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Technographics: 6 Reasons to Use Technographic Data

Zoominfo

Here’s the scenario: Company ABC and Company 123 have identified the same exact target audience to sell their software to. Here’s an example from VentureBeat : A financial tech firm noticed that Eloqua marketing automation was a predictive signal for its top prospects. 5 Ways Technographics Improve Sales Prospecting.

Data 177
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PowerViews with Craig Rosenberg: Growth Hacks & Consumerized B2B Software

Pointclear

A simple example is a lot of the sites are these consumerized IT products that are being built in the Valley today. He cites the example of a marketing automation company to illustrate how important outbound initiatives are: “Jon Miller from Marketo is one of my favorite writers on lead development. It’s funny. It’s hard.”.

Software 187
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What is Marketing Automation?

Apptivo

Marketing automation is the practice of using tools and software that automate various steps in marketing that lead a customer to the sales funnel. Marketing automation platforms are the software systems that enable businesses to carry out the aforementioned automation of marketing activities. Workflow automation software.

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PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence

Pointclear

He comments, “Salesforce.com is a good example. On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side. They’re doing what a lot of the marketing automation platforms have been doing.

CRM 178
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PowerViews with Chris Hosford – CRM/Marketing Automation/Social Convergence

Pointclear

He comments, “Salesforce.com is a good example. On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side. They’re doing what a lot of the marketing automation platforms have been doing.

CRM 133
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Marketing Automation is Not Marketing Strategy

Pointclear

Marketers thought that the new CRM software would solve their customer service and customer retention problems. Not only was it a nightmare to get up and running, the software served only to automate the processes—good or bad—that companies already had in place. Expectations dashed. So education campaigns are underway.

Marketing 266
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Top 15 Women Sales Influencers to follow in 2021

Salesmate

Not only did they carve a niche for themselves, but they also stood as examples of strength and versatility for every other woman who wants to do something big in this world. Today, women are making their mark on the world, be it any industry, any stream; we now know at least one feminine name that defines success in each of those careers.