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Information Asymmetry

Partners in Excellence

I read a post by a respected sales expert on “Information Asymmetry.” ” Oversimplifying it, the premise was sellers and customers struggle with buying because we have much more knowledge about our products than the customer, as a result, we have to reduce that asymmetry in how we educate our customers about our products.

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How to Adapt to the Well-Educated Modern Buyer

Sales and Marketing Management

Author: Kelly Bosetti Salespeople once played a significant role in educating buyers about their options and helping them come to a decision regarding a product or service, but times are changing. Reaching More Educated Buyers. Reaching educated buyers is ultimately about providing helpful resources when they need it most.

Education 328
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Educate To Sell

The Pipeline

Many in sales will agree that it is the role of a seller to educate their buyer, the question is how that is done. While there is a Madison Ave image of the teacher, a lecturer dispensing information and lessons. These educators, the best educators, start with engagement. No engagement = no understanding = no purchase.

Education 210
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Activating Your Virtual Sales Force: Inspire, Educate and Connect Your Sellers Remotely

Sales and Marketing Management

Since we can’t bring our sellers together, how do we continue to inspire, connect and educate them in a purely virtual world? Sales leaders looking for a rapid start in 2021 should design and deliver virtual events that inspire, inform and connect their sellers, and set the stage for effective virtual support throughout the year.

Education 194
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2014 Annual magazine with “Top Universities for Professional Sales Education” listing

The Pipeline

In 2014, the number has grown to close to 100, evidence of the success of sales programs in educating the next generation of sales professionals. One key factor driving that growth has to go to the good folks at the The Sales Education Foundation and their efforts in bringing attention to this overlooked faculty.

Education 314
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Salespeople: Educate and Inform!

Pipeliner

The best salespeople have become information brokers — communicating by delivering the precise information that buyers need at just the right time and in just the right way. Successful Salespeople Educate and Inform. In the e-marketplace of ideas, successful salespeople educate and inform.

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Do You Need Higher Education?

Grant Cardone

Never stop learning and educating yourself. If the goal of higher education is to be financially secure, then it is failing miserably. When you approach schooling, you must think about skills, not just information or knowledge. We need more skilled people, not more educated people. The post Do You Need Higher Education?

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