Sat.Feb 13, 2021 - Fri.Feb 19, 2021

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Activating Your Virtual Sales Force: Inspire, Educate and Connect Your Sellers Remotely

Sales and Marketing Management

Author: Doug Bushée and Shayne Jackson Last March, sales leaders had to quickly shift from enabling in-person sellers to enabling virtual sellers. This shift to virtual selling required new technology, new skills and new ways of selling. Now, as we dive deeper into a new year, sales leaders are tackling another issue. Since we can’t bring our sellers together, how do we continue to inspire, connect and educate them in a purely virtual world?

Education 194
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The 5 Requirements to Maximize ROI on Sales Training

Membrain

It shouldn’t be surprising that we spend a lot of time training sales teams and coaching the sales team leaders. Our experience doing it for clients provides much insight into how to get maximum benefit from this kind of help.

Maximizer 164
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What Is The Purpose Of Your Cold Call?

The Pipeline

By Tibor Shanto. The main reason salespeople hate telephone prospecting is rejection , anything else can immediately be drawn back to rejection. And while there is no avoiding rejection in prospecting, there are things you can do to turn things your way. BTW, if you’re wondering why you can’t avoid objections, it is because we are interrupting. Nothing wrong with that, but it is a fact, a fact that is central to cold calling success.

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Cold Calling Guidelines for Practical and Actionable Prospecting

Zoominfo

So you’ve got yourself a list of new leads to turn into possible customers. Now comes the hard part — the cold call. Daily, sales reps (mostly SDRs) face the daunting task of turning cold calls into warm calls. Sales reps look to increase conversion rates by upping their cold call game. And If you haven’t tried out cold calling scripts yet, now’s the time.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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How Sales Leaders Activate Key Data to Drive Alignment

SBI Growth

Death by information overload—a theme and phrase we often hear in the age of information technology and big data. Decision paralysis is derived from the inability to process data. As digital evolution continues to push data volume and make market.

Data 207

More Trending

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Are You Confident Enough In Your Value Not To Discount?

Partners in Excellence

Discounting has reached Pandemic levels. It used to be something we used as a last resort, and only under extreme duress. Today, responding to a prospecting call earns a discount. Proposals come with a price and then either an automatically applied discount, or hints at a discount. Something like, “Buy by the end of the month and I can discount 15%!

Discount 161
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14 Data and Business Analytics Leaders to Watch

Zoominfo

At ZoomInfo, our very lifeblood is data. Everything we do for our customers is based on understanding how data and analytics affect business operations. So we pay close attention to the data and business analytics leaders making an impact in every industry. Previously we wrote about leaders in social responsibility , who successfully use data in their everyday work.

Analytics 246
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Insights From SBI’s Latest CEO Advisory Meeting

SBI Growth

Nearing the end of 2020, less than a dozen market-leading CEOs gathered for SBI’s fall Advisory Meeting to discuss common challenges faced throughout the year as well as share best practices for trending topics, including: Using the Right Data for Right.

Meeting 194
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4 Podcasts to Help CEOs Think Differently about Sales

Alice Heiman

I bet you thought I was going to present a list of podcasts about sales. . I listen to these podcasts purposely so that I don’t think about sales, but there always seems to be something that makes me think about sales differently. . Most of us who lead companies spend a fair amount of time learning by reading or listening to books, reading articles and blogs, and listening to podcasts. .

Exercises 159
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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How to Use Buckets to Improve Sales Performance and Coaching

Understanding the Sales Force

When it rains it pours, especially when it's coming down in buckets!

Coaching 182
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Triple Touch: A Stealth Sales Tactic for Rapid Prospect Responses

Zoominfo

Want prospects to respond with lightning speed? It’s time to activate the triple touch sales tactic. What is the Triple Touch in Sales? The triple touch is a tactic that salespeople use to engage prospects. The ‘touches’ include contacting the prospect three different ways, each time building trust, getting on their radar, and moving them further into the sales funnel. .

