of ugly. Real estate marketing is all about building your personal brand and creating an environment where your prospects feel comfortable reaching out to you, or “converting,” as they say in the biz. Unfortunately, there are many real estate agents who completely missed the memo.

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How to Get Your Foot in the Door: The First Step to a Sale

ValueSelling

People buy from people. When you can forge a human-to-human connection and bring something of value to the table, you can create an opportunity. But how do you get that initial meeting? Of course, if you can leverage a referral to get your prospect’s attention, do so – but, in the absence of a personal introduction, here‘s how executive guests on our podcast tell us they prefer to be approached by sales professionals.

Referrals 126
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9 Critical Beliefs of a Confident Salesperson

Anthony Iannarino

One of the variables to success in sales is self-confidence. You create a sense of certainty for your clients when you are convicted about who you are, your ability to help produce better results, and the advice you provide them. When you are not confident, you create a sense of uncertainty, your contacts wondering if they are taking too great a risk buying from someone who isn’t sure of themselves.

Lead Rank 129
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On Virtual Buying

Partners in Excellence

Zoom, Teams, Webex seem to rule our professional and even our private lives. We have gotten to this place through the shut down, but are now discovering the value of these tools in working with each other. Without a doubt, these will become an important part of business going forward. Without a doubt, the tools will continue to be refined, enabling us to do more.

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Redefining the CDP: 8 Data-Driven Designs for Successful Customer Journeys

In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams. With helpful diagrams and simple explanations in each use case, see how Salesforce’s CDP, Data Cloud for Marketing, powers personalized, real-time experiences across marketing, with capabilities that include: Optimizing ad spend Powering dynamic website content Increasing upselling and cross-selling Resolving service cases with marketing data B

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Trust-Building Questions to Ask in the Workplace

The Center for Sales Strategy

Have you ever participated in a trust building exercise? They have been the craze for years. There have been a few fun ones, like Escape Rooms, but there have also been a few you wish to forget, like “trust fall.” Seriously, who enjoys blindly falling backwards hoping someone will catch us?! Team building exercises are a great way to form relationships and build reciprocity.

Exercises 123
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7 stages of sales pipeline every entrepreneur should understand

Salesmate

Successful entrepreneurs understand the importance of generating a continuous stream of leads and turning those leads into customers. This is how your business grows. The amount of time it takes to turn a lead into a customer will depend on the service you are offering, and the price of that service. Sales professionals generally visualize customer acquisition through the stages of a sales pipeline.

Pipeline 126
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Office or Remote Selling – Managing Effort and Effectiveness

Adaptive Business Services

In the last few weeks, many sales managers are deciding whether their teams should return to the office or stay home. No matter today’s decision, tomorrow brings new information that completely alters yesterday’s point of view. Professionals each have an opinion on what to do. Some are itching to get back on the floor with their teams. Others find the benefits of being at home more valuable.

Lead Rank 118