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Using White Papers to Generate More Quality Leads

Product Management University

To this day, white papers are still largely viewed as more educational than propaganda. For all the white papers produced, many B2B organizations fail to get the maximum marketing value for their efforts. The Playbook: White Papers 101. White Papers as a Hook. Don’t stop there.

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AVNET Interactive White Paper

The ROI Guy

Challenge AVNET wanted to deliver thought leadership insights on potential opportunities and solutions to each prospect, and accomplish this without having to develop and maintain separate white papers for each industry. Click here to see a sample of a customized white paper.

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3 Ways for CEOs to Educate Themselves on Making the Number

SBI Growth

This post is written to help educate CEOs on why the number got missed. Rather than thrash about and point fingers, use this to educate yourself on where the problems lie. The CEO’s Funnel Test will help educate you on areas of opportunity in your revenue stream. Educating Yourself on the Funnel. How to Spot Issues.

Education 256
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Declutter for Sales Success

Shari Levitin

We litter them with ideas, metrics, and white papers; we pile on more information and clutter our slide decks. Every so often, you should take time out and ask yourself the following questions: Do I really need to hold on to this 50-slide PowerPoint, white paper, or case study anymore? The problem?

Workbooks 118
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Effective Social Media Marketing Educates

Increase Sales

Yet having read this social media marketing post on LinkedIn Pulse , much of what the writer states is just as true for basic education based marketing. By providing marketing from an education based perspective, you can educate by sharing: Market trends. Expertise such as White Papers.

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Alinean Launches Interactive White Papers

The ROI Guy

Overcomes Marketing Information Overload, Transforming Traditional White Papers into Dynamic, Personalized Engagement Tools Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today launched a new demand generation tool for B2B marketers – Alinean Interactive White Papers.

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The Salesperson Expert versus the Web-Educated Buyer

Pipeliner

The buyer didn’t have the ability to go online and conduct independent research; an important aspect of the sales process was the buyer’s education by the seller. The post The Salesperson Expert versus the Web-Educated Buyer appeared first on SalesPOP! They must assume that very little of their knowledge is proprietary.