article thumbnail

Scaling an Organization Globally: the Marketo story with Amy Guarino

Igniting Sales Transformation

Prior to joining Kyndi as Chief Operating Officer, Amy spent eight years at Marketo, which she joined in early 2009 as the Vice President of Business Development. It is there that she learned all about scaling an organization globally from less than $1M to over $250M: the Marketo story. Scaling an organization is no easy task.

Marketo 49
article thumbnail

Fill Your Sales Pipeline by Finding “The Entry Point” (Interview with Craig Rosenberg)

Troops

To begin, Craig used Marketo as an example of finding the entry point. Marketo is the hero of the B2B martech stack,” Craig began, “but they are rarely engaging with the CMO early in the process. In other words, Marketo doesn’t start by going straight to the top. The “Educational” Approach.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Leverage Competitive Intelligence to Win Deals

DiscoverOrg Sales

For our purposes, this also includes integrated sales and marketing technologies such as Salesforce, Frontspin, Outreach, and Marketo. The tech stack includes such basics as email platform and the operating system, as well as your database, apps, and programming languages. Creating opportunity.

article thumbnail

AI & The Evolution Of The Modern Revenue Stack

Sales Hacker

If I was to make an educated guess, most organizations will consolidate around 1 primary tool and drop the point solutions that they’re using today to reduce cost and complexity but add some AI tools for specific purposes. Not only is data disjointed but rep engagement is disjointed too. That makes perfect sense.

Revenue 79
article thumbnail

We Analyzed 1,000 Emails & Voicemails to Understand How the Top SaaS Companies Chase Enterprise Deals.

Openview

Also, as a backup in case the lead isn’t fully sold or is too busy for a sales call , sales emails tend to contain bite-sized product education, like in this email from Salesforce: In many cases, sales emails and voicemails open with context, presumably to reassure the lead that the email is relevant to them.

article thumbnail

3 Essential Types of Interactive Content

Zoominfo

Like traditional marketing content, quizzes can provide your prospects with an educational experience. Check out these examples: Marketo: Who’s Your Content Marketing Crush ? Today, we circle back to this topic and provide you with three types of interactive content to incorporate into your B2B marketing strategy.

article thumbnail

Using Your Marketing Automation for To-Partner Marketing

Allbound

A to-partner marketing strategy with your marketing automation platform, like Hubspot or Marketo, may lead to increased deal registrations, increased partner portal logins, and increased partner engagement. All of your messaging and content should work together for an educational experience for your partners. Avoid being spammy. ?