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Are You Too Hard to Reach?

No More Cold Calling

Phone conversations are still important, more so than through any other channel besides face-to-face meetings. . A prospect recently left a voicemail for me and stated his phone number so quickly that I had to listen to the message three times from two different phones. I didn’t even get his full name. What’s Your Phone Number?

Eloqua 240
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Sales Engagement: Here’s What You Need to Know Before Buying

Zoominfo

The most successful sales teams rely on a combination of sophisticated technology and human expertise to ensure they’re selling the right product, to the right prospect, at the right time. In an increasingly competitive business environment, organizations of all sizes are turning to sales engagement platforms to manage this workload.

Scale 130
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Business Growth Marketing Liaison The Next Generation of Talent Management

Increase Sales

A recent report by Eloqua, Modern Marketing , also identified these specific skills, knowledge, attitudes and talents (SKAT) as necessary to manage business growth through marketing in today’s very socially alive technology world: Technology knowledge specific to marketing, monitoring of social media as well as business intelligence.

Eloqua 151
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What Are the Different Levels of Account Based Marketing?

LinkedFusion

Generally, marketing strategies generate leads, and then sales teams try to convert them. But the same is not the case with account-based marketing. With account-based marketing, the efforts of sales and marketing are aligned to convert leads. Let’s see how you can do it. What is the three-tiered approach for ABM targeting at scale?

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5 Marketing Trends That will Impact 2013

SBI Growth

These trends changing the face of marketing once again: 1. Oracle’s recent acquisition of Eloqua for $871 million puts the definitive statement on this trend. Assessing their impact on marketing strategies makes for tough annual planning on the right formula to connect with buyers. Digital Marketing Gets Redefined and Matures.

Trends 251
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Seismic Surpasses 70 Technology Integrations Available to Customers

SBI

Marketing automation: Marketo, Oracle Eloqua, Salesforce Marketing Cloud. Seismic Surpasses 70 Technology Integrations Available to Customers. For enterprises to truly align their sales and marketing teams today, their technologies need to be aligned as well. SAN DIEGO , Feb. Data vendors: FactSet, Morningstar, Google AdWords.

Eloqua 65
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How Will You Sell With A Restrictive US Privacy Policy Act?

SalesforLife

From 2012 to present — in partnership with Jamie Shanks we decided to dig deeper into the modern sales issues faced by the sales community so they don’t fall behind today’s buyers. My evolution since 2000 looked like this. In the early 2000s I worked at Dun & Bradstreet, selling sales and marketing databases.