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Fixing What People Buy because Clients are not Sold What They Need?

Babette Ten Haken

Smart companies like yours focus on getting it right, the first time. Regardless of job titles, pay grades, levels of education, generations, professional disciplines. What happens when everyone understands, together? Selling clients what they really need to get them to where they really need to go.

Hiring 157
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Sales is Storytelling. Marketing is Storytelling. Business is Storytelling.

Sales and Marketing Management

When you tell a story, you are educating prospects on a transition from where they are now to where they want to be,” Pollard says. Salespeople have a wealth of information and feel the urge to educate prospects about all they’ve learned. The moral of your story is, ‘we did this for that client and we can do this for you, too.’”.

Marketing 207
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Get It Together! Marketing and Sales Collaboration That WORKS

The Pipeline

Instead of finding a positive solution to honor the common goal of growing the company, the two teams debate who is right. Smart companies today realize the problems of communication breakdown between sales and marketing teams. It’s unproductive…but it doesn’t have to work this way. It’s costing them money.

Marketing 120
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Outbound Sales vs. Inbound Sales: How to Win Big With Each Strategy

Crunchbase

However, smart companies know the value of each. Educating your leads and creating a personal, human connection increases the likelihood of closing a deal and getting repeat business. Educate your prospects on the pros and cons of your products rather than focusing on time-limited offers and flash discounts.

Inbound 52
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26 CRM Techniques and Strategies for Customer Retention

Cience

Your customers are one of your company’s most important assets. Although new sales are important, smart companies also focus on retention. Educate New Customers about How to Use Your Product or Service. Education can be active or passive, synchronous or asynchronous, formal or informal. What Is Customer Retention?

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4 Trends Shaping B2B Marketing in 2011

Pointclear

” In other words, they understand that in addition to being in the business of selling whatever they sell—be it shovels or software—they also need to be producing content as a cornerstone of their marketing, both to engage and educate their would-be customers. But producing any old content isn’t enough.

Trends 180
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How Google, Zoom, and Quarantinis Prove the Value of Online Training Software for Frontline Teams

Lessonly

Now for some educated guesses as to your responses: You didn’t walk down the street to a local bar and ask for an individualized cocktail master class from your friendly neighborhood mixologist. . Life goes on, and will go on, and online training tools are going to be one way that smart companies help their teams stay competitive.