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How an Agile Digital Evolution Can Outperform a Risky Digital Transformation

SBI Growth

Digital Evolution to accelerate your Go-To-Market strategy was a catchy phrase and discussion in the board room in 2020. If executed correctly, it can completely change the course of 2021 revenue growth. Most companies have learned that digital transformations are.

Revenue 159
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7 Critical Metrics to Measure the Effectiveness of Your Sales Enablement Strategy

Predictable Revenue

The better, more refined your sales process is, the more regularly you will sell. This is why supporting and training your sales team is so important. The post 7 Critical Metrics to Measure the Effectiveness of Your Sales Enablement Strategy appeared first on Predictable Revenue.

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Redefining the CDP: 8 Data-Driven Designs for Successful Customer Journeys

In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams. With helpful diagrams and simple explanations in each use case, see how Salesforce’s CDP, Data Cloud for Marketing, powers personalized, real-time experiences across marketing, with capabilities that include: Optimizing ad spend Powering dynamic website content Increasing upselling and cross-selling Resolving service cases with marketing data B

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8 common prospecting problems and their solutions

Membrain

Prospecting is hard. In my experience, very few organizations have fully cracked the nut of how to do it well across the entire organization.

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People Do Business With People They Know, Like, and Trust

Zoominfo

It’s a popular saying in business circles, but it holds true: People do business with people they know, like, and trust (especially in the business world). No-one wants to hand their money to some faceless corporation or sign a contract with someone they just met. Whether we realize it or not, we want to buy from people we can trust. People who do what they say, fulfill their promises, and fix things when they go wrong.

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The 8 Essentials to a High Performing B2B Sales Organization

The Center for Sales Strategy

There's a lot to get right if you're trying to build a high performing sales organization. That's because sales organizations are complex systems, like the nervous system. The nervous system contains a network of specialized cells called neurons. Nerve impulses have a domino effect. Each neuron receives an impulse and must pass it on to the next neuron and make sure the correct impulse continues on its path.

B2B 130
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Sales Coaching: Mapping, Scoring, and Coaching Key Competencies in The SDR and AE Roles

Predictable Revenue

Get ready to learn all about mapping competencies necessary in sales roles, scoring SDRs and AEs, and the business impact of having a robust coaching program in place with Aaron Evans. The post Sales Coaching: Mapping, Scoring, and Coaching Key Competencies in The SDR and AE Roles appeared first on Predictable Revenue.

Coaching 126
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Connect, Care, Convert: Secrets to Establishing Trust with Niche Markets and Turning Them Into Clients

Speaker: Lynnette Khalfani-Cox, The Money Coach®

Niche markets represent a huge opportunity for the financial services industry in America. From college students and women to communities of color and low-to-moderate-income households, niche populations have specialized financial needs – but they often underutilize many valuable financial products and services. How can you better connect with these consumers?

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Which of These Matches Your Metaphor for Love?

Anne Miller

Love, the most basic of humans emotions, is widely described metaphorically. On this Valentine’s Day, take a look at these love metaphors from pop culture and literature and see which one(s) comes closest to your view. Something Wonderful? “Love is a spice with many tastes—a dizzying array of textures and moments.” – Wayne Knight as Newman in the final episode of “Seinfeld” “Love is a promise.

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Success During the Pandemic – Customer Retention Is Key

Zoominfo

Thriving companies in 2020 shared a common trait: a product customers want that is simple to use and easy to access. These businesses offer a customer experience that connects with buyers, whether that is web conferencing software, TV streaming services, or home cleaning products. The key to pushing through the pandemic (and profitably so) is to help customers come to know, trust , and rely on a brand.

Retention 219
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Mastering Value-Based Selling: Personal vs. Operational

Engage Selling

All value-based selling—when done effectively—is about correctly defining the benefits of your product or service based on what matters to your customer. As I like to regularly remind sellers and leaders: the only value that matters is what matters to … Read More » The post Mastering Value-Based Selling: Personal vs. Operational first appeared on The Sales Leader.

Benefit 126
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Hunter vs Farmer Personality, Characteristics, and More

The Center for Sales Strategy

You hear the terms "hunters" and "farmers" thrown around a lot in the sales world. Sales leaders are always looking for "hunters" — as they should. New business is the lifeblood of any sales organization. Without salespeople that know how to "hunt" for new clients, a company can and will be in trouble. Of course, companies must also have salespeople who are "farmers.

Account 124
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Cloud-Based Solutions: The Sky Is the Limit for Retail Success

Speaker: Ryan Bryers, SVP of Global Engineering

In a rapidly evolving industry, the shift from traditional on-premise systems to cloud-based solutions has become crucial for retail success. While many businesses still rely on store-level infrastructure, it's time to embrace the unlimited potential of the cloud! With technology giants like Google, AWS, and Azure leading the charge, the true value of the cloud extends far beyond cost savings.

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How to use LinkedIn Sales Navigator for Prospecting

eGrabber

Prospecting on LinkedIn Sales Navigator is one of the most essential sales prospecting strategies adopted by B2B sales reps. It helps them to find their prospects & turn them into customers than any other social networking platform. This blog post will help you to learn how you can use LinkedIn Sales Navigator for prospecting. How to Prospect for Sales on LinkedIn Sales Navigator.

LinkedIn 128
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Finding New Customers in a Pandemic: Zoom’s Success Story

Zoominfo

While building loyalty with existing customers continues to rank as a top priority for companies, 2020 was also a big year for acquiring new ones — as well as expanding into new markets — primarily because of the pandemic. As everyday routines began to shift, so did the needs of our customers, and some companies were fortunate (and resourceful) enough to be able to adapt to those new needs.

Loyalty 214
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Podcast 185: Lindsey Boggs On Mental Health Skills For Sales Leadership

John Barrows

Our guest this week is Lindsey Boggs, Digital Sales and Development Manager at Citrix and Co-founder of UNCrushed. Lindsey’s focus on the mental health of her team helps provide a healthy environment that is conducive to growth. Lindsey and guest host James Buckley discuss the tools she’s using to strengthen her one-on-ones and make them more meaningful, how leaders can best check in with their team, and the personal experiences that impacted her professional growth.

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Manufacturers: Expand Your Microsoft Dynamics 365 Investment; Increase Sales; and Digitally Transform Business

Cincom Smart Selling

Join Cincom® and Covenant Technology Partners for this Lunchtime “Food for Thought” Demo on February 18. Cincinnati, OH (February 15, 2021) – In order for manufacturers to stay competitive and thrive in 2021 and beyond, the need to digitize business and streamline configure, price and quote processes has never been more important than it is today. Cincom Systems, Inc. and Covenant Technology Partners empower our customers to do more with innovative automation of key processes in the buyers’ jour

Microsoft 118
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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Ham and Egg: How Team-Based Selling Boosts Win Rates

Sales Hacker

A few months back, I was inspired by a section in Scott Barker’s “The Forecast” newsletter where he referenced some data from Chorus.ai analyzing how often Directors and Executives are involved in the sales process. Scott pulled the research from Chorus, which reported that over five weeks (~May-June 2020), 88% more directors have been joining calls and 72% more executives are joining sales calls on the sell side.

Energy 121
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The Difference Between Point-In-Time Data and Live Data

Zoominfo

Point-in-time data is static. Live data is up-to-date. Which type of data is fueling your business? What is point-in-time data? Point-in-time data is what legacy data vendors provide. It’s a snapshot of a business’ past, meaning the information is often out of date when it’s received. This issue stems from how data is collected — by using call centers instead of indexing websites and using A.I. to keep data up to date.

Data 162
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Remote Selling Viewpoints with Gary Greenberger of @Qstream

SBI

Remote Selling has become an important focus for every sales organization. Digital sales technologies, by default, are what enable remote selling. In this interview series, we ask executives at leading salestech companies to describe how their customers are leveraging technology, what metrics are now possible, and more. . Q: What are your customers doing to adapt to - or leverage - the trend towards distributed sales teams and remote selling?