Pricing Innovation Correctly Using Education & Promotion
Braveheart Sales
MARCH 10, 2022
Yes, it was an educated guess based on customer-driven, value-based inquiry, further narrowed by complementary, competitive, and alternative offerings. A one-two punch of education and promotion : Education. Typical promotional strategies are trial offers, discounts, rebates, free samples, coupons, freemium models, etc.
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