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Technographics: 6 Reasons to Use Technographic Data

Zoominfo

Here’s an example from VentureBeat : A financial tech firm noticed that Eloqua marketing automation was a predictive signal for its top prospects. They recognized that companies running Eloqua tend to have a certain level of technical sophistication, and are usually big enough to be able to afford premium enterprise systems.

Data 177
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Get Better Results From Your Leads – Through the Sales Rep Lens

SBI Growth

Start by looking at the Eloqua , Marketo or SBI web sites under their client sections – these firms do a fine job helping many companies deliver high quality leads to sales. Bring case examples from Eloqua, Marketo or our consulting firm to show what successful lead generation looks like. Raise the red flag to your boss.

Lead Rank 282
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article thumbnail

Technographics: 6 Reasons to Use Technographic Data

Zoominfo

Here’s an example from VentureBeat : A financial tech firm noticed that Eloqua marketing automation was a predictive signal for its top prospects. They recognized that companies running Eloqua tend to have a certain level of technical sophistication, and are usually big enough to be able to afford premium enterprise systems.

Data 100
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Can Artificial Intelligence Make Sales More Human?

Sales and Marketing Management

we spend a lot of time looking at the future of sales as the industry is affected by artificial intelligence, and it’s an instructive example of what is likely to happen. At Nudge.ai First, let’s look at AI and understand what it is good at. Quite simply, AI is very good at repetitive tasks that involve recognizing patterns in data.

Scale 195
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Five Keys to Integrating Your Interactive Value Marketing Tools with Your Marketing Automation Platform

The ROI Guy

Alinean ValueStory Cloud includes each of these vital MAP integration features, in an easy-to-use interactive content connector, easy to apply to your environment to integrate your interactive marketing tool to your Eloqua, Marketo or other MAP solution.

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CMO: Are you going to have a job in 2014

SBI Growth

Example – Companywide Communications Program. User buyer examples: Sales reps by vertical. Maybe it’s Marketing Automation (Eloqua, Marketo, etc.), Sign up for SBI’s 7th annual research tour: " How to Make Your Number in 2014: A Sales Strategy You Can Execute." What is the problem we’re trying to solve? Buyer insights.

Eloqua 316
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3 Ways to Research Prospects Online to Grow Sales

Score More Sales

If your potential buyer is a sales recruiter, for example, you can see where they are active and what they are working on, then tailor your messaging to better fit what their world is like currently. Read the Eloqua Grand Guide to Social Selling. Look for more of what your buyer and their niche, category, or sector are talking about.