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ZoomInfo’s 2022 Sustainability Report Recap

Zoominfo

We’re excited to announce that our annual Sustainability Report has just been published. This report looks at our environmental, social and governance responsibilities over the past year, along with our short- and long-term goals. You can read the full report here. Read the report here. Here are some of the highlights.

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2014 Annual magazine with “Top Universities for Professional Sales Education” listing

The Pipeline

In 2014, the number has grown to close to 100, evidence of the success of sales programs in educating the next generation of sales professionals. One key factor driving that growth has to go to the good folks at the The Sales Education Foundation and their efforts in bringing attention to this overlooked faculty.

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Ignite Sales Potential by Educating Local Businesses on the Importance of Digital Marketing

BuzzBoard

This guide will empower agency sales professionals and media consultants to educate local businesses about the importance of digital marketing programs. Share these reports with your prospects for a strong first impression. Keep every narrative personal to individual local business prospects. Vote Up +12 Vote Down -0 You already voted!

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3 Takeaways from ZoomInfo’s 2019 Technographic Data Report

Zoominfo

Thus, The 2019 Technographic Data Report for B2B Sales Organizations was born. The 2019 Technographic Data Report for B2B Sales Organizations. To create the 2019 Technographic Data Report, we surveyed approximately 250 B2B sales professionals about technographics. But first, let’s cover some important background information.

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[On-Demand Webinar] The State of Customer Education: Trends and Benchmarks Report

Speaker: Sandi Lin & Linda Schwaber-Cohen

In this webinar, Skilljar CEO Sandi Lin shared learnings from Skilljar's recent study and her insights on the state of Customer Education. Sandi and Linda dug into key findings so you can benchmark against industry trends and understand how your strategy and metrics compare.

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Discovery Calls with Educated Prospects

Chorus.ai

This experience is even more critical for the “educated” prospect. What is an “educated” prospect? Educated prospects possess a lot of knowledge about your category or product before meeting you. Educated customers will want to seek value from their very first sales conversation. , Is this dangerous for the sales rep?

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Hearing Is Believing through Education Based Marketing

Increase Sales

And what better way to accomplish this believability or trust factor than through education based marketing? A recent report by Edelman Trust of 26,000 respondents through an online survey revealed the following about hearing and believing marketing message: 14% require 2 hearing exposures. 36% require 3 hearing exposures.

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2020 Database Strategies and Contact Acquisition Survey Report

This report aims to highlight the current state of B2B database and contact acquisition strategies and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond. Database benchmarks for education and resource prioritization. New tactics to acquire data to reach marketing goals.

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How to Use Video Throughout the Buyer's Journey

Speaker: Zach Basner, Director of Video Training and Strategy, IMPACT

Forrester Research Group reports that on average 70% of a buyer’s purchasing decision is made before engaging with a sales team. For many of us, that means we must become great educators and provide the best answers for our prospects at every stage of their journey. That’s staggering, but what does that mean for us as organizations?