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Get Better Results From Your Leads – Through the Sales Rep Lens

SBI Growth

Reviewing them on his laptop, Rick excludes companies from the list if: His previous sales efforts have come up dry. Sirius Decisions research backs this up. They found that 80% of all leads identified by sales as non-qualified end up buying within two years. Follow @pseidell. Follow @MakingTheNumber.

Lead Rank 282
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3 Steps to Combining Social Media & Competitive Intelligence

SBI Growth

An article written by Jenna Cheng cites the following: “Several research studies reveal the growing importance of social technologies to competitive and marketing strategy. Keep up with the field in terms of competitive intelligence, and you’ll naturally keep up in other areas as well. Follow @TonyAlbachiara.

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Are You Too Hard to Reach?

No More Cold Calling

In this month’s guest post, Brian Hansford, director of client services for Heinz Marketing, explains why he won’t buy from vendors who make him look up their phone numbers: . It’s not hard to set up signatures for replies and forwards, and it’s super easy to delete it from individual messages if you want to do so. If not, why?

Eloqua 240
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PowerViews with Jill Rowley: Social Employees Should Connect and Amplify

Pointclear

Rowley, who oversees social selling enablement for 23,000 sales professionals at Oracle, earned her marketing handle during her previous decade at Eloqua. At Oracle she heads up social selling evangelism and enablement. You can connect with Jill and learn more about Oracle via the following resources: Twitter: @jill_rowley.

Oracle 223
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Five Keys to Integrating Your Interactive Value Marketing Tools with Your Marketing Automation Platform

The ROI Guy

Shares a copy of the assessment report – We’ve all gotten that follow-up call, “I noticed you downloaded a white paper from our site”. One large database vendor customer leverages a Cloud Business Value Assessment tool to fuel outreach marketing campaigns, resulting in hundreds of new incremental opportunities each month.

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CMO: Are you going to have a job in 2014

SBI Growth

Sign up for SBI’s 7th annual research tour: " How to Make Your Number in 2014: A Sales Strategy You Can Execute." If the experts adopt it, others will follow. Maybe it’s Marketing Automation (Eloqua, Marketo, etc.), Download the Guide to Developing Your Internal Buyer Process Map by signing up here. Author: John Staples.

Eloqua 316
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5 Marketing Trends That will Impact 2013

SBI Growth

When they do not add up, this can be painful - in the sense that you have shot your allocated resources on the wrong channels. Oracle’s recent acquisition of Eloqua for $871 million puts the definitive statement on this trend. Follow @TonyZambito. Follow @MakingTheNumber. Integrated Marketing Campaigns Take Center Stage.

Trends 